Продвижение страницы в Инстаграм: правила, методы, программы
Manuals

Instagram page promotion: rules, methods, programs

Promoting a page on Instagram includes several techniques, which together invariably give a positive result. Of course, you can limit yourself to only free or paid methods, but then the efficiency will be noticeably lower. And, of course, neglecting certain rules, it will be naive to hope for success in promotion.

To be successful, you need to understand the important differences between Instagram and other social networks, the requirements for content and the characteristics of the target audience. In our article, we will tell you how to start promoting on this social network, what paid and free ways to use, as well as what life hacks will help to enhance the effect.

Preparing to promote the page on Instagram

Make sure you have completed the following preparation steps before engaging Instagram users.

  • Carefully study the portrait of your target audience , find out what profiles and communities they are interested in and which bloggers they prefer. This information will allow you to develop targeted ads that are ideal for your target audience. The sooner you can expect to promote your Instagram page at lower costs.

  • Get to know your competitors . You should be aware of who can attract users with similar products or services. Studying the information that fills their profile and social networks will help you understand their features, how they can attract customers, what methods they use for this. It’s also a good idea to monitor how users react to the information they provide to determine your strengths and how you can get rid of the competition.

    Узнайте своих конкурентов
    Get to know your competitors
  • Particular attention should be paid to developing a content plan for publications in your account and write at least a dozen posts . To attract early adopters, eliminate sloppy, boring posts and the same type of layout.

  • Make your profile a business account . Your newly created Instagram profile is “Personal” and will not allow you to perform a number of functions. In particular, there is no way to track the number of your visitors, there is no information on subscribers, namely, their location, gender, age. Statistics are not visible to you either, i.e. how many people have viewed posts, videos, etc. You cannot use targeted advertising for a personal account.

    Other criteria for these two types of accounts are almost the same, so, in one of them you can see the daily statistics of user growth, and the other shows it weekly.

How to triple income with your personal brand on social media

Mikhail Khristosenko

Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.

Михаил Христосенко

Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.

Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.

  • Now I have a big team and millions of launches with me.

  • I work in a comfortable environment and at a convenient time.

  • I choose the clients I work with myself.

  • I see opportunities for income growth and always use them.

And all this thanks to the possibilities of social networks.

Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!

Free ways to promote your page on Instagram

  1. Posting photos and videos

    The main difference between Instagram is the attractive visual design of the profile. This requires a selection of photos, videos and pictures that will catch the user’s eye and encourage him to read the accompanying information. It is known that visual information is retained in memory better than other types.

    Offer your subscribers only good quality unique content. Instagram is distinguished by an abundance of personal and everyday publications. It offers its users stories from the lives of ordinary people and celebrities. The Popsters service will allow you to find out how your subscribers live, what interests and attracts them. With its help, you can familiarize yourself in detail with user profiles and find out what information they are most interested in.

    An account with a stylish design has a better chance of attracting subscribers. You can use the offered filters, however, if you show your imagination, it is not difficult to find others ready-made or order your own individual ones.

  2. Hashtags

    Do not forget to use hashtags to promote your page on Instagram. They help subscribers find the information they are interested in.

    Preferred hashtags form a personal selection for each user, taking into account both his subscriber communities and his own subscriptions. In addition, the user’s OPV (previous interaction experience) is taken into account.

  3. Stories

    According to market research, Stories are the perfect way to sell a product. They are a 15-second video tape that can be watched throughout the day.

    Your customers will be interested in stories not only with the offered product or service, but also with what is hidden behind the finished product: the manufacturing process, backstages, insights, tutorials. Subscribers also always want to look into the personal space of the account owner.

    Stories
    Stories

    Stories formatting rules :

    • Don’t overload your subscribers’ brains with an abundance of textual material.

    • Choose a suitable background for your texts.

    • To switch to other profiles, use the @ links located at the bottom or in the center of the screen.

    • Do not forget to use subtitles if your stories are in video format, as some subscribers prefer to study the information silently.

  4. Highlights

    In 2018, IGTV became available to subscribers and quickly became popular. The format of such a video is already 15-60 minutes, although it is not a full-fledged film, since it is played in vertical mode.

    Analyzing your subscriptions, likes, views, Instagam adds a video to your feed for viewing.

    You can create a separate post for IGTV, but in this case, you can only count on 60 seconds of watching the video. The full video is available only when you go to the desired menu item.

  5. IFS

    Try combining SFS and IFS, asking your clients to publish a post where your account is tagged in exchange for some interesting material. By writing a post on his page, the subscriber mentions your profile, and you provide him with the necessary instructions, fresh information or a checklist.

    This method is good if you offer goods or services for a small information business.

  6. Geolocation

    This method is suitable for those looking for publications that have a geolocation tag. If your post has a supergeo, it will be easier for your target audience to find you.

5 options for paid page promotion

  1. Use targeted ads

    The Instagram service invites you to use the services of official advertising. It makes it easier to attract the right audience. Sponsored posts or stories will help you promote your Instagram page if you choose your future subscribers correctly, focusing on their gender, age, hobbies. Running ads through your Facebook account will allow you to choose enough settings, however, if you are happy with the simple advertising option, you can do it through your Instagram business profile.

    All you need to do is select the “Promote” button, mark the required audience, deadline, budget and select a payment method.

  2. Order ads from bloggers

    Budget-free social media promotion

    Продвижение страницы в Инстаграм: правила, методы, программы
    Продвижение страницы в Инстаграм: правила, методы, программы Duration: 6-8 weeks
    Продвижение страницы в Инстаграм: правила, методы, программы Level: Beginner / Advanced
    Продвижение страницы в Инстаграм: правила, методы, программы Free block: yes

    Bloggers who have an audience close to your product or service topic are your assistants. Order ads in their posts or stories. Mom bloggers are ideal for advertising baby products, travel bloggers are needed to spread information about tours and excursions, contact stylist bloggers to advertise clothes.

