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How can small businesses get attention on TikTok?

Are you a small business owner looking to grow your business on a growing platform? Our TikTok for Business guide will help you grow your traffic for free and exponentially.

Why use TikTok when implementing a new marketing strategy?

TikTok is more than just an app for young guys who post jokes and dance on videos. TikTok reaches almost every age group on the platform with over 800 million active users worldwide.

TikTok has tons of cool videos about entrepreneurship and business in general. Plus, incorporating TikTok into a company’s marketing strategy is a viable idea. Many owners have started small businesses on this platform and their posts have gone viral.

Two reasons to use TikTok for small businesses

1. Mobile devices

TikTok is primarily targeted at mobile devices. Therefore, the site where your products or services are sold must be mobile and then developed for the PC.

TikTok is also available on desktop devices. So you can use it anytime, anywhere.

2. Focus on creativity and uniqueness

TikTok is unique in that content creators focus on creativity and uniqueness. Unlike existing social networks, where authors create content based on their experience.

How to create a TikTok account for your business

Ready to start promoting your small business on TikTok? First download the TikTok app from the Apple Store or Google Play. If you don’t want to download the app, TikTok allows you to create an account on PCs and laptops.

Now open the app and select “Register with Phone or Email”.

Then enter your birthday (your birthday or the date the company was founded), be sure to indicate the exact date. Set a username and enter your email and password. Better to use a work address. If you don’t already have one, you can set up an account with your own personal email address.

When choosing a username, make sure it clearly states your company name and matches your name on other social networks.

Now that your account is active, start configuring your profile . Add a company logo, a description of the company with keywords, a link to a website or blog, and other social media accounts.

Switch to Pro account

To switch to the Pro account, click on “Manage Account” and scroll down until you see “Switch to Pro Account”. Click the link and choose one of two options: author or business account . You will then have access to analytics and other business functions.

Чтобы переключиться на учетную запись Pro, нажмите «Управление учетной записью»

Research shows that choosing a author account will work better for small businesses than a business account, and here’s why.

Author account

Instagram and TikTok have clear incentives to reduce organic engagement with business accounts. Why? Because Instagram and TikTok want businesses (brands) to pay money to show feed posts to a large number of people. This same strategy is used across all social media platforms. Once you choose a business account, the site limits your organic reach so that you buy ads and use it to promote your account.

On the Growth Hackers forum, a user commented that he has always had an Instagram business account and has noticed a decline in engagement over the years. A forum user believes that Instagram “downgrades a post with an image containing text.” He did his own research and posted an image with text, and then watched her for several hours. The engagement of the post was very low and he removed it from his account. Later that day, he posted the same image without text and got twice the engagement.

Пользователь форума считает, что Instagram «понижает рейтинг поста с
изображением, где есть текст»

Please note that the downgrade process for business accounts is used across all platforms, not just Instagram. Therefore, use a author account when working with your accounts on all social networks.

The author’s TikTok account is fully set up, what should I do next?

Share your business with video

Introduce yourself to future subscribers in the first video. Try to personalize your videos for your target audience – this will interest more people.

In the video, tell us the name of the company, add interesting facts: where you started, how you achieved success, why you succeed, and any other information about the business. As soon as users find out about you, they will start following the company.

Create content for TikTok users

Create content that users will love. We carefully researched the hashtags # dobusiness, #business ideas, #mybusiness, #business, #small business and found that the content ideas posted on the pages of these hashtags are popular with users. This is evidenced by the total views of more than 340 million.

Создавайте контент, который понравится пользователям

Let’s take a look at some video ideas: touring the office, meeting the team, a day in the life, and owning a small business.

Office Tour

Take your clients on a tour of your office. Show them where products are created and promoted on social media. This will increase customer confidence.

Team meeting

Let clients see your team virtually. Ask each team member to make a video of their work and tasks for the day. This will give you an idea of ​​how your business is performing. Also, if you are a family business owner, tell viewers about each member of the family, who is doing what.

One day in the life

Let your followers watch you as the owner of the company. Show what you have planned for the day. For example, a meeting, an interview, and a preview of upcoming products. That way, customers will know what’s going on behind the scenes of the business.

Business Owner

Share the details of what it’s like to be a small business owner. Explain how business affects society and why people choose your product or services. Potential clients will get to know you better, learn about your loyalty, and this will set the company apart from others in the market.

