LinkedIn engagement: 1 billion interactions with company pages every month

Every three seconds, LinkedIn gains another user: In and this is also evident in the LinkedIn engagement: If you want to do B2B marketing and B2B communication in Germany in 2021, you can’t ignore LinkedIn . The LinkedIn statistics are developing splendidly and not only in terms of active user numbers.

The engagement on LinkedIn is growing in almost all areas

User activity : Inside and LinkedIn engagement in general are at record levels. There are over 1 billion interactions with LinkedIn Company Pages every month. These interactions can be traced back to a long length of stay and a high content volume. Usually these developments go hand in hand. If the activity and the number of users increase, companies invest more in their own content and their own corporate identity. The number of published content on LinkedIn company pages increased by 60% in 2020. This alone is an indicator of how much the LinkedIn engagement has increased.

But not only the LinkedIn engagement with company pages is growing. The number of conversations between active LinkedIn members: Inside has increased significantly by 55%. The number of users is increasing and there are more and more networks on LinkedIn. This promotes interactions, but of course also the growing number of published posts on LinkedIn. LinkedIn direct messages alone have increased by 23% in 2020.

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LinkedIn is also becoming one when it comes to virtual events increasingly important part of B2B communication. 6.3 million people took part in a virtual event on LinkedIn in 2020.

96% of B2B marketers use LinkedIn for content publishing

Why you should implement your B2B communication on LinkedIn confirms the already existing situation. If such a large number of marketers already rely on LinkedIn, then you should also take action yourself. Every three seconds, LinkedIn gains a new user: In addition and these new users: Inside are immediately confronted with a wealth of content.

The higher number of published posts also strengthens LinkedIn ads at the same time. 80% invest media budget on LinkedIn. Be it for campaigns or for the media extension of published content.

In 2021, LinkedIn marketing and the use of the B2B network in general will continue to increase and professionalize. For LinkedIn, the consistent further development of the advertising platform will be a central component for further success. The increasing amount of content will also increase competition in the LinkedIn feed. It will be crucial to reach the right target groups through targeted distribution of content through LinkedIn ads. As we know it from other social networks, organic communication and paid strategy will merge ever closer together. Only those who take a holistic view of LinkedIn marketing can exploit the full potential of the channel.

via the LinkedIn Marketing Solutions Blog

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