Stories are there for stories: Instagram prevents feed posts from being shared as Instagram stories

[Update: Instagram has confirmed the test, but it is not currently being carried out in Germany. Accounts from Germany are therefore not in the test group.]

Instagram wants more exclusive story content and prevents some users from sharing feed posts in the stories area.

Different formats can be shared in Instagram Stories. On the one hand, this strengthens the spread of reels and IGTV, on the other hand, it takes away the original appeal of the Stories format.

Negative feedback on shared feed posts as Instagram story

For this reason, it may soon no longer be possible to share content from the Instagram feed as a story. According to Instagram, there was increased negative feedback on shared feed posts in stories. You know the typical teasers in stories like “New post online, check my profile”. Why this is done is obvious. Your own content is disseminated in different ways and, of course, this also includes stories on Instagram.

However, this also means that people are increasingly duplicating content see. Once the post as a story share, then you might go to the profile and see your post there and later you will see the content regularly for the third time in the feed -rich is-provider-twitter wp-block-embed-twitter “>


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Duplicate content and less Up-to-dateness through shared content

Originally, the sharing of feed posts as a story was intended to introduce more users to the format. The approach was certainly the right one, but if every piece of content is shared and displayed in several places, the stories and the feed lose their relevance.

If you have seen the post in the story, it becomes less topical in the feed. If the post was already displayed in the feed, the story no longer has any added value with the share. Duplication and repetition of content has long been an important issue for social networks. Ideally, all content must be individual and up-to-date.

This is how Facebook has long been combining shares of the same content. This does not work in stories because they are separated from the feed.

In the test, Instagram tells its users: Inside, that no more feed posts can be shared as a story.

However, you have to distinguish which type of feed posts are shared. If it is your own content, the double display can occur. But if it is feed posts from other accounts, then that is rather unlikely and sharing feed posts leads to users: Discovering new accounts and content.

In both cases, however, it is that feed posts have nothing in common with the Stories format. At least as it was originally intended. Stories have limited visibility and feed posts do not. In addition, shared content does not use the full screen and can be recognized so quickly.

The number of shared feed posts in stories has increased significantly and there are some accounts whose stories only consist of shared posts. This is not in the interests of Instagram and apparently also not to the taste of many users: Inside.

If Instagram is active here, then you should also look at other areas. For example, the cross-sharing of Instagram stories as a Facebook story. The content is also reflected here and if Instagram posts are now also shared on Facebook, you can theoretically see a content six times.

Personally, I have nothing in principle against sharing feed posts in stories and so have already discovered several accounts that I would never have found through Explore. But if it’s just my own content à la “check my new post”, I think Instagram’s decision is the right one.

via SocialMediaToday

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