How to sell products on Instagram: from registration to the first deal

This article explains:

  1. What can be sold on Instagram, and who will benefit from it
  2. Pros and cons of Instagram sales
  3. Step-by-step instructions for launching sales on Instagram
  4. Best Selling Products in 2021
  5. 5 Instagram Selling Tips
  6. 3 ways to increase sales on Instagram
  7. Instagram Sales Secrets

Since it is fashionable to sell products on Instagram now, almost all posts in the feed are filled with some kind of offers. No, they are not offered head-on, but unobtrusively advertised. And it works! There is no end to buyers. And the most interesting thing is that almost everyone sells / buys on Instagram. It is a sin not to take advantage of such an advantage of the social network.

However, it can take a long time from registering an account to the first sale, and we are not talking about one month. To find your first real customer, you need to promote your Instagram and make it popular. And promotion, as many SMM specialists know, is impossible in a day. But don’t despair! If you do everything right, your account will start selling in six months.

What can be sold on Instagram, and who will benefit from it

Что можно продавать в Инстаграм

What you can sell on Instagram

Instagram is a social network that today is very popular not only for communication, but also for promoting goods and services.

What to sell on Instagram? Anything:

  • products (both new and used);

  • hand-made;

  • art objects;

  • specialist services, etc.

How to triple income with your personal brand on social media

Mikhail Khristosenko

Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.

Михаил Христосенко

Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.

Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.

  • Now I have a big team and millions of launches with me.

  • I work in a comfortable environment and at a convenient time.

  • I choose the clients I work with myself.

  • I see opportunities for income growth and always use them.

And all this thanks to the possibilities of social networks.

Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!

There are simply no restrictions. The main thing is to set a clear goal for yourself, think over everything thoroughly, find the right approach to your audience and launch the developed promotion strategy. It all depends on the product itself: for some categories, beautiful packaging is important, others should focus on a high-quality product description.

Of course, Instagram is a platform where everything depends on your imagination. However, not everyone manages to bring their products to the TOP and attract a new audience.

Personality plays an important role in maintaining a profile. This will make you stand out from the abundance of store pages.

It is worth constantly keeping in mind a portrait of a potential Instagram user. Who is he? Young, creative, ambitious, not ready to stop there, one who is not afraid to try something new. Such actions should be taken by manufacturers and sellers of goods who have chosen this social network as their trading platform. In this article, we will talk about how to properly sell products on Instagram and walk through the whole algorithm step by step.

Pros and cons of Instagram sales

Плюсы и минусы продаж в Инстаграм

Pros and Cons of Instagram Sales

Many people make an Instagram page the only catalog of their products. And this is the right step, as it is great for those products that need to be beautifully presented to a potential buyer.

The main advantages of Instagram as a selling platform are:

  • huge popularity and relevance of the platform itself;

  • billions of users from all over the world;

  • predominance of the age category from 18 to 35 years old;

  • the ability to demonstrate a product or service in all its glory;

  • availability of high-quality tools for promoting targeted advertising;

  • advertising prices are available for most manufacturers and sellers;

  • a huge selection of those who can advertise your product.

But no matter how attractive Instagram is for promoting goods, do not forget that it is primarily a social network, not an online store. The main goal of users is communication. Conducting correspondence, accounting for orders on Instagram has a number of significant drawbacks, and there are no statistics as such.

Among a huge number of people, you have to find the right people for you and constantly motivate them to make purchases. In addition to those listed above, there are a number of significant disadvantages:

  • content requirements are too high;

  • the number of existing business accounts is huge;

  • difficulties with promotion in an algorithmic news feed.

If you are going to use some of the best practices that have been successfully applied in other social networks, then keep in mind that they may not work here at all. To set up successful sales on Instagram, you have to learn everything again.

Step-by-step instructions for launching sales on Instagram

Пошаговая инструкция по запуску продаж в Инстаграм

Step-by-step instructions for starting sales on Instagram

How to start selling a product on Instagram? Here are the basic requirements that will help you get started more successfully.

  1. Install the application and register an account.

  2. Develop a corporate identity for your brand that will distinguish you from your competitors, and think about ways to identify it.

  3. Master the basic methods of promoting your page and product to users.

We are sure that there will be no difficulties with the implementation of the first point, but with the rest it can be a little more difficult.

Step 1. Choosing a product or service for sale.

As mentioned above, you can promote anything on Instagram (of course, with the exception of prohibited things). But if you look at the statistics, you can see which products are most popular with buyers. These include:

  • trendy clothes and shoes;

  • handmade goods;

  • cosmetics;

  • accessories and jewelry;

  • coffee shops and restaurants;

  • food delivery services;

  • services of hairdressers, stylists, makeup artists.