Editor’s Note. Don’t miss the article “How to Get Popular on TikTok.

Small business strategies used on TikTok

Let’s take a look at other strategies that small businesses are implementing on TikTok. We are going to analyze different niches – from grocery business to dentists.

Chulan Bar: How To Use TikTok’s Viral Strategy

Chulan Bar is located in Ryazan. On their TikTok account, they post educational videos on how to make delicious and visually beautiful cocktails.

Chulan Bar находится в Рязани

Most of the time, users interact with content on Friday and Saturday, as the weekend comes around and everyone wants to chill out. Therefore, they watch training videos in order to repeat what is shown in the video at home and have fun.

As we can see from the likes graph, engagement peaked on New Year’s Eve.

Popular Songs Strategy

Let’s take a look at another business called Banging Buns. They use popular hashtags and songs on TikTok in their videos. If you use popular songs on TikTok, engagement grows because all authors use songs.

Давайте посмотрим на другой бизнес под названием Banging Buns

They are promoting their menu using the hashtag #friedchiken , making delicious fried chicken with sauce. As can be seen from the analytics, activity peaks occur on Tuesday, Wednesday and Thursday. This is due to the fact that on weekends people can cook their own food on Monday, and on other days they can go to the establishment and buy ready-made fried chicken.

Banging Buns publish challenges to catch the attention of a young audience. They recently gained 120,000 Instagram followers and held a $ 1,000 giveaway.

Participate in weekly trends. Dr. Gaboyan

The real doctor Arthur Gaboyan is a professional plastic surgeon from Moscow. He has worked with many celebrities and is known for showing his operations on the internet. So if you are interested in behind the scenes of plastic surgery, be sure to check out his Instagram.

He has a successful profile on all of his social media accounts. Participates in weekly trends on TikTok, which allows him to stay on the popular page. He interacts with his audience by doing Sherlock Holmes-style investigations.

успешный профиль во всех своих учетных записях в социальных сетях

In order to communicate more with his potential patients, Gaboyan shows his workdays with colleagues, namely, videos of operations. The audience of the doctor is 184 thousand subscribers.

Giving advice and guidance: gentle dentistry

Now let’s talk about dentistry on TikTok. @ stomatolog.kyiv is “the most helpful blog on TikTok”. This includes instructional videos. For example, how to floss, brush your teeth, and when to see the dentist if you have a problem. The blog is aimed at a wide audience from 8 to 60 years old.

Теперь поговорим о стоматологии в TikTok

They also show their daily routines in the office and explain what to expect if you go through the same routine.

Collaborate with Small Business Authors

Now that we’ve covered the strategies that small businesses are pursuing on TikTok, let’s talk about how collaborating with authors on TikTok can help a business gain attention and grow subscribers.

If your niche is food, then focus on authors who work on TikTok with small businesses in the food industry. Work with creators and provide free food in exchange for videos. Let them see how you run your business, the history and what made you start your business.

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One of the many food creators on TikTok creating this type of content is @foodorgiy. He reviews interesting places in Moscow.

Different types of paid videos on TikTok

Let’s talk about paid videos on TikTok.

Brand Takeover is an ad that appears in a user’s feed between videos. Popular companies are known to use this method of promoting on TikTok.

Sponsored hashtag challenges on TikTok are essential. Whether it’s a real participation in a challenge or just a paid integration for promoting a company. This is a video strategy to use if you want to increase profile engagement.

In-Feed Native is a native ad that appears in the native TikTok feed on the homepage.

Promote your business ANYWHERE

TikTok is a useful social network for attracting attention and followers to any business, but don’t be limited to one platform. There are many different ways to sell products or services. Use platforms like Instagram, YouTube, Pinterest, Snapchat, Facebook, Hashtap, and Medium. Use each platform to advertise your company.

For example by publishing long articles on Hashtap or Medium, you get new visitors from search engines. Users search for the information they need in Google or Yandex, go to the article, and from the article to the TikTok account, if, of course, you have added a link to the article.

Editorial . Sign up for the new TikTok Promotion course. You will be able to develop your own promotion strategy in the new popular social network. Promote your TikTok account and start making money on it. Get first views and subscribers in just 6 weeks of training.

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