Having a product catalog on Facebook in times when internet sales are booming is something that can bring many benefits to your business, did you know?
If you’ve ever entered a virtual store in your life, inserted a product in your cart and then noticed that the products you searched for started to appear much more in your feed, it’s likely that the campaign was set up from a catalog of products from Facebook integrated into the store’s website.
Curious isn’t it? Essentially, the product catalog is a resource that serves to increase your online store sales through this social network.
In practice, the catalog tool gathers all the products you want to advertise with information, such as photos, description, website or e-commerce address of the product, value, among other data.
In other words: having an efficient catalog is a handy tool when selling on Facebook and Instagram apps and prospecting new customers through social networks.
Do you like the idea? Keep reading this article and learn how to create your own catalog!
Step by Step to Create a Product Catalog on Facebook
Now that you know that Facebook’s product catalog is a resource that stores a lot of information about the products you want to advertise or sell on social media, it’s time to create your own.
Attention: before proceeding with the steps below, make sure you have a Business Manager account and a commercial fanpage for your brand. Everything is OK? Now it’s time to go step by step to create a product catalog!
Go to the Business Manager and click on the “data source” tab. In the opened menu, select the item “catalogs” and choose the option to create a new catalog. How about shortening the path? Go to URL www.facebook.com/products and click on the “create catalog” button.
When selecting the second alternative, you will have access to a new screen like the image below. Configure your catalog settings according to business objectives.
After choosing the alternative that best suits your business, it’s time to select the catalog administrator profile. That person will be allowed to change the catalog and make announcements. So choose a trustworthy administrator!
When choosing the product catalog category, you have two central configuration options.
The first is to add the items to the catalog in a custom way (we’ll talk about how to do that in a moment). The second option is to connect your catalog to a website or e-commerce that is integrated into your fanpage. In this case, it is possible to import the products directly from the website.
Facebook currently supports the following platforms:
Have you done the setup? Time to choose the name of your catalog and finish the process by clicking on the “create” button.
How to Add Items to the Product Catalog
Now that you’ve created a catalog, it’s time to customize it to your company’s face.
After all, how do I add items to the product catalog on Facebook? Basically, you can do this in three ways: manually, from a data sheet, or through a data source file (website, application).
In manual configuration, you basically need to fill out a form with the information you want to highlight in the product. They are:
- A photo with a minimum dimension of 500x 500 pixels;
- Product name and description;
- Content identification;
- Source site URL.
Important: with manual catalog setup, you need to check from time to time that products are up to date.
The adjustments need to follow the same process. So if you want to save time and optimize the production of your product catalog on Facebook, it’s worth considering importing a spreadsheet with all the data or connecting the catalog directly to your platform.
In the case of the data feed sheet, it is possible to upload multiple items at once. The file must be in the formats: CSV, XML or TSV.
The third and final alternative is to import and update products directly from the website with a Facebook pixel setting.
In addition to a website URL, you can choose an application that supports the platform.
The main advantage of adding items to the catalog via a pixel is that your campaigns created with the catalog will be much more optimized as the platform collects data on the behavior of users in your online store or website.
In doubt about what is the best option to add items to your product catalog? Take a deep breath and see the checklist we’ve prepared to help you in this very important task:
- Assess catalog size. If you need to register fewer than 50 products and will not update inventory often, consider manual configuration;
- Do you have a catalog with multiple products and plan to update it frequently? Bulk upload or direct site import are the best solutions.
- Regardless of the method you choose, be careful with your product description and choose high quality photos. The popular saying that the first impression is the last is very real, believe me.
A good catalog setup will positively impact the creation of ads and campaigns from this feature. So, whim!
Marking publications from the product catalog
To reach more people with your product catalog, use and abuse the publications tagging features. How to do this in practice? It’s simple, check it out!
- Access your fanpage publications page. Click on the “mark products” option located in the description.
- On the next screen, enter the product name;
- Upload a photo of the displayed product and hover over the photo to tag the product;
- Save the configuration and click publish;
- Ready. Your product is properly tagged.
Why create a product catalog?
In addition to having more possibilities to advertise your product, having one (or several) product catalogs allows you to integrate the items for sale to Instagram Shop or the Facebook virtual store itself.
To take advantage of these benefits, remember that you need to link a business profile to the product catalog. Once that’s done, it’s time to step through this article and build an attractive virtual storefront to reach your next customers just a click away.
Doubts? Count on an experienced digital marketing agency. Contact Nerdweb and talk to our experts!