Do you know the 10 most used emojis on Facebook? In celebration of World Emoji Day, Mark Zuckerberg, founder and CEO of the social network, published the 10 most used and which countries use them the most, both on Face and Messenger. Also, two super curious numbers:
- More than 60 million emojis are uploaded to Facebook every day
- On average, more than 5 billion emojis are sent in Messenger every day
Brazil and Mexico have something in common, the emoji most used by people is the smiling face with hearty eyes! Worldwide, Sorriso com Lágrimas de Alegria is the great champion.
Facebook’s Top 10 Emojis
Which countries use these emojis the most on Facebook?
Messenger’s 10 Most Used Emojis
Which countries use these emojis the most on Messenger?
Why is July 17th World Emoji Day?
Simple: this is the date that was defined precisely because it is a calendar emoji, which uses the date of July 17th to illustrate one of the days of the month.
A Universal Language
The emoji has an immediate connection power that still in 2017 will yield a movie in theaters, titled Emoji: The Movie, with a release date of August 31 in Brazilian theaters.
The film works on the universality of expressions. As the film’s director and co-writer Tony Leondis told the LA Times, “we all have this immediate connection to these yellow faces that we send in as versions of ourselves.”
How was the emoji born?
Shigetaka Kurita, the father of emoji, created the first in the mid-1990s. Employee of the Japanese telephone operator NTT Docomo, Kurita found it very difficult to express himself properly via email. Shigetaka explains that in the past we used letters and they were long and detailed, filled with formal greetings and expressions to convey good intentions.
However, with the arrival of emails, this depth was lost in the texts, generating a lot of ambiguity and misinterpretations. It was with this in mind that he created the first little yellow face to show a feeling. And the rest of the story you already know: it has become a global trend over the last two decades.
What do we use emoji for?
According to Psychology Today, people use emojis basically for four functions:
- Show an emotion in a simpler way
- Smooth out bad news
- Relieve tension through humor
- Communicate something that needs a lot of words to explain
The worldwide adoption of emoji
It is precisely the characteristics of practicality and understanding that have increased the use and quantity of emojis with each passing year. The advantage, for both consumers and marketers, lies in the optional written language, which is indescribably easy to understand without needing to translate between languages and cultures.
In this way, we can say that emoji often breaks many obstacles and streamlines communication. That’s why this trend has so excited brands to incorporate emojis into their marketing strategy. For company Mintel , “(a) communication through images can be not only more seductive, but also a simpler way to obtain information about consumers”.
The company explains that in its studies 61% of older Millennials are between “somewhat” and “very” interested in buying products because of the language of campaigns that bring emojis. The survey also reveals that almost half of US consumers are interested in ads that feature emojis.
And if you think that the use of emojis is restricted to texts typed in messengers, you are wrong! Taco Bell, for example, requested the creation of a Taco emoji! Even Chevrolet has already joined the bandwagon and released a press release with only emojis:
Marketing related to emojis is seen today as an outlet for diversified campaigns that seek to fill people’s imaginations, demonstrating a less traditional communication footprint, especially when the public works with young people.
What does the future hold?
Over the year, new emojis are added to be read by all mobile operating systems, apps and browsers. According to Evan Wray, co-founder of Swyft Media, emojis are here to stay and can now be framed as a universal language of humanity.
For him, emojis and other forms of visual communication — such as animated GIFs — have an ability to transcend the languages, cultures and borders of countries in a way that languages have never or will ever do.
However, they are not enough to replace writing and make human beings lazier. On the contrary, they came to complement and humanize communication. Happy World Emoji Day!
Does your brand already have a communication language aimed at taking the best advantage of social media? No? Talk to Nerdweb, we have a specialized team focused on improving your results with strategy and complete planning in digital marketing.