How to use Instagram to build a genuine personal brand

You certainly have a profile on at least one social network. But how often do you think about how it can help you in your career?

Let’s take the example of Instagram, which can become a modern portfolio especially for those people who work in creative fields. It also builds credibility for those who want to play roles in marketing, social media or even in a technical area. Recruiters are looking for candidates who can “live what I’m talking about” and, why not, who can be further ambassadors of that company. In order to have confidence in yourself, to increase your accounts and commitment, you must first see that you have your own social media strategy.

So how do you build and strengthen an authentic presence that shows you in the best possible light?

  1. Set your goal

Like any other personal branding effort, you must first understand what your goals are. Is it an environment in which to share your work? Or to highlight your experience? Or maybe you build a network? The clearer the message, the easier it will be to profile yourself.

You can be inspired by ideas from other users (influencers, companies, professionals in the same field and even brands that seem to have the same direction as you). Ask yourself these questions and look for the answers: What accounts do you like? Who do you identify with? What do you like about that post or profile? Use them as inspiration to guide you in how you want your profile to look in the long run.

Or, explore the three adjectives you want to define your personal brand and use them as guidelines to determine if what you post in pictures and words is aligned or not. For example, if the three adjectives of your personal brand are fun, positive and professional. In each post you have, you need to make sure that the image and text can be described with one of these three adjectives, if not all three.

Regarding how you should approach Instagram compared to other platforms, the first obvious tip is to keep in mind that it is a visual platform. With that in mind, you’ll want to have a strategy in place to share your experience with photos, video, and short text.

But this gives you even more creative freedom because it’s much more personal and permissive than a LinkedIn profile. It is an opportunity to expose your personality and share your passions, interests, opinions and joys in life

  1. Improve your profile

Before adding any content, you’ll want to set up your profile. And that means writing a clear description that includes:

  • Your full name
  • Where you are active
  • Your function or brief description
  • The company you work for but also the ones you worked for – you can also tag them
  • Links to personal site or other social profiles
  • Any other important information about your experience or brand

This way, when an employer searches for your name on Google, they can easily find your profile. You can also use certain keywords or tags to be found by recruiters looking for a specific profile.

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