Half the year is almost gone and social media platforms continue to grow in numbers and resources. Therefore, you need to readjust your digital marketing plan to fit in and get good results in the second half of 2017.
In this article, we’ll talk a little bit about seven social media trends based on the results of various media outlets. media and brands, showing how you can plan to test and put into practice what they are doing.
1. Live content
Facebook increasingly privileges the propagation of live video content, which is also very strong on YouTube, Instagram and Twitter (via Periscope). This type of video gets a lot of prominence from platform algorithms because the format retains the user longer, a vital indicator for shareholders of social networking giants — which to show more ads they need users to browse much more.
According to Social Media Examiner, 14% of marketers tested live video playback in 2016, and according to a HubSpot survey, 58% plan to use it on Facebook in 2017.
But what to broadcast? Most brands have taken the opportunity to stream events or even educational courses and videos with the purpose of engaging their audience to deepen the relationship or generate more leads.
Interviews are also a good option, as well as live question-and-answer sessions and customer service or even product and service usage demonstrations. As live videos generate a lot of engagement, you can use the comment space to generate interaction or even to gauge audience feedback.
2. 360 degree videos and drones
Electronic devices such as cameras that record 360 degrees are flooding the market with more affordable and good quality models. And Facebook encourages this type of content, as its interactivity and immersiveness engage participants more, who explore and spend much longer on the social network.
Content can go down very well at events with many people. Drone shooting is also on the rise for creating cinematic and more professional takes.
3. Instant Messengers
WhatsApp and Facebook Messenger are being true allies of several brands. Both add up to more than 3 billion users worldwide and in Brazil virtually every connected individual has an account.
In addition to generating a feedback channel, instant messengers make it possible to develop a more individual and personalized communication, especially in the attendance. Those who choose to use them to solve problems are seen as more contemporary and agile, since messages are much faster than exchanging emails.
Furthermore, messages are more scalable and economically viable for companies, who do not need to worry about robust telemarketing systems or email providers and can provide a more assertive and immediate response to consumers.
Want one more argument? While almost all other apps on a smartphone are uninstalled after the first use, instant messengers are hardly ever removed as they are the main form of personal communication for people today.
4. Use of chatbots
Mending on the previous item, automating messages on platforms like Facebook Messenger is a big trend. There are several companies that use chatbots to answer frequent consumer questions such as address, office hours, telephone etc.
If well structured with your Information Technology (IT) team, it is also possible to create concrete actions via chatbots. There are companies, like Hyatt, that make it possible to recommend trips and make reservations directly through Facebook Messenger.
The coolest thing of all? We generally think that this is very costly and very complicated to do, but the truth is that Facebook’s SDK has allowed a number of low-cost solutions to be available on the internet.
5. Use of Instagram Stories
It’s not today that Facebook has its eye on the advancement of the ghost’s social network, Snapchat. To curb the accelerated growth, the company copied several resources like Instagram Stories, those photos and videos that disappear in 24 hours.
It’s a short format, ephemeral, serial and vertical. Because of this, it has the downside of being recycled with enormous speed, although you can also reprogram it to appear in more than one day. On the other hand, as Instagram has more than 700 million active users and the Stories feature managed to surpass the number of Snapchat users, there is no way to avoid covering your eyes.
In this way, certainly the Instagram needs to be on the radar of your digital marketing strategy. Even with content that fades quickly, it’s possible to demonstrate a more authentic side of your brand with original content without too many edits. It is exercising the perception of your audience, the awareness (awareness) of the brand.
6. Mobile-focused ads
There’s one thing you can’t doubt: people use social networks much more on their mobile phone than on their computer. And they spend several hours a week doing it. That’s exactly why your ads need to be very well-designed and structured to appeal in the mobile environment.
Facebook itself, which accounted for $7 billion last year, had 80% of its revenue from mobile ads. Put your brand or agency’s creative department to think about offering visually appealing advertising for a smartphone.
7. Using social media to sell products
Facebook, Instagram, Twitter and Pinterest can be an effective channel for you to sell products from online stores. According to an Aimia survey, 56% of consumers said they follow brands on social media to find out about new product lines, while 31% use the platforms to look for new items.
Ad tool like Instagram even allows you to create a carousel of images with the call to action button straight to the online store.
How is your digital marketing plan for the second half of 2017? Talk to Nerdweb , we look forward to a successful partnership for your brand!