Augmented reality technology has been one of the great promises of success for years. And, in addition to Pokémon GO, the people from Snapchat were finding their way. Facebook got smart and copied AR resources recently on the social network and now it has gone further. At their annual event, the F8, Mark Zuckerberg and company announced AR Studio software.
Facebook will fight Snapchat with millions of masks without having to create them
If the discourse that augmented reality had major obstacles in design, development and money, maybe these arguments are now falling apart with the announcement of the AR Studio software. Facebook wants to open up Pandora’s box and allow anyone to create 3D augmented reality masks to use on their platform.
Deb Liu, the vice president of Platform and Marketplace, took the stage at F8 this Tuesday (18th) to show demos in the real world. AR Studio software can track faces in real time so you can test your creations in practice.
In the presentation, the executive demonstrated how BioWare developers used the platform to create various interactions in AR with elements of the game Mass Effect: Andromeda. But it went further and not only refrained from showing only games, but also a commemorative mask of the English team Manchester United that displays the game’s scoreboard in celebration of a fan who took a selfie.
This is all thanks to a new type of 3D rendering that lets you place virtual items in the real world, something similar to what we’ve already seen in Microsoft’s HoloLens holographic computing platform.
Another example was corresponding to live videos. One streamer used animated GIFs from the real-time Giphy service to show their viewers.
The three types of AR content
During the presentation, Facebook founder and CEO Mark Zuckerberg tells us that we basically have three types of experiences related to augmented reality:
- Virtual objects in the physical world with useful additional information such as directions on top of streets or menu opinions in a restaurant
- Improve real-world objects adding effects like a beard or a 3D phrase
- Putting new virtual objects into physical reality, like a toy castle on a table
He said that people think of these possibilities today as something childish and primitive, that children expend energy, but adults get tired quickly. But he stressed that this is a technology phase that needs to be overcome and that this will only happen when developers have reduced development costs, something that Facebook seeks through AR Studio.
The view of Facebook
Zuckerberg explained that VR glasses are still a few years away from mass adoption, but that the cameras will be the first popular wave of AR.
“Building an open platform will be a big step forward in this direction… All developers will be able to work on it and we won’t just have 10 or 20 effects, but thousands”
In fact, to
releasing this technology and allowing any person, brand or company to create their own effects will trigger a great demand in the market, which currently sees technology as something distant in monetary values and in specialized labor.
It is this reality that Facebook wants to change. AR Studio is currently available in a closed testing phase that requires registration in this form to gain access.
Have you ever imagined the possibilities that your brand or company may have in the future to interact with your audience?
Source: Facebook F8