This is how Twitter Spaces work: Social Audio (er Clubhouse) on Twitter

Are Twitter Spaces the better clubhouse? How does Twitter’s social audio format differ from Clubhouse? What are the advantages of Twitter Spaces and why is Twitter acting so quickly here as an exception?

Twitter Spaces are here

Twitter Spaces erstellen

The social audio feature Twitter Spaces is here. After Twitter initially made Android users available: Inside Twitter Spaces, everyone on Twitter can now join a space and create their own Twitter Spaces.

Everyone who has more than 600 followers on Twitter. It is not entirely clear why the limit is 600. However, it only affects the creation of your own chat rooms. Participation is open to everyone.

Twitter says it needs a certain number of followers to get the most out of and discover social audio. In principle, however, the more people can use a new feature, be it active or passive, the better it is for dissemination. So it is easy to imagine that Twitter will lift the restriction.

Even if 600 does not sound like much, there are a lot of Twitter users: Inside who do not reach this number.

Start your own Twitter Spaces

So if you have reached the 600 follower limit, you can easily start your own Twitter Spaces. Probably the easiest way is via the so-called Twitter Composer within the Twitter app. Here is the first hint: Twitter Spaces are mobile only and cannot yet be used in the desktop version. However, this is only a limited disadvantage, since mobile use clearly predominates on Twitter.

To start your own space, the + icon must be pressed longer and the selection for the different formats opens. which now also includes Twitter Spaces.

In the next step, the Twitter Space has to be given a name. Here it is of course advisable to mention the topic. If you use Spaces regularly, you should think of names for series formats and use them in the communication and announcement of the space.

It is important that all spaces are public and theoretically anyone can participate. As with Clubhouse, participation is passive and the initiators can appoint people to be speakers. The control is always with the host. Hosts can deactivate microphones from other speakers at any time. Furthermore, other speakers: Inside and participants: Inside of a space can also be completely removed and blocked.

Functions of Twitter Spaces

Twitter Spaces are displayed in the same area as Twitter Fleets and thus achieve a high level of visibility. However, Twitter has already announced further functions for Spaces that increase visibility, offer more options for communication and enable monetization.

This will make it possible to plan upcoming Twitter Spaces and set them in the timeline spread. In the case of planned spaces, the name, the time and the profile picture of the account are shared.

What Twitter has been testing for some time is the highlighting of the profile pictures in the Stories area. Similar to the Instagram feed, where you can see whether an account has recently published a story, you can see who is currently doing a space on Twitter. I’m already waiting for the profile picture generators, which are used to fool you into making a space to lead people to your own profile. 😉

In the future it should also be possible to offer paid spaces. The date and the price will be shared in the announcement.

It is also interesting that hosts and speakers can pin tweets to their space. This gives the chat even more context and users: Those who join later can possibly recognize the connection more quickly. Of course it depends on the linked tweet.

Advantages over Clubhouse

What advantages do Twitter Spaces have over Clubhouse? Are there any? Or maybe cons?

Now it’s getting a little more personal as Twitter is one of my most popular and useful social networks. For some points you might find yourself again.

One advantage is the existing network that exists on Twitter. So it’s not about building another network, but rather using and consuming the social audio format in the existing network.

Twitter simply has a time head start here, which ensures a more familiar and diverse experience. Not only is my Twitter network significantly larger, it is also more diverse and different topics are the order of the day. In addition, they are a feature of Twitter and not the core as with Clubhouse. Spaces can be spread in the timeline and they can be consumed between fleets. The findability is therefore better than on Clubhouse or it will be. Of course you could also communicate Clubhouse on Twitter, but with Spaces the experience remains on Twitter and there is no media break.

My personal taste is also that I choose a format, especially audio, and don’t want to use it as the only option.

In addition, Twitter has a significantly larger user base than Clubhouse. Spaces can be a growth driver for Twitter, but social audio isn’t the sole driver of Twitter. Twitter also plays the importance of real-time and news into the cards, which will hopefully lead to more topical discussions and topics. The hundredth “Influencer Marketing Hacks” audio chat will have a much harder time on Twitter and, in my opinion, doesn’t fit Twitter either. Rather, niches and topicality should be in the foreground, or in the form of interviews and / or Q & As.

Thus, Twitter Spaces are more comparable to the social audio features of Facebook, but which go well beyond audio chats .

for the official announcement

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