    Choose an honest blogger who has earned his audience without markups and has good indicators in publication statistics. You can check it yourself by requesting statistics of its publications for a certain time or statistics of specific posts.

    Ask about the reputation of the selected bloggers from those who have already contacted them with advertising orders. Paid services like Livedune or AdinBlog.ru are also available to you.

    A little trick : after ordering an advertisement from a famous blogger with a good audience, close your profile for a while. Users will want to know what is hiding in your profile, for this they will have to subscribe to an account.

  3. Take part in big blogger marathons

    Contests and marathons run by bloggers will help you quickly gain subscribers and promote your profile. Participate in them, and you are guaranteed an influx of audience. However, there are negative aspects of this event :

    • Not a small price.

    • Unwanted subscribers are not from your target audience.

    • At the end of the competition, many users may unsubscribe from your profile, which will lower their statistics.

    This method is good if you sell cheap and necessary goods: non-premium cosmetics, food, etc.

  4. Don’t forget about contests and sweepstakes in your account

    After gaining at least 500 active subscribers, you can arrange a contest to keep them interested, reward for their activity and promote your page on Instagram.

    There are certain rules that will help attract new audiences including :

    • Never use money or phones as a prize , because they only attract fans of free prizes, not necessary customers. The correct prize is your service or product.

    • Since contests tend to attract large audiences, why not take advantage of this and share information about yourself and your product in the text of the contest .

    • While the contest is running, your account should be filled with the best content . Your photos, posts, videos should be such that after the competition, subscribers do not want to leave.

    • Don’t make the procedure for participation in the competition complicated . Users can easily like, subscribe to an account or leave a small comment. If they have to repost or do other “difficult” actions, many will not even want to participate in such a competition.

    • Find a catchy picture that makes it clear that you are running a competition . The very word “Competition” on the background of the picture will not hurt either.

    When the giveaway is over, try to launch targeted ads right away to attract new customers. This will help you keep your target audience dynamics stable, since the frequency of your posts in the feed may drop after the churn of contestants.

  5. Run a contest on blogger accounts

    Organizing a contest on a blogger’s account is a great idea if your target audience is not large yet. Place the draw on his page, the prize, of course, will be your product. This way your account will gain new subscribers, and the blogger will draw attention to his profile, which will increase the level of activity on his page.

    The blogger’s task is to tell about you and your contest at the beginning of the next post. A contest on a blogger’s page is, of course, preferable to a contest on your own, as it will involve a new audience. Your subscribers will have the opportunity to compete for a prize on your profile, and you will be able to attract new customers from the blogger’s audience.

Programs for promoting the page on Instagram

At the moment, we are seeing the growing popularity of Instagram. A promoted profile will allow you to significantly increase the level of sales, promote your brand, and also have a certain profit from advertising. At your service now there are many programs and services that allow you to automatically promote your profile, thereby attracting new customers and consumers of a product or service.

    1. Instapromo

      A big plus of this program is the provision of three test days, during which you will evaluate its potential and capabilities.

      The main advantages of the program :

      • Convenient settings.

      • Using filters.

      • Statistics.

      • Other services and options (additional charges apply).

      The high cost of this program may put off. It includes 3 modules, costing 800 rubles / month. everyone. Having chosen the version that includes all modules, get ready to pay 2370 rubles / month.

    2. Tooligram

      This program is almost the most popular among Insta users promoting their business. The developers are trying to make it more pleasant to use by removing a number of restrictions and reducing the cost of a monthly subscription.

      Strengths :

      The disadvantages include frequent glitches in the program.

      The starting price of using the program is 290 rubles, which increases depending on the number of functions you choose.

Viral posts, how to get hundreds of reposts in social networks:

  1. Instasoft

    Judging by the feedback from Instagram subscribers, the program is the most pleasant in terms of automated promotion.

    Main advantages :

    • The function of collecting subscribers from VK.

    • Autoposting.

    • Account editor function.

    • Lots of filters.

    • Ability to follow comments and messages in direct.

    • There is a scheduler and an ignore list.

    • Complete statistics coverage.

    • Low cost (compared to similar programs).

    The interface for working with comments should be noted as a weak point. In addition, work in the program is available only from one PC. The subscription will cost you 1100 rubles per month.

Final recommendations for promoting a page on Instagram

Some life hacks to help you promote your page on Instagram.

  • Practice shows that photographs with people’s faces are of great interest.

  • Emotional posts and comments find more resonance among users. However, do not overdo it, everything should be natural.

  • Selfies should take pride of place in your account . In this case, this self-promotion is only good, because often the appearance of the author of a post is of great interest to readers.

  • Your Instagram activity should be maximum . Getting acquainted with other profiles, their subscriptions, commenting on posts and putting likes, you increase the statistics of your activity. This ensures the mutual interest of other users.

  • Analyze what is most successful for accounts . Most often these are such mimicry as animals, cute kids and attractive girls. Matching hashtags will help you find additional followers.

  • Don’t only post sales and advertising posts . Your content should be varied and both useful and entertaining. To get users to be active in your account, offer them something that can be saved and then used: recipes, checklists, interesting videos.

  • Live broadcasts . Live communication always attracts, but do not abuse it, do not need extra water and edifying speeches. Otherwise, unsubscription is provided.

  • Use automated ways to promote your Instagram page very carefully . Use them for those items that fall short of the general statistics.

To be successful, you need patience and a well-chosen strategy. Only famous people get millions of subscribers at a time, the rest have to make some effort for this. The tips and ideas we have suggested, together with your creative solutions, will definitely help promote your account.

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