Продвижения товара в Инстаграм через блогеров
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How to Promote a Product on Instagram: An Overview of Working Methods

There are different ways to promote a product on Instagram, but there is no one that would be enough without using the rest. In addition, it is worth remembering that the key to successful promotion is a properly configured profile that will be attractive to the target audience and will be able to show all the advantages of the product being promoted.

Also, before promoting through Instagram, it is worth analyzing how the product corresponds to the features of this social network. If your product cannot be presented beautifully through a photo, then it is probably worth considering other promotion options.

In our article we will tell you which methods of promotion are the most popular on Instagram.

Choosing a supplier and product for promotion on Instagram

So, if you decide to promote your product on Instagram, then the first thing to do is to decide on the product. An important condition here is the availability of demand for the selected product.

  1. Product selection

    So, what are the characteristics of choosing a product in order to successfully promote it on Instagram and make good profits:

    • This should be something compact enough . Imagine selling grand pianos? In addition to the fact that they need to be stored somewhere, you will also have to hire movers, rent a car for transportation – and this is all the money.

    • Consider the margin , it should be high enough.

    • Product price level . The best option is the middle price category. At the initial stage, there is no point in trading something very cheap, you will have to wait a very long time for a normal profit. It is more profitable to sell fewer units, but more expensive ones.

    • It would be nice to settle in a market with low competition. For example, it makes no sense to start promotion with the sale of smartphones or laptops. Stores are overflowing with them, and competitors are firmly on their feet. Imagine what it will cost you to entice customers to yourself?

  2. Select a supplier

    To successfully promote a product on Instagram, it is equally important to choose the right supplier. Here’s what to consider :

    • From which country the goods are delivered . One of the leaders today is China, which produces absolutely everything in huge volumes. But deliveries from there are expensive and have to wait a long time. There are fewer such problems with Russian suppliers, however, here, the assortment is weaker (which, moreover, will not surprise a mass buyer).

    • Payment options . It is best to deal with those who do not require prepayment or send orders to customers directly from their warehouses.

    • Convenient delivery . How quickly it is carried out, and in what ways. Is there a delivery to your locality, if it is a small remote location.

Account settings for product promotion on Instagram

Here’s what to look out for when creating a commercial account :

  • Pick a product that looks good and take high-quality photos.

  • Make sure the page is styled correctly.

  • Find something to captivate users, prepare different headings on exciting topics.

Show the finished account to your friends, let them evaluate from the outside, whether everything is in order.

Настройки аккаунта для продвижения товара в Инстаграме
Account settings for promoting a product on Instagram

Today, in order to independently promote a product on Instagram , it’s not enough just to take a picture of it and post pictures in your profile. It is still necessary to carefully think over the design, develop a strategy for further actions. So important :

  • General design.

  • Content content.

  • Strategic promotion plan.

  • Connect automation.

  • Delegate tasks.

How to triple income with your personal brand on social media

Mikhail Khristosenko

Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.

Михаил Христосенко

Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.

Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.

  • Now I have a big team and millions of launches with me.

  • I work in a comfortable environment and at a convenient time.

  • I choose the clients I work with myself.

  • I see opportunities for income growth and always use them.

And all this thanks to the possibilities of social networks.

Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!

General layout :

  • Eye-catching avatar.

  • Laconic slogan. It’s good if your topic is clear from it.

  • Profile description, including: personal information, USP, a short call to action and contact information.

  • Right in the profile – a link (active) to a site or other resource.

  • Everything needs to be thought out for the needs of a specific target audience.

Content content: cool photos, useful information, interesting headings (reviews, expert advice, etc.), active events such as contests, sweepstakes. Frequency of publications – 1-2-3 per day (no longer needed).

Content types :

  • photos, pictures, videos;

  • text publications;

  • carousel (series of snapshots);

  • stories, live broadcasts.