Before deciding on the category of goods that you will sell on Instagram, you should first evaluate from a possible list what is easiest for you to get for sale and what will not be too difficult to sell.

Here are some of the options where you can get products to sell on Instagram:

  • own production;

  • wholesale purchase of goods;

  • buying and resale of used things (second-hand);

  • cooperating with a manufacturer on dropshipping.

Focus on areas where you have expertise first. For example, if you follow fashion trends, try selling clothes. If you are more attracted to technological progress, then start selling modern technical innovations and gadgets. Is needlework your hobby? Create a brand of DIY jewelry.

Step 2. Conducting a competitive analysis.

Проводим конкурентный анализ

Conducting a competitive analysis

We have decided on a niche. Start analyzing your direct competitors. Explore social media, search for hashtags and keywords, and try to identify strengths and weaknesses. This is worth doing in order to present your product on the market in a winning way.

It is worth paying special attention to those pages that will be in the top five in the search results. This is the TOP of the most popular stores. Try to find out their main secret of success and use the same tricks that help them stay on trend.

Triple your customer flow and revenue with 50 Promotion Tools

We at the SMM Academy are confident that you can attract customers and sell them your product or service on any social network. Everyone works, but each one needs its own approach!

Do not think that it is too late and all the cream has been removed from social networks. Their audience continues to grow. New users appear here every day, which means that the number of potential customers for your business is growing. Ditching social media now is like slamming a store door in front of them.

  • Analyze the demand for your product by searching for keywords with hashtags.

  • Study your audience. It’s good if you already have a current customer base and can do ABCXYZ analysis.

  • Collect a preliminary base in social networks through scraping.

To help you, my team and I have compiled a list of TOP-50 useful services.
You can download it for free!

Do not lose sight of what can be called their mistakes and shortcomings. What is the least popular product and why is this happening. What content has the least response from users. Determine if your page has similar issues.

Make an analysis of the target audience of competitors and make the most detailed portrait of your potential buyer.

Record everything that has anything to do with him: what films he prefers, what places he visits, with whom he communicates, how he speaks and what he listens to. This information will help you a lot when designing your profile and developing content.

Step 3. Design the profile.

Оформляем профиль

Styling your profile

The first thing to start with is creating and styling your profile. It should be clear from your account what exactly you are selling. Pay special attention to the profile name (nickname), its description and avatar.

In a word, the identity, which includes the name of the brand, its logo, a unique color palette, general style, original graphics, is of great importance in the design of a commercial profile.

The following rules will help you to correctly identify your own brand on Instagram:

  • The nickname must contain a keyword to make it easier for users to find the product they are interested in.

  • In the “name” field, enter the main direction of the store. For example, “Organic cosmetics”, “Children’s clothing”, etc.

  • An avatar is a clear image that reflects your brand. This can be a company logo, brand attributes and other images that will immediately cause the user to associate with your brand and field of activity.

  • Use a multilink. It will allow you to combine all contact information (phone numbers, addresses, pages in other social networks) so that it looks as harmonious as possible.

  • Profile header must not be empty. Indicate your main advantages, everything that can catch a potential buyer in the first seconds of getting to know the brand.

Avoid boilerplate expressions. Being creative and smart will help you stand out from the competition. Use emoticons and special characters, but remember to use them in moderation. Also showcase your subtle sense of humor.

Step 4. Preparing the content plan.

Готовим контент-план

Preparing a content plan

Writing a clear content plan will help structure the topics of the published posts and form their schedule. Posts can be completely on different topics:

  • useful information;

  • product advertising;

  • behind the scenes of the brand;

  • announcements of contests, discounts and promotions;

  • inspirational and motivating posts;

  • professional humor.

Content should not be completely serious or, on the contrary, only entertaining. It is worth alternating publications. Remember that Instagram is, first of all, a social network, where users come to communicate and inspiration, and only then it is a platform for sale. It is unlikely that active advertising here will have a great response.

To determine the most appropriate time for posting, it is worth examining the statistics of user activity.

As practice shows, the most optimal time is from 18.00 to 20.00.

The number of posts also matters. If you plan to publish one in two weeks, then it is unlikely that you will be able to interest your potential audience and keep it for a long time. It has been found that the optimal number of publications is at least 3-4 per week.

Step 5. Creates content.

How to sell a product and post correctly on Instagram?

Content is what will help you express the entire philosophy of the brand and convey the main message to users. A well-made and thoughtful photo can already be considered half the battle. You can either personally engage in the creation of photo content, or hire a professional for this. Low-quality photos can ruin your whole idea.

The so-called live photos – product images in action – find a greater response. Take bright photos, but don’t overload with small details. Do not forget about the corporate identity of the brand. It is better to keep the entire profile in the same style.

