In order for your Instagram profile to be noticed by the target audience (in other words, people to whom you want to sell something), you need to stand out. How can this be done?
With the help of visual design, a certain style. But how to do it if you are not a designer and do not know how to work in Photoshop? Let’s figure it out.
Does account style affect subscriptions and sales?
If you have a new account, beautiful photos and visual style may well become your USP.
When a new visitor comes to your Instagram, you need to get impressed and subscribe. And here a lot depends on how you work with the visual style of your account: what color palette, whether the photos are combined, whether you want to look at them, whether they convey the mood …
If you are selling any products , then the quality of the content affects the quality of sales. The profile is remembered or stands out among similar profiles / competitors and gives an idea of what kind of product we are talking about, causing the desire to buy the product.
If you sell services , the quality of the image is essentially equal to the value of the subscriber. Nice visual style lowers the cost and makes it cheaper to acquire a new subscriber.
If you have a offline point , you definitely need to give the person a huge level of motivation to come from online to offline to you. And therefore, your picture must correspond: he must want to join this. It is important to understand here that people who are used to working on Instagram have a high level of observance. They immediately distinguish high-quality photos from low-quality ones.
Stages of work:
- Before starting to design your page rate your favorite and competitors’ profiles on Instagram. Highlight what you like and what you don’t like about them (style, color, treatment).
But don’t forget: in order to develop a competent visual concept, you need to understand what you want to convey and to whom. This will determine what colors, photos and styles you will use to create your visual style.
- Beautiful Instagram takes time and planning. Make a content plan or rubricator . This way you will know what to publish not for a day, but at least 2 weeks in advance, and the general view of your profile will be formed.
- Colors / palette – what colors suit you and like.
- What will be in the profile – photo / graphic content / templates (photo session, stock photos, minimal design). Don’t forget about composition (symmetry, arrangement of objects in the photo).
- Filters / Processing (muted or saturated colors).
- Fonts (readable, medium size and not a circle with text from Snapseed).
- Design vision . But it’s not that hard if you find something that reflects your style and product well and stick to that line.
We decide on the color palette (the color may depend on your brand book, logo, product / service, photo background color and even mood).
- Go to Pinterest and search for “Color palette”
- Go to the website color.romanuke
Here you can choose a color palette in warm, cool, pastel or contrasting colors.
- If you have ready-made photos of the picture, go to the IMG online site . It will determine the basic colors of the picture. For example, I did it in three minutes:
I recommend 3-5 colors for your account. If more, it will look bulky.
Please note that each color has a different name.
The palette has been selected, you can change it:
- from season to season;
- 9 photos by blocks;
- from one color to another using a transition photo.
It is important to keep:
- photo style (minimalism, fashion style photos, etc.);
- main genres of photography (portrait, landscape, macro photography, and so on);
- your own color accent (cool / warm colors, pastel shades, processing style and everything that makes your photos recognizable in the feed).
Where can I get photo / graphic content / templates?
- Do it yourself;
- order a photo session;
- use photos from photo stocks;
- make templates / stubs;
- order templates from the designer.
If you need pictures of a certain color – here is a good article. There are not only ready-made collections, but also associations with color!
If you took someone else’s photo and posted it on your profile, the copyright holder may complain about you, and Instagram may ban you.
He bans no refund for stolen content.
You should only take photos with an open license. For example, photos from photo stocks.
List of stock photos with great photos and search by color:
For example, we need orange pictures. Go to the Multicolr Search Lab website.
Step 1 . Select the desired color / shade.
Step 2 . If you also need green, choose the right. You can make your search easier by specifying tags.
Here’s what happened:
Options for positioning images in the profile
The stylish chess layout immediately grabs the user’s eye. You can achieve this effect by alternating pictures in a similar style through one. For example, add thematic quotes to photos. Or play with contrast by swapping classic photos for pastels or vibrant images.
Publishing posts in a line or diagonally will help to add personality. In such a placement, it is important to follow the order and prepare three photos at once for the account. These series are usually united by the color scheme, general style or visual presentation of the content.
More examples – in this article
You can see that large and experienced bloggers run their accounts at random. They already have an army of subscribers.
Younger bloggers use presets – custom filters with a set of presets that can be applied to photos in the free Lightroom CC mobile app.
Many bloggers have their own style / handwriting in submitting photos. That is, you can copy the specified parameters from the preset and apply them to process your photo. It can contain all the standard settings: white balance, exposure, brightness, shadows and others.
Thanks to the preset, you don’t have to waste time processing every time. You will simply use the ready-made settings and keep your account in one style. If you google you can find many Instagram presets and instructions on how to use them.
Now let’s look at the options for the sequence of posts.
Instagram posts are displayed in cubes. Therefore, you can, as in the game of “tags”, change the location and, accordingly, the type of profile.
Let’s look at examples of what profile structures can be:
Row of 3 lines
Suitable for blogs and those with a lot of content.
Minus – they can move out, and for a beautiful profile you need to post three at a time.
Three in a row horizontally
This is what happens when 2 posts are uploaded instead of 3. This is @pantone’s profile
Vertical lines / column / column
Checkerboard / alternation
Visual themes for Instagram profile design
The monochrome style is one of the least used, but it really makes your ribbon stand out from the others.
By the way, you can enhance some photos by using the contrast of light and shadow.
Clean and sharp photos are displayed in a minimalist style. This is very popular with designer business accounts.
One of the main trends of 2021 is to be real. Subscribers are captivated not only by your own thoughts, but also by the sincerity of the photos. Retouching and pretense is a thing of the past.
Profile @ al.scherbatsky. Alina Shcherbina, co-founder of the project BE IN UA, conducts courses on Instagram Promotion and Influencer Marketing
Another visual trend on Instagram is photos taken at the perfect time for aesthetic shots. The best images are obtained when the sun’s rays illuminate objects or people at dusk or dawn.
Profile @ al.scherbatsky. Alina Shcherbina, co-founder of the project BE IN UA, conducts courses Promotion on Instagram
Using a vibrant color scheme is ideal if you want your profile to look fun, upbeat and youthful. You can achieve a bold and vibrant effect. The choice of color is paramount. Warm colors such as red, yellow and orange are usually predominant.
Your Instagram profile can stand out in different ways and you don’t have to be boring. There are feeds that stand out for their content, regardless of the images. It all depends only on you.
Maintaining the aesthetic of your profile grabs attention. That’s for sure, but remember that planning well-thought-out publications takes time and discipline.
You can try different styles until you find one that works for you. Or you can change your style every 9 frames.
Another tip . Before changing your design theme, make the transition between one and the other. Just upload images that share themes.
We invite you to a useful and capacious distance course “Promotion on Instagram”. You will be able to create and properly design your account, understand the difference between a personal and a business profile, study all free and paid methods of promotion on Instagram, learn how to write selling posts, create engaging stories, communicate with followers, captivating them. Competitive mechanics, catchy features, recommended, commenting – it will be interesting and useful for you. We work on Instagram, sell on Instagram, live on Instagram. And you can watch the program and sign up by simply clicking on the button.
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