The best time to post on social media in 2021

There is no such thing as the best time for social media activities. The various topics, content, platforms and industries are too different for that. Depending on the platform, however, there are periods of time in which the engagement is above average.

In order to be perceived as best as possible, the social media platform must also be examined in addition to the target group.

The following infographic is a good decision-making aid when it comes to the best time to post on social media.

Best time for Instagram

It turns out that Monday, Wednesday and Thursday are the best Days are for social media posts. The highest level of engagement was measured on the days between 11 a.m. and 1 p.m. and between 7 p.m. and 9 p.m. Sunday was identified as the worst day for Instagram posts.

Here you can see how different the recommendations are. In another research by Tailwind, Saturday was named as the best day to post content. At least when it comes to likes.

Optimal time for Facebook

Even if there was little engagement on Instagram and Facebook posts on Tuesday, it does not automatically mean that engagement on both platforms is too is the same at any point in time, on the contrary! On Facebook, social media posts are especially worthwhile on Thursdays to Sundays between 1 p.m. and 4 p.m.!

Ideal time for YouTube

Similar to Facebook, the weekdays Thursday to Sunday turned out to be particularly worthwhile out. Most of the videos on YouTube are viewed on weekends. If you want to communicate something to your target group, you should definitely remember these two days!

Best time for LinkedIn

As a B2B network, LinkedIn is most active on weekdays and during working hours. Activity drops significantly on LinkedIn on weekends. Of course, you could also test countercyclical posting on LinkedIn and publish posts at the weekend, but the nature of the network speaks against it.

Optimal posting times for Twitter

If it goes according to the infographic, then is Twitter the social network for the lunch break. The activity of the users at the weekend is also significantly lower here. However, Twitter lives from trends and current news. Depending on the topic, the day and time play a subordinate role. It’s much more about whether the trend is relevant for your own company and your own content strategy.

The best time to post on Social Media in 2020 | An Infographic
Source: Zenesys


The best time for social media posts is not even in 2020. Algorithms play a crucial role in determining when and which content is displayed in the feed. So it depends on the respective platform how active the users are in the different time periods. The second step is of course also about the activity of your own followers. Depending on the company, this can differ significantly from the best times and more general recommendations.

When is the best time to post on Instagram?

The best time to post on Instagram is at noon between 11am and 1pm. Many people are also active after work at 7 p.m. As always, however, it is important to pay attention to your own target group. We recommend Wednesday and the weekend of the weekdays.

When is the best time to post on Facebook?

We recommend between 1pm and 4pm on Facebook to post. Especially on weekends, people are active on Facebook and many competitors are not. But always look at your own statistics and target groups to determine the optimal time.

When is the best time to post on LinkedIn?

Most people are between 10am and 11am active on LinkedIn according to studies. Tuesday, Wednesday and Thursday are the best days. Unlike on Instagram and Facebook, the weekend is not recommended. But keep in mind that algorithms have a strong influence on the display and the time is only one factor in visibility.

When is the best time to post on Twitter?

Between 10am and 11am activity is highest on Twitter. Post content on weekdays as there is less activity on Twitter on weekends. However, Twitter is driven by news and breaking news. Orient yourself to the trends, because they are more important than the time.

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