Clients and money from social networks:

Strategic Plan :

  • setting goals, conducting analytics, launching advertising campaigns, searching for new formats, expanding the audience, creating content;

  • connect automation;

  • using the Leongram service to attract new subscribers;

  • task delegation.

If for some reason you cannot promote your product on Instagram on your own, entrust it to a specialist working in this particular network.

A modern user is spoiled by an abundance of offers and will buy only if he trusts you very much, or you were able to hook him with content. Therefore, along with the product, it is imperative to promote both a brand and yourself. It is not known from whom they are very reluctant to buy. People want to feel trust, to be able to communicate, to ask something.

Basic methods of product promotion on Instagram

  1. Via hashtags

    Hashtags are an integral part of modern Instagram. It is on them that users most often search for what they need.

    This is probably the most convenient search tool. Therefore, put down hashtags that are relevant to the topic literally under every picture or photo. A hashtag is essentially a description of what is in the image.

    You can also promote your product on Instagram using geotags. For example, indicate in them the coordinates of an offline store (if you have one).

  2. Mutual Advertising

    You can negotiate cooperation with other business account owners (of course, we are not talking about direct competitors) and thus also perfectly promote your product on Instagram.

    The interaction consists in the fact that you both like each other’s posts, leave comments, do reposts, plus you place an advertising post of another businessman on your page (and he posts yours with him).

    Hint : Look for a business for mutual advertising that is similar in topic to yours. For example, if you sell clothes, then an account that sells accessories and jewelry is suitable for you.

    Here’s how to choose profiles for mutual PR :

    • Manually . View hashtags, geotags, search by key phrases. Pick 10-20 accounts with a number of subscribers close to yours and contact the administrators directly with an offer of cooperation.

    • Through pages of social networks (Vkontakte, Facebook, Odnoklassniki). There are a lot of groups there whose activities are just to help the owners of Instagram accounts find partners for mutual PR.

    • Place a post (on your Instagram) with hashtags like #SFS, # mutual PR, etc. . Those wishing to collaborate will find you there.

  3. Conducting sweepstakes and promotions

    You can independently promote a product on Instagram through sweepstakes and promotions. One of the options is as follows: post a post that the participants must duplicate in their account, having previously commented. On the appointed day, connecting a special generator program, choose a winner, or several (make sure they have met the conditions for participation).

    The prize can be a discount on the purchase of goods, or small gifts from your assortment. At the same time, the costs are low, but the subscribers and attention to the product will increase.

    Tip : ask prize winners to write good product reviews and show them on their pages.

  4. Launch Targeting

    Targeting makes ads more effective, it quickly increases brand awareness, attracts targeted traffic, and improves conversion rates. You can use different ad formats :

    • Product photos.

    • A short video (no more than a minute).

    • Carousel (a selection of photos of several similar products, or one, but from different angles).

    • A set of 5-10 slides showing all the “delights” of the product.

    • Content adapted for mobile devices.

    Запуск таргетинга
    Start Targeting

    Targeting helps promote a product on Instagram due to the presence of a wide range of settings that allow, for example, to set the region for displaying ads, highlight potential customers by profession, demographic characteristics, etc.

  5. Live broadcasting

    Another fairly effective promotion tool. Participation in broadcasts makes subscribers closer to the product, builds trust. In addition, you can give useful information about products right on the air.

    Many people hesitate to make a purchase via the Internet, relying only on photos of products. And on the air, you can explain everything in detail, teach how to use the product.

    In addition, listeners can ask questions of interest right here and quickly get answers to them.

  6. Using Mass Following and Mass Liking

    These tools are also quite actively used by the owners of Instagram accounts in order to promote their products.

    The essence of massliking is that special bots like other users’ photos on Instagram on behalf of your page.

    Mass following is something similar, only here bots don’t like, but subscribe to other people’s pages.

    These actions can be performed manually, without the use of robots, but it will take too much time. It is better to contact the sites (among them there are both paid and free) that provide this service.

