Instagram reels are now also available in Germany. Reels can be used to create short videos on Instagram and apply various effects.
What are Instagram Reels?
The difference to other video formats on Instagram is that reels are made up of several videos to be created. Furthermore, the sound and other animation effects play a decisive role.
The TikTok clone Lasso from Facebook doesn’t have it in the German app stores and was officially discontinued by Facebook Much more, Instagram presents Reels, a feature that is very reminiscent of TikTok.
Instagram emphasizes the multitude of possibilities that the new short videos offer, but also mentions the topic of dancing, which is very present on TikTok / p>
A few months ago, screenshots appeared in which the feature was still called clips or scenes. Instagram has now officially published Reels in Germany.
According to Instagram, the feature is based on the wishes and interests of its users. Instagram has certainly also got inspiration from TikTok. The difference is that reels are just a format on Instagram, while TikTok only uses short videos, or as the saying goes, multi-clip videos.
Instagram reels replace the Explore tab in the navigation
The integration into Instagram navigation shows how serious Instagram is about reels. Instead of the icon for the Explore area (Instagram search), the Reels Feed is now linked. The visibility of reels increases significantly and more people are aware of the format.
The explore area moves to the navigation above. This is quite a major change for Instagram. Especially when you think that the search is used by millions of people every day.
However, reels need visibility and when creators deal with the new format, this has to be reflected in the performance.
Reels with their own area in the Instagram search
Another crucial point with Instagram reels is the connection with the Instagram search. If Instagram has one feature that is similar to the TikTok “For You” feed, it’s Explore. Of course there are some differences, but with Reels Instagram continues to consistently follow the path of strengthening the discovery of new content and accounts on Instagram.
It is also interesting that Instagram Reels are geared towards the feed and not towards stories are. If you look at the updates and announcements of the last months and years, the focus was very much on stories.
Similar to IGTV, however, the feed and explore area is also in the foreground with Reels and it’s about an organic distribution of content, as well as the expansion of individual video recommendations.
What statistics are there for Instagram reels?
As for stories, Instagram also shows statistics for reels. However, the statistics are more similar to published videos.
The likes and comments in the Reels Feed are publicly visible. How often a reel was played cannot be seen in the feed. To see the views, you simply call up a profile. All views of the published reels are displayed in the Reels tab of the account.
But how does Instagram measure Reels’ views? A view is counted when a reel is played. The duration does not matter. The views are unique. This means that if someone looks at a reel several times, this has no effect on the calls.
Create Instagram Reels and use all options
Instagram has given Reels five options. This means that the format is not quite as extensive as Stories, but it has significantly more options than regular videos for the Instagram feed.
Audio for Reels:
Instagram Reels can be added to the Instagram music library access. You can also upload your own sounds and use them for the short video. For brands and companies it will behave in the same way as stories and there will be no access to the music catalog
Instagram AR effects for reels:
Another parallel to TikTok is the integration of AR effects in Instagram reels. The same AR effects are available as, for example, for stories. The integration is therefore also of interest to AR creators, as reels offer a further possibility of dissemination. The same applies to companies and influencer marketing, since campaigns and collaborations are expanded to include another creative option.
Timer & countdown for individual clips:
This feature is crucial for the transitions of the individual video elements. To create creative videos, different video lengths can be defined and then merged. Here, too, Instagram has already published an update for Reels. The timer can now be set to a maximum of 10 seconds, which enables even more options and more convenient operation.
Arranging short videos:
To ensure a perfect transition from the individual clips, you can all elements can be arranged in a targeted manner. Here, too, the advice from Instagram on an example that we know very well from TikTok: the outfit change, which is used by many creators
Define video speed on Instagram Reels:
You can add another creative element to your Instagram reels via the recording speed. In this way, individual clips can be recorded particularly quickly, or slow-motion effects can be integrated.
Instagram Reels Tutorial
The videos can have a maximum duration of 30 seconds. The length has already doubled shortly after the start of Reels. A reaction to TikTok, because videos of up to 60 seconds are possible here.
Before publishing, you can decide whether the reels will only be published in the Explore area of Instagram or also in the Instagram feed. If we think of IGTV, then it is advisable to publish the short videos in the feed as well in order to get more reach for the short video on Instagram.
Instagram had (and still has) Snapchat right on its screen and for some time now Time of course also TikTok. We know what happens then from Snapchat. Who Made Stories Big? Snapchat. Who copied the feature and made it available to the mainstream? Instagram.
The power of Facebook has made Instagram Stories the social media format. With TikTok we have had a new social network for a few months, which is growing extremely quickly and is particularly popular with the young target group.
With Instagram Stories Reels against TikTok
TikTok is that new Snapchat for Instagram and Facebook.
As you can see, Reels is about combining different short videos, adding music to them and editing them at different video speeds.
With public Instagram accounts, the created content can be displayed in Instagram Explore. As we know it from TikTok, other users can create new content with Reels and use the music from other videos for themselves. This option has also been adopted 1 to 1 by TikTok.
The features are very similar and it is about the mobile production of short videos in TikTok style. Over time, Instagram has expanded its Stories format and many functions that we don’t find on Snapchat. It will be similar with Reels and this will show up after a short time.
Instagram is watching exactly what makes TikTok so attractive
Which are attracting a great deal of attention and the strong growth of TikTok certainly not in the sense of Instagram by Facebook. Once because of user activity and once because of the campaigns from Nike, Samsung, OTTO and Co., which are currently trying out a lot on TikTok.
Of course, Facebook and Instagram in Germany are still in a different league than TikTok. Firstly with the number of users and especially with the sales. But TikTok is causing a sensation and a breath of fresh air in the social media world.
Nevertheless, TikTok is growing strongly in Germany and has over 5.5 million active users.
Instagram Reels has the ideal conditions
Instagram has access to millions of songs, as well as enormous usage and length of stay, and now Reels is directly against TikTok.
Anyone who has published even a single video on TikTok will find many parallels with the Discover short videos. The advantage is that you can find your way around faster.
From the perspective of Instagram, you can certainly understand the step. Personally, I think it’s a shame that Instagram and Facebook are taking over all the successful features. Social media also defines diversity and the delimitation of individual networks. But as already mentioned, Instagram will probably add one or the other feature.
Fight for the “new” creators?
In the young target group and among influencers who are a young target group TikTok has become a serious competitor for Instagram. This is also because there is content on TikTok that cannot be found anywhere else. Or they are created on TikTok and then very often distributed on Instagram.
If influencers soon have the same opportunities on Instagram, the development of Snapchat could repeat itself.
The creative short videos an exciting development, but shows again that it is anything but easy against Instagram and Facebook.
The article was originally published on September 12, 2019 and November 12, 2019, Updated June 23, 2020.
Blogger in batch at Futurebiz, Speaker, Author and senior digital & social media consultant at the agency BRANDPUNKT . Jan Firsching advises brands and companies on the development of digital and social media strategies. To Futurebiz Consulting
Blogger in charge at Futurebiz. Speaker, author and senior digital & social media consultant at the BRANDPUNKT agency. Jan Firsching advises brands and companies on the development and implementation of digital and social media strategies.