Social Network

Facebook frees advertisers to include a button to send messages via WhatsApp

This past Wednesday (13), Facebook launched a new tool for brands and companies that work with sponsored ads within the social network. It’s a new call-to-action button (Call-To-Action, the famous one), which allows users to send a message to the profile directly from WhatsApp.

A big step for Brazilians

It is no secret that WhatsApp is the biggest communication platform currently in force in Brazil. So much so that small entrepreneurs use and abuse to close deals and transactions directly through the messenger, but generating leads from Facebook posts directly to Whats was not easy.

Most pages ended up sending only to the Facebook Messenger inbox or using images to show the page’s WhatsApp number. But now it’s going to get easier. When creating an advertisement for a publication, the page can obtain by registering the WhatsApp number with a standard message, which can be edited and sent by the customer to the company.

In other words, it’s exactly what used to be for the Send Message button via Messenger, widely used, but now pointing to the WhatsApp app. This option is now available to all Brazilian businesses, whether using the Ads Manager, Power Editor or the Page Manager app for Android and iOS.

“Many people already use WhatsApp to communicate with small businesses. It’s an easy and convenient way to stay in touch. By adding a direct WhatsApp button to Facebook ads, companies create an easier way for people to learn about their products, use their services, or make appointments and appointments,” explains Pancham Gajjar, Facebook Product Marketing Manager.

How to make a Facebook ad with a WhatsApp button?

Step 1: Within your Facebook page, choose which post you would like to boost

Step 2: Select the “Boost Post” button in the post

Step 3: In the “Add Button” option, choose “Send message via WhatsApp” from the bottom menu

Step 4: Follow the steps indicated to add and confirm your WhatsApp number

Step 5: Don’t forget to put the default phrase to make sending users easier

Will 2018 be the year of WhatsApp?

It is undeniable that WhatsApp received a special affection from Facebook this year. After buying the messenger, Mark Zuckerberg’s company continues to improve the app with new features and, above all, enabling greater integration with the company’s other products, such as Facebook and Instagram.

As 2017 was marked by great advances on Instagram, many analysts predict that in 2018 the company’s attention will focus more on WhatsApp, which is in the process of launching the final version of the Business model and is also testing resources in other markets. monetization buys direct in-app purchases and sales.

Is your company already working with WhatsApp in your communication campaign? It certainly has the potential to be your primary channel for leads and information soon. If not already! Interested in learning more? Talk to Nerdweb!

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