    Why is massliking and massfollowing useful? Owners of profiles on which robots have shown activity (in the form of likes or subscriptions) may, out of curiosity, visit your page, and many, after browsing the store, will want to subscribe.

    Important point : there are restrictions on the number of likes, comments or subscriptions in the system, and if they are exceeded, your profile may be in the block for two or three days.

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5 steps to promote a product on Instagram through bloggers

You can also promote your product on Instagram by placing your advertisements on the pages of popular bloggers or in groups that suit you by topic. It is safe, effective, but not cheap. If a blogger is subscribed to by several tens of thousands of users, then advertising will cost him 3-5 thousand rubles. But mega-popular stars will ask for much more, it can be an amount of 500 thousand rubles. It is good, of course, if among them you have friends with whom you can negotiate barter, or even free help.

Another option (if your budget doesn’t allow you to reach out to bloggers) is to advertise in a suitable community. This will take 1-3 thousand rubles. But be careful here, because a lot of communities were created in a hurry, they have a lot of photos (often somehow signed) and a fairly large number of subscribers, collected, however, through mass following. That is, coverage and engagement in such groups will be very weak, and advertising from them will give you nothing. Therefore, you need to choose very carefully.

Продвижения товара в Инстаграм через блогеров
Promote your product on Instagram through bloggers

Follow 5 consecutive steps to promote your product on Instagram through blogs :

  1. Find the right topic.

    Advertising with very famous personalities is an expensive pleasure that only large companies can afford. Therefore, look for blogs that are not the most famous, but overlap with your topic. For example, advertising for baby toys would be appropriate on blogs for new moms, and cosmetics would be appropriate on a beauty blog. Sometimes advertising in related segments also gives a good effect. Or you can personally contact a young mother who runs a blog with a request to advertise your products for children.

  2. Select an account.

    This is done directly on Instagram through the search bar, where you need to enter the theme of your store, that is, “sports”, “beauty”, “pet products”, etc. Also search by tags, by account names. List some blogs or groups that work for you.

  3. Take a close look at each blog on the list.

    How many people are subscribed to the page, how many likes and comments under the photo. This, by the way, is the most important thing. If the audience is active here, then it makes sense for you to promote your product through the selected Instagram account. Again, check the comments to make sure most of them are not spam.

    How many comments are optimal? For a blog with several tens of thousands of subscribers, a good indicator is 10-20 comments (not spam) under most of the photos. If the subscribers are from a hundred thousand and more, then there should be 30-60 comments and even more. It’s cool when posts have discussions of 100, 200 comments, but this is rare.

  4. Contact a blogger with a proposal for cooperation.

    The profile header usually contains contact information. Find out the terms of placement, prices. For example, it may be like this: your ad within three hours will be the very first on the blog (in the top), and will stay in the feed for a day. It costs 5,000 rubles. (Briefly, you can put it like this: “5 thousand rubles, 3 hours in the top, 24 hours in the feed”).

  5. Prepare a photo and text for it for advertising.

    If, in order to promote your product through an Instagram blogger, you prepare the material yourself, then do not just present the product, but share interesting ideas, usefulness, invite to participate in the competition. If a blogger comes up with a post, be sure to preview it first. This should be just a post about you, and not just a few words at the beginning of a story on a completely different topic. At the end, be sure to place a link to your page and a call to subscribe.

    Even one such publication can attract not hundreds, but even thousands of new subscribers to you. This is an effective way to promote your product on Instagram, so don’t be sorry to spend a little on such ads every month. How much is up to you. Someone has five thousand, and someone has a hundred.

The main thing to always keep in mind is that you are doing all this for the sake of attracting the reader’s interest. Therefore, you do not need to pop your ads into any blogs indiscriminately. Offer people a quality product, add interesting text and post on a site that is appropriate for the topic. And then your efforts will certainly bring the expected result.

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