Step 6. We are engaged in product promotion.

Занимаемся продвижением товара

We are promoting the product

After you have created a profile and uploaded high-quality content to it, proceed to the next step – promote your page, as without these actions the thousandth will hardly know about it audience and you will have big orders. There are many ways to do this.

Explore how geotags and hashtags work. Your target audience can easily find you using them.

Advertising from bloggers is considered one of the best promotion methods. Find a few of the most popular ones with a target audience similar to yours and establish mutually beneficial partnerships. Plus, targeted ads can help you.

Automation of this process with the help of special services will save you from unnecessary routine actions that take time. All you have to do is analyze the growing activity of your profile audience.

Step 7. Engage subscribers.

The more active users are on your page, the more noticeable it will be for Instagram algorithms, which means that it will be promoted to the TOP.

Contests and sweepstakes can be used to increase engagement. They can be organized either independently or as part of a Giveaway.

Conduct polls among your subscribers, find out what they would be most interested in. This will not only allow you to increase your engagement rates, but also bring you closer to your audience.

Step 8. We attract new clients.

Привлекаем новых клиентов

Attracting new customers

There are many services that can help you attract more new users to your page. This is accomplished by implementing features such as:

  • massliking;

  • mass following;

  • commenting user pages;

  • imitation of live communication;

  • sending messages to direct.

With their help, you can easily configure the user groups that the service will process.

Also detailed statistics on the account and identification of the most effective customer acquisition mechanism will facilitate the promotion process.

Best Selling Products in 2021

In this section, we suggest that you familiarize yourself with the TOP best-selling products on Instagram. Of course, all the niches and varieties of products that are sold on Instagram simply cannot be listed. But we hope that our selection will help you find inspiration and choose the one that will harmoniously fit into the overall concept of your brand.

  • Soy candles

    Михаил Христосенко0

    Soy candles

    Previously, candles were perceived solely as a piece of furniture that was rarely used, but only gathered dust on the shelf. Now they are more widely used: this is a table decoration during a romantic dinner or a family celebration, and a mandatory attribute for meditation, etc. Not ordinary paraffin candles are used, but natural ones made of beeswax or soy wax.

    Candles made from soybean oil are very popular. They do not smoke and do not emit carcinogens, which means they are environmentally friendly and completely safe. In your Instagram feed, they will look great in the photo, of course, if you take care of the quality of the published images.

  • Pet Clothes

    As you know, if a pet appears in the house, then the attention of all family members is given to him. Animals are perceived as children. The owners try to pamper their pets: they buy comfortable bowls for food, tasty treats, dress them (especially dogs), etc. Clothes for them are in demand all year round. In the summer it should be stylish and beautiful, and in the winter it should also be warm. Even famous fashion houses began to produce collections of clothes for dogs.

    The main thing is that your product is creative and stylish. And photos of your favorite clients in outfits will attract much more subscribers and collect more likes.

  • Face Serums

    Михаил Христосенко1

    Face Serums

    At all times, women of any age do not stop paying attention to their appearance, so skin care products are very popular. If you have a cosmetic brand, then diversify its assortment with different face serums. Emphasize natural composition and ethics. Video reviews and application tips will grab the attention of customers and remove repetitive questions, and feedback from real customers will drive more orders.

  • Board Games

    People play board games regardless of gender and age. In children, they help develop memory, and for adults they will make a family or friendly evening even more fun and interesting. In addition, even in many cafes, it began to be offered as an additional free service for guests. The 2020 pandemic, which has forced everyone to restrict movement and minimize meeting with friends, has sparked a new wave of interest in board games. You can sell not only games from popular manufacturers, but also try to invent something original.

  • Homewear

    Михаил Христосенко2


    Again, last year’s quarantine made us pay close attention to how we look at home. Most women always try to be spectacular, but home clothes are not always given due attention. As a rule, at home we wear something that is already out of fashion or is not used in everyday life.

    Simple styles of dresses, pajamas, robes and underwear without fancy details and prints are the most popular, as they are easy to combine with the things already in the wardrobe. And such clothes look more noble.

  • Food waste disposer

    A disposer is a device with which you can effortlessly grind and dispose of waste residues from food and products through the sewer system. It is installed under the sink in place of the siphon. Now, when the topic of ecology is gaining an ever larger scale, this invention is in great demand. The main advantages of the shredder are the reduction of the amount of garbage, the cleanliness in the kitchen, the absence of a clogged siphon and unpleasant odors. The disposer can be easily installed in a new apartment and in houses built in the last century.

    Upload more video reviews on different models of shredders, compare their characteristics, give recommendations for installation and, of course, leave reviews of real buyers.

