After all, how to get followers on Instagram?
This question is not worth a million reais, but it is very common among entrepreneurs who use Instagram’s commercial profile to do business on the internet.
Identified? Know that you are in the right article. In this content, the Nerdweb team has gathered 10 foolproof tips to teach you how to gain followers on Instagram.
But beware: remember that the number of followers on your social network does not mean that your strategy is right.
More than having fans who follow your brand on Instagram, you need to keep your audience engaged and bring real results.
We believe it’s possible to gain Instagram followers that genuinely relate to your brand, so don’t expect a miracle recipe manual to gain multiple followers in 5 days, okay?
No more stalling, let’s get to the practical tips? Keep reading!
How to gain followers on Instagram and why invest in it?
How to gain followers on Instagram and why invest in this social network?
Before answering this question, we need to highlight that Instagram is one of the most beloved networks of the moment, so much so that 1 billion users use this social network worldwide.
In addition, more than 50% of Brazilian Internet users have already bought something online after falling in love with a product while checking the feed. There’s even a Facebook IQ poll about it!
In summary: there are several advantages to using Instagram Business and special features for those who use a commercial account such as Instagram Shopping, stories, content in multiple formats of photo, video and more.
For these and other reasons, learning how to gain followers on Instagram will certainly strengthen your brand’s success on the networks.
We have prepared a checklist with tips that will be detailed throughout this content to help you in this mission. They are:
- Use Instagram to build a community with hashtags and content relevant to your audience;
- Connect Instagram to other social networks;
- Capriche in producing quality photos;
- Invest in relevant and varied content;
- Explore IGTV;
- Make interesting partnerships for your brand;
- Monitor your metrics and more!
There are many details and when it comes to putting the tips into practice, there are variables that may arise according to your niche. But don’t worry, we’ll explain everything to you.
1.Connect Instagram to other social networks
People need to know that your brand has an Instagram account, right? So tell them.
After making your business profile, connect the account to other social networks such as Facebook. To do this, it’s pretty simple. After logging into the application, click on the menu on the right side of the screen and select the option “linked accounts”.
Today it is possible to connect Instagram to the following networks:
By doing this, your content can reach others. Here’s the tip!
2. Invest in hashtags
How to gain followers? Rather than appearing like the symbol of a Tic Tac Toe, hashtags act as keywords for people to discover your content and connect to your profile.
If you want to attract the on-call instagramers, invest in the perfect hashtags. Be careful in this analysis, after all, quantity is not quality when investing in this resource. The most important thing is to study your business personas and interests.
Extra tip: read our complete guide to picking the best # for your company’s Instagram and hit the nail on the head!
3. Invest in quality photos
You may have heard the expression “Unstampable”, right?
In other words, this expression means that visual content in photos and videos counts for a lot for a network that is so visual. Users feel more impacted by images that draw attention and are harmonious.
If you work with fashion, for example, investing in the production of essays that are aligned with the company’s branding and humanize the product is more interesting than taking homemade photos of the product itself.
Well-produced photos value what you offer, draw attention and arouse the desire to buy in users.
4. Explore IGTV
IGTV is a very useful tool to diversify your Instagram content. It’s basically a TV inside Instagram and you can explore it in many ways, such as:
- Production of interviews;
- Event coverage;
- Promotion of exclusive content;
- Production of storytelling content and much more.
Currently, videos are the kings of engagement. On Instagram, this is no different. According to a survey conducted by HubSpot breon the subject, video posts engage up to 2x more than static content. Here’s the tip!
5. Use the stories
Stories bring a world of possibilities for your brand’s interaction. By betting on this feature, you are investing in the interaction with who matters most: your followers.
Promoting the relationship with your fans is a way to engage, listen to the consumer and, consequently, increase the number of followers.
Here are some tips for producing content in this format:
- Creating behind the scenes content of your company;
- Production of short videos of up to 15 seconds;
- Use of interactive filters;
- Production of polls;
- User-generated content repost;
- Mention of users and partners;
- Use of CTAS stickers that direct the user to a partner’s website, Instagram store and other channels.
6. Invest in relevant content
It doesn’t matter if you prefer the stories, the feed, the IGTV or want to talk about content relevant to your audience in a fun way with features like reels (the success of the moment that has come to compete with the Tik Tok), the important is to produce relevant content that touches your audience.
What does your audience want to find on Instagram? How to offer relevant content? How to engage your audience?
Successing this mission and gaining a following is a job that requires strategy, planning, clarity in positioning, and quality content (this includes producing captions, photos, videos, choosing hashtags, and more.
There is a famous proverb that goes like this: “Rome was not made in a day”. This reflection is valid for the production of relevant content and gaining followers on Instagram.
We have separated some tips to help you improve your strategies:
- Study your niche market;
- Research about your persona;
- Understand the pains of the public that seeks your brand;
- Build an editorial calendar with commemorative dates that are linked to your brand positioning;
- Have a post frequency. It’s no use making a post and disappearing from the social network;
- Do analysis of reach metrics and understand engagement levels.
7.Interact with your followers
A study released by Instagram itself revealed that more than 50% of the network’s users follow a brand because they identify with it and because of the content it publishes.
Interactions are also very relevant to build this relationship with whoever is on the other side of the smartphone. It’s no coincidence that experts say Instagram is an exchange network.
In other words, interact with your audience. Like the comments. Monitor your social network and connect with your followers. Show that their opinion is important, after all, your brand’s social network was built to reach them, isn’t it?
8. Make partnerships
Digital influencers, popularly known as influencers, can help you gain engaged followers on Instagram.
When a brand promotes a product or service, there is obviously a defined tone of voice and, in most cases, a more institutional strategy. Influencers connect with people, sharing experiences from testing products and services.
It’s a very different way of reaching people, right?
There are influencers specialized in different niches and with different audiences. Study a lot about those who have an audience similar to yours and evaluate. Partnership is very important when it comes to reaching and winning new fans!
9. Invest in sponsored ads
Instagram is a business platform. So invest in sponsored ads with CTAS that match your strategy goals.
Without a doubt, it is a way to increase the visibility of your brand profile and strengthen your sales on the internet. Through the Facebook Ads Business Manager, you can build campaigns targeted by interests like:
- Profession and more.
By creating an assertive online ad, the people you want to reach can reach your brand with one click. It’s worth testing this strategy, see?
10. Monitor results
There is no way to gain followers on Instagram by following all these strategies, without monitoring results.
Produce reports, evaluate your actions. Set goals to reach followers and make comparisons. You will only understand that the tips are working when you stop to analyze the results, whether monthly, fortnightly or quarterly.
Marketing for Instagram is daily and without analysis, you will only invest energy in actions that don’t necessarily work with your audience.
Define your goals and rely on expert professionals. Don’t fall for the “anyone does”, monitoring results, understanding algorithms and network updates is a constant challenge.
There are tools that can help you visualize metrics like Facebook’s own creative studio, in addition to the app.
We hope these tips were helpful for you to understand how to gain followers on Instagram. We’re sure it’s worth understanding this social network better to build your community and attract followers who interact with your brand.
No buying fans with automation tools, ok? By following these tips on how to gain followers on Instagram, the idea is that you will have contact with real people and that they will actually bring returns to your social networks.
Like the tips, but need help managing your brand’s Instagram business profile? Talk to the experts at Nerdweb right now and ask your questions!