Use social media to grow your business

Many people mainly use social platforms to make connections and keep in touch with family and friends. Studies show that approximately 3.2 billion people worldwide are social media users with one in three people actively present on Facebook, which is over 2.32 billion users. Marketers, manufacturers and business owners see the gold mine in the use of social media platforms as a tool to reach the target audience around the world, writes

Read also: Benefits of using social media to grow a micro-enterprise

As a business owner, it is imperative to have a presence on all popular social media platforms as a means of promoting your business. According to, 73% of marketers believe in the efficiency of using social media to promote their business. Similarly, studies conducted by the Global Web Index in 2018 found that 54% of social media users check a product or service on social media before purchasing such goods or services.

Using social media tools to promote your business goes beyond an important approach on popular social media platforms or making random posts from time to time.

Here’s how you can develop a strong social media presence to promote your business on all social platforms.

1. Set specific goals that you want to achieve

Read also: Secrets of a successful social media strategy

Before you sign up for a social media platform to grow your business, you need to have a clearly defined goal of what you want to achieve. Ask the following questions:

What is my purpose for creating social media pages?

Who is my target audience?

How do I reach these target audiences?

The answers to these questions will depend on how well you become familiar with the major social media platforms such as Facebook, Instagram, Twitter, Snapchat and more. You should be “SMART” in terms of your goals

2. Interact with your audience and understand their needs

Interact with your audience regularly and let them see your human side. Be more concerned about their posts and comments and react accordingly. Reply to an audience that shows interest in your post and will be willing to follow you and read your posts.

Read also: How to improve your social media marketing strategy

When you interact with your audience, understand their needs and be more intimate with them. You should be able to figure out what they want to read and not just promote your brand.

Also, creating interesting posts and comments about other aspects of your business makes you look like an expert and an interesting person to follow on social media platforms.

3. Link your social media accounts to websites

Connect your social media accounts to sites. When you post to any or all of the social platforms, add a link to the site to generate more opportunities.

4. Share your social media accounts

Allow people around you to know the presence of your business on social networks. However, don’t distribute your social media account in a “spam” or annoying style.

Read also: How to improve your social media impact

Make your presence known on popular social networks such as Facebook, Twitter, Instagram, LinkedIn and Snapchat, and your audience will be willing to share your content with others.

5. Use keywords and hashtags on social media accounts

When using social media keywords, focus on using keywords related to your business. Use commonly searched words on Google.

Also, using trendy hashtags related to your business on social media platforms such as Twitter, Facebook, Instagram, and LinkedIn will attract more users to social media platforms.

6. Include links to social media profiles in email

When sending emails, add links to social profiles in your email account. This will make people curious and more inclined to click on social media pages and your site.

Read also: What an entrepreneur should never post on social media

7. Optimize content for each social platform

Social media platforms are quite different, which is why you need to optimize your posts to meet social media requirements. Use different posts on each social platform to share the same message. Use images and videos for Instagram, short text of up to 150 characters for Twitter, videos for Snapchat and find out what works best with each social platform.

8. Make a plan

If you already have an idea that works well to gain more followers and generate new opportunities, stick with it. Strategizing, planning and keeping in line with evolving social trends will help you gather and retain more followers on the social network

Read also: 10 social media recipes to use for personal branding

Every thriving business has a strong presence on all major social platforms.

Photo source: Unsplash

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