  • Merch

    Михаил Христосенко3


    With clothing and accessories, people often try to stand out and express their views or preferences. Merch will help to draw attention to any issue, project, group or publication, etc. Nowadays designers often release their own limited collections of clothing and accessories.

  • Shoppers

    Shoppers are gaining particular popularity in the wake of the overall greening of society. Now that more and more people have begun to think about environmental protection, preference is given not to plastic bags, but to bags made of safe materials. The shopper can be sewn or knitted, decorating it with embroidery or bright applique.

  • Healthy sweets

    Михаил Христосенко4

    Healthy sweets

    The topic of healthy foods and good nutrition has probably never been as popular as it is now. There are those who dared to go on a diet, but still cannot give up sweets. This is where the increased demand for products such as fruit and nut bars, granola, sugar-free sweets, and baked goods without butter and white flour appears. In addition, many parents are confused about finding the healthiest and safest foods for their children.

  • Pins

    Pins, that is, badges, do not lose their popularity for a long time. Here, the flight of imagination certainly cannot be limited by any framework. You can experiment with both shapes and sizes and pin prints.

5 Instagram Selling Tips

  1. Indicate the price of the product

    Михаил Христосенко5

    5 tips for selling on Instagram

    Not so long ago, many sellers were convinced that if you do not specify the price, you can attract more buyers to direct communication in Direct. But then we found out that the lack of such information is often perceived negatively by a potential client and rarely leads to a sale.

  2. Respond as quickly as possible

    The speed of answering customer questions directly affects the number of sales. Accordingly, the delay can provoke the departure of a potential buyer to a competitor. Nobody forces you to be in touch around the clock and answer even at night. But within the business hours of your store, do not delay answering and do it as informatively as possible.

  3. Check all details before shipment

    Sales on Instagram are carried out via Direct. Be courteous and considerate when dealing with a customer. Provide him with all kinds of assistance in choosing and making a purchase. Do not forget about the possibility during direct communication to make additional sales by offering accessories or related products. Talk about ongoing or upcoming promotions.

    Specify order details:

    The most important thing here will be that the client’s expectations are fully met.

  4. Submit testimonials from real customers

    By posting testimonials, you build customer confidence in your brand. On an ongoing basis, follow the mentions of your brand in various sources, repost reviews on your page. This is an excellent confirmation of the high quality of the product and increases customer loyalty.

    Encourage buyers to leave reviews. Contests are a great help here.

  5. Arrange promotions and offer discounts

    A great motivation for customers to make a purchase is often a discount or promotion. They can be personal or large-scale.

    The term of the promotion should definitely be limited, otherwise customers will not perceive it as additional motivation. 2-3 days are considered optimal.

3 ways to increase sales on Instagram

  1. Cooperation with bloggers

    Михаил Христосенко6

    3 ways to increase sales on Instagram

    Cooperation with famous bloggers can be based either on purchasing advertisements for your product or service from them, or on a barter basis.

  2. Tell customers about the value of the product

    Use the so-called lead magnet – give customers some value in your product. It should be free.

    For example, if you are a guru in terms of financial literacy, then offer a free guide on the formation and maintenance of a family budget. This not only demonstrates your expertise, but also increases brand loyalty.

  3. Customize your sales funnel

    Think over and write a sales funnel:

    • warming up the target audience with free value;

    • direct sale of the main product;

    • upsell (after a few days, you can offer the customer to purchase an additional product or service at a lower price).

    Here we have given as an example the simplest formula just so that you understand how to think in the process of creating your own sales funnel.

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Instagram Sales Secrets

In this section, we will reveal some secrets that will teach you how to sell goods on Instagram and constantly promote your account. Here are the most effective ones:

  • Show the behind-the-scenes life of your brand to buyers . This tends to raise the level of trust and increase loyalty. Tell us about how it all began, who stood at the origins and where you have come now. Stories are best for this.

  • Comment on posts your target audience is paying attention to . This will draw attention to your profile, which means it will increase your sales.

  • Place links to pages of your accounts on other social networks . Moreover, it is worth doing if you have already gained popularity there.

  • Add some humor to your posts . Too formal tone is not interesting to users. Comic memes fit well into the feed, if, of course, it matches the direction of your page.

  • Always be proactive with your followers . Comments left unanswered will not add credibility to you.

  • Be polite to your customers . While this is obvious, experience has shown that some companies often overlook this.

Михаил Христосенко9

Instagram Sales Secrets

Instagram is an excellent platform not only for communication, but also for the sale of goods and services. Here, no one limits you in the manifestation of a non-standard approach, in the flight of imagination and creativity. There is simply no specific recipe that will work for all stores. It’s important to evaluate how well your methods resonate with buyers. It may not be the easiest, but certainly an interesting lesson for you.

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