All relevant Pinterest statistics at a glance.
The visual search engine Pinterest was founded in 2010 and will be able to attract 478 million active users in 2021. If almost half a billion people use Pinterest, the relevance of the channel should become clear to everyone.
2020 in particular was a very successful year for Pinterest and this development will continue into 2021, which is not only reflected in the Development of the number of users can be derived.
Pinterest has grown by a further 19 million users within the last three months: Inside. In the last twelve months there has been a user growth for Pinterest of 111 million users: Inside. This enabled Pinterest to increase its user numbers by 30% within a year. Happy pinning!
Pinterest has also established itself in Germany. If the Pinterest ad manager has its way, over 15 million people from Germany use Pinterest and store over 4 million pieces of content every month. The development shows that the number of Pinterest users has also grown strongly in Germany. Another growth of 1.6 million people in the quarter or 9.6 million in twelve months is a strong signal.
Pinterest differs from social networks such as Facebook or Instagram. There is inspiration and content discovery. In the past, Pinterest has established itself primarily as a traffic provider. This is partly due to the close connection to websites.
After the official start of Pinterest ads in Germany, Pinterest is also offering new approaches for brands and companies. The advertising platform is being expanded consistently and offers companies more and more diverse options. Such as shoppable pins, for example, or in publishing with Pinterest story pins.
Pinterest statistics 2021
All statistics come directly from Pinterest
📌 More than 479 million people use Pinterest worldwide
The official Pinterest user numbers of 478 million people come from the first quarterly report for 202 1.
Thus could Pinterest grows another 30% within a year.
📌 In Germany, over 15 million people use Pinterest every month
The figures were not officially communicated, but are reach potentials from the Pinterest ad manager . A potential target group size of more than 15 million people is given here.
📌 In Austria, 1 million people use Pinterest every month
Switzerland also has 1 million Pinterest users. This means that the DACH region has a total of over 17 million users: Inside.
📌 The number of Pinterest users has increased by 37% internationally compared to the previous year
The growth from 367 million to 478 Million active users: Inside represents a growth of 30% compared to the previous year. If you exclude the USA, Pinterest grew by 37% internationally.
📌 70% female Pinterest users
According to Pinterest Audience Insights, 70% of all users are female, 24 & male and 6% have given no information on gender.
📌 75% of Pinterest users are between 18 and 44 years
The majority of active Pinterest users are between 18-24 years old (32%). After all, 26% are older than 45 years.
📌 30% of Pinterest users from Germany are mothers
Mothers are one of the most active target groups on Pinterest and make up almost a third of the entire Pinterest user base in Germany from
📌 Millennials make up 30% of Pinterest users in Germany
50% of female users and 20% of male users millennials on Pinterest.
📌 Pinterest has Turned $ 485 million through ads in Q1 2021
As Pinterest ads were rolled out in more and more countries, ad sales increased initially and reached their peak at the end of 2020 at $ 706 million. Revenues for the first quarter of 2021 were $ 213 million higher than year over year. Since experience has shown that Pinterest has the highest sales in the third and especially the fourth quarter, the $ 485 million can be classified positively and represent a plus of 78%.
Similar to Snapchat, Pinterest may also be a Winner of the Facebook ad boycott. In addition, Pinterest has gradually expanded and improved its advertising platform. The increasing number of users and diverse ad options noticeably increase the interest of advertisers.
📌 Pinterest shopping with 144 million product uploads
Pinterest lives from the amount of available content and products. In order to expand Pinterest shopping, for example, a partnership has been entered into with Shopify and the uploads of product catalogs are at a record level.
📌 Interactions with organic Pinterest shopping pins increase by 44%
Organic visibility of Shoppable Pins is a great strength of Pinterest. Products are recommended over the long term via search and recommendations. Interactions have increased by 44% year-on-year.
📌 4 million pieces of content are stored on Pinterest every day in Germany
The number is relevant from several points of view. On the one hand, it confirms the high level of activity of Pinterest users and, on the other hand, it serves as a guide when forecasting active users in Germany
📌 2 billion searches are carried out on Pinterest every month
Pinterest search is a core element of Pinterest. Pinterest does not describe itself as a social network.
📌 77% of active Pinterest users have discovered new products or brands on Pinterest.
The discovery of new content and inspiration are on Pinterest in the foreground. Furthermore, Pinterest is used for the decision-making phase when it comes to purchasing a product.
📌 In total, over 240 billion pieces of content were stored on Pinterest
In December 2018 there were 175 Billion pieces of content. A further 65 billion pieces of content were stored on Pinterest in two and a half years.
📌 5 billion Pinterest boards were created
The 240 billion stored pieces of content are thus distributed over 5 billion Pinterest Boards. An additional 1 billion Pinterest boards have been created since 2018.
📌 Video views have increased by 200% on Pinterest
Video pins are playing an increasingly important role on Pinterest and the number of Video views increased by 200%.
📌 74% of active Pinterest users use the mobile Pinterest app
Mobile and desktop use also dominate on Pinterest consistently goes over to mobile use. With the mobile website there are 9 out of 10 Pinterest users.
Nevertheless, at 27%, the desktop use of Pinterest is relatively high compared to other networks.
📌 Over 50% of active Pinterest users live outside the USA
Here again the note on the potential reach of Pinterest in Germany amounting to more than 13 million people.
📌 97% of the 1,000 most popular search queries have no brand reference
General and broader search queries dominate Pinterest and thus offer brands and companies a wide range of options.
📌 85% of active users have discovered a brand or a product via Pinterest
Pinterest is not only used to store content, but also for everything to discover new content. The product offensive is paying off, as the value has now increased from 68% (2018) to 85%.
📌 Over 25% of Pinterest usage is related to searching for and buying products
The targeted use for the purchase of products is higher on Pinterest than on all other social networks.
📌 Pinterest users go to retail out 80% more often
If people are active on Pinterest, this also has an impact on their shopping behavior and significantly increases visits to retail outlets.
to the Snapchat statistics 2021
to the Twitter statistics 2021
to the Instagram statistics 2020
Blogger in charge at Futurebiz, speaker, author and Senior Digital & Social Media Consultant at the agency BRANDPUNKT . Jan Firsching advises brands and companies on the development of digital and social media strategies. To Futurebiz Consulting
Blogger in charge at Futurebiz. Speaker, author and senior digital & social media consultant at the BRANDPUNKT agency. Jan Firsching advises brands and companies on the development and implementation of digital and social media strategies.