Do you know how to use Facebook Live to make live videos simultaneously between two people? In 2020, you probably even tried or actually used this feature as we live in the “year of lives”, streaming services and video calling.
Before that, Facebook was already super tuned in to this trend and launched the possibility for users and guests to broadcast live videos. The proposal is to produce content that involves, engages and promotes interactivity.
Currently, you can broadcast live on a fanpage, at an event or even in a group. If your goal is to do a live live from your mobile or desktop, just click on the “start live stream” button.
However, we will explain all the details of how to use this feature in practice and bring bonus tips for you to learn how to build your own live and diversify your content strategically. Read on and check out all the details in the next few lines!
How to make a live on Facebook, without other apps
The first way to do a live stream on Facebook Live is to use the Facebook app itself. It’s simple, convenient and you don’t need to download other apps if you’re using your smartphone and computer, just go to Facebook directly.
See the step by step how to use Facebook Live directly through the social network:
- Go to your Facebook page;
- If you are on your computer, remember to check that the camera and audio work properly. In case of cell phone, check your camera;
- Access the timeline or content sharing;
- Choose the Start Live Stream option, located next to the ????;
- There, you have successfully started your stream!
Making a description for your Facebook Live broadcast
Warning: to let people know what your live stream is about, it’s a good idea to set the description on the Facebook Live screen. After clicking the start button for the live stream, you will see a settings screen.
On this screen, you can write a little descriptive text about the subject of live and adjust other technical details so that your video has better quality.
Smartphone or Computer for Facebook Live: which is better?
Many people have questions about when to use their cell phone or computer to broadcast live. Both options exist, but before deciding what is best for your action, consider some factors such as:
- Quality of internet connection;
- Access (or lack thereof) to devices such as microphone, tripod, camera and others;
- Recording location;
- Need to include graphics, screens and other advanced features in the video.
How to add a person to the live video anyway?
Now that you know a little more about how Facebook Live works, how about starting testing and inviting friends to join your live stream on your profile, page or group? It is important to note that this option is available in the Facebook application available on iOS and Android systems. Check out the tutorial:
- Start the live video following the previous explanation;
- Click the symbol and select the friends you want to invite. He will receive the notification.
- Approve your friend’s participation next to their name (you can also remove the person later by clicking .
Important: if you want to add more than one person during the live, it is possible. Just as it is possible to remove friends or broadcast live alone (a).
How to make Facebook Live in the messenger room
One of the new features launched by Facebook recently is the creation of chat rooms. With the feature, it is also possible to make a live video, through the messenger.
Using Facebook Live in Rooms is a strategy adopted for specific scenarios such as work meetings, two-person conversations or even online job interviews.
To use this tool, you need to open the Facebook application, click on the “create room” option and choose the “room activity” function. You can choose more details of the room’s activity, choose a time for the appointment, and invite the friends you want.
The nice thing about this option is that you can also start the live stream, create a URL similar to other meeting software, and send it to a person to watch or join the activity with you.
Success Tips for Using Facebook Live
In times of social isolation, we need to learn how to adapt people-focused communication strategies in an empathetic, transparent, and helpful way. For those who use marketing tools and use social media, a year of social isolation and transition to the online world represents several years of changes on the internet.
The phenomenon of lives, it seems, is here to stay. Shows, chats, interviews, book launches, products, series launches with educational content. How many formats and possibilities, isn’t it?!
Given the acceleration of digital and changes, some tips will always be useful, even when formats change and there are tools and software besides Facebook to broadcast live. We’ve separated a few to inspire you on your next live.
Plan relevant content
It’s not because it’s become a “fever” to use Facebook Live that it means you’ll have your audience 100% engaged and will increase your brand’s page fans simply by hitting the live stream button. Content matters!
What will hold your audience? Or rather, what can you offer that is so relevant and special that the audience wants to follow your content naturally and even invite others? Study your audience, see trends in your market and be helpful. Educational content, with guests who add value to the conversation and never get bored, you can trust!
Set a good time for your audience
When putting together your brand persona, you probably know what the public’s routine is like, free hours, preferences and days off, right? Use this to your advantage and set good times to do the lives, preferably when the people who matter most on your page can follow the content.
Do tests too. It may be that depending on the season there are some differences and you will only find out by doing live tests at different times to understand what works best for your audience.
Promote Live Interactions
Communication only makes sense when the receiver is also active in the conversation. It’s not enough to prepare a beautiful script, define content from A to Z and invite the best experts to talk about a subject.
People like to feel part of communities and the brand relationship is very important, you know? Therefore, it is worth investing in a professional who works with monitoring or Social Listening and who is aligned with the brand’s actions to interact with fans!
The live guests, in turn, can and should do this too. Real-time interactions show that the live stream is real, true and people feel more connected and invited to be a part of that moment or learn about that subject.
Disclose the live before the scheduled date
Tell the world about your live. Make events on Facebook. Invest in video call recording for Facebook and Instagram stories. Share cards and invite people.
Let them know what you’re going to say, when and at what time. Throughout the week of this live event, work with pills of relevant and interactive content on the subject and analyze metrics and interactions. It’s a good strategy and also a good thermometer!
Reflect on hits and misses
After the live scheduled and carried out, carefully analyze the metrics. Try to understand the behavior of the audience, make comparisons, analyze comments and reflect on the mistakes and successes of the action to build lessons and plan your next successful lives using Facebook Live.
Read also: step by step to make a successful live on Youtube
Finally, did you know that Facebook’s algorithm prioritizes videos that are made live? That’s it. The social network has the mission of keeping users as much time involved within the application and this is one of the main devices to extend the time spent daily.
So, if making live videos isn’t on your agenda yet, it’s best to plan ahead, as your fanpage reach can increase significantly, and you can further deepen your relationship with your customers. Don’t make a mistake!
Like the tips or have more questions about using Facebook Live? Contact Nerdweb’s team of experts!