Startups, unlike large companies, do not have a large enough budget to promote their business and products through advertisements or to hire a PR agency to support them in this endeavor. >
Instead, they use blogging, emails, launching viral material, but also growth hacks, say those at thenextweb.com.
Growth hacks are marketing tricks that startups use to get more users.
Here are five of the most famous growth hacks:
1. Little Bighorn
This strategy starts with the idea that if you have a hard-to-reach target, don’t try to address it directly, but try to find an adjacent market to stimulate demand.
It’s a tactic Facebook used in its infancy. Before Facebook became an important social network, some American schools used to create their own networks. Therefore, instead of addressing those students who already had accounts on those networks directly, Mark Zuckerberg turned to neighboring schools that did not have their own networks.
From there, it’s all history. The tactic works on the principle of “social proof”. If a friend, a friend has tried that site, most likely other acquaintances will try in turn, forming a great social network from here.
2. Waiting list
Instead of encouraging users to sign up on your startup’s website and use your services directly, put them on a waiting list.
This is a tactic that the Mailbox used. When you downloaded the Mailbox application, you were also given a serial number.
Why does this tactic work? The answer is curiosity. People will be intrigued by a service for which they are put on a waiting list. For Mailbox, the tactic was effective. The application was later purchased by Dropbox for one hundred million dollars.
3. Cross Post
How does it work? For example, your startup offers a very interesting application. An option for that application allows the user to write on one of the social networks on which he has an account a recommendation, an impression of the application, in such a way as to encourage others to try it.
Instagram is one of the companies that used such a technique. Thus, it quickly became known to a large number of users, at such a high level that it caused Facebook to buy the application for a billion dollars.
4. By the way
Of course, your startup’s website or blog must have pages branded with your company name and logo. The next step would be to do the same, if necessary, with user-generated content.
In what sense? Hotmail is the best example. At the end of each email that users wrote, the text “create your own account for free” appeared.
Basically, a company advertises with the support of those who use the services it offers.
Encourage users to invite other friends to use the services offered, with prizes.
PayPal, for example, offered $ 10 for someone who attracted another friend to use the services of the online payment processing company.