How to increase sales with Instagram? To begin with, realize that this is one of the most popular platforms in the world with the most loyal audience in relation to the products of brands and startups. Instagram and third-party developers provide many tools for fine-tuning a business account.
To increase sales, you must, firstly, “comb” your page, secondly, offer trendy or unique products and services, and thirdly, use the tips given in our material.
Products and services in demand on Instagram
Today Instagram has become one of the main platforms for promoting goods and services. The popularity of the social network is not decreasing, people spend a lot of time in it every day, having fun, learning something new, planning shopping.
Subscribers are accustomed to the fact that here you can find goods for every taste and wallet: clothes, shoes, accessories, information products, excursions, even medical services. Each proposal should be drawn up in accordance with its specifics. In some segment, you need to rely on a beautiful presentation (professional photography and video filming), in another, competently designed text and an interesting description of the service will be a priority.
Currently the most popular on Instagram :
cosmetics, especially from the eco category;
stylish trendy clothes and shoes;
products from the category “handmade”;
shopping and entertainment center offers;
accounts of trendy cafes and restaurants;
food delivery services;
medical and paramedical services (cosmetology, dentistry, etc.).
This does not mean that products and services that are not included in the list are difficult to promote on Instagram. Any business can be successfully promoted on this site, the main thing is to know effective tools and skillfully use them.
What else is worth paying attention to if you want to develop your business on Instagram .
Today, the services of a wide variety of specialists are very popular: teachers, stylists, doctors, translators, all kinds of coaches, psychologists, guides. It is very important to correctly present yourself as a professional, to form interest in your services, to promote your personal brand. In this case, the person who subscribed to your account, with a high degree of probability, will contact you, if necessary, instead of looking for someone else on the Internet.
Instagram has no restrictions on the spheres of activity that can be advertised . If you are doing something that might be interesting and useful to others, try promoting your services on this network. With the right approach, you can gradually attract an audience, thanks to which the business can be monetized.
Today you can earn money by taking orders for writing tests, term papers, theses, etc. . An excellent reputation and competent promotion are very important in this business.
Not only new things are in demand. You can receive income from the sale of second-hand goods. Try to create a second-hand store, this is quite a popular destination, and not only clothes and shoes sell well.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
Now I have a big team and millions of launches with me.
I work in a comfortable environment and at a convenient time.
I choose the clients I work with myself.
I see opportunities for income growth and always use them.
And all this thanks to the possibilities of social networks.
Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.
My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!
You can go on almost indefinitely. Today people are satiated with an abundance of goods and services, everyone wants something new. Therefore, entrepreneurs always have a chance to make money. The main thing is to find what customers like and organize a competent promotion of your idea.
5 Tips to Increase Sales with Instagram
How to increase sales with Instagram? Try our advice.
Tip 1: Place attention-grabbing pictures
Instagram is a network where the priority is given to visual content, although now the text content of publications is also of great importance. When creating a post, you need to pay special attention to the image. It is important to adhere to a few rules while doing this.
You won’t surprise anyone with stock photos, today users value unique content.
If you sell any goods, serve them in their best possible way, take professional pictures in a studio with quality light. Or learn to use the technique yourself and make beautiful compositions. If you offer your services, think of how you can successfully play out the text information with the help of a picture (it can be your photo in some way).
Pay attention to detail, it matters a lot when creating visual content.
Images should not be boring and bland, add gloss, spice.
Tip 2: Manage your finances well
In promoting your own Instagram account, it is important to correctly prioritize: marketing should spend less money than sales.
Tip 3: Talk about the benefits of a healthy lifestyle
Today, healthy lifestyle has become a trend, people tend to eat quality food, play sports, use natural cosmetics, sort garbage, etc. Instagram is very dependent on trends, so it makes sense to build your business on the sale of goods and services popular among subscribers. Or adjust your product to modern trends (for example, remove harmful components and focus on this in your posts).
Tip 4: Create sets of several products in a line, make special offers
Even if you sell your products individually, you can create thematic, holiday or promotional sets that allow customers to quickly get acquainted with the assortment. For example, if you sell cosmetics, make a set of eye cream and mascara.
If you are a photographer, invite your customers to take advantage of a special discounted offer. This can be a photo session with makeup as a gift. These promotions give subscribers the opportunity to try different items from the list of services or the list of goods and understand what they like the most.
Tip 5: Keep track of your competitors
Looking at how competitors are promoting their account, you can learn a lot of new and useful things. Use this information in your business.
Increase Instagram sales with promotions and contests
To understand how to increase sales with Instagram, you first need to know the methods by which you can get followers to buy your product here and now. Let’s take a look at the main ones.
Promotions are quite effective to this day. The main thing in them is a clear time frame and the creation of a feeling of product scarcity. People, being afraid of missing out on a lucrative offer, make a purchase decision faster, whereas in a normal situation they take a break to think, as a result of which they can completely abandon the purchase.
In addition, it is important to explain to subscribers what their benefits are, focusing on how much money or time they can save.
Discounts and specials are often the driving force behind impulse purchases. According to statistics, 88% of them are due to sales.
Instagram is no exception, the usual market rules apply here: discounts and promotions are the engine of trade. For a sale to be successful, you need to understand what subscribers really need, which product is able to interest them, and which will not be in demand, despite a good discount. Announce the sale as follows :
post to stories;
separate folder in highlights;
link in bio.
Seasonal and Themed Collections
A huge number of people buy gifts at the very last moment: they either do not have time to search, or it takes so long that in the end it does not lead to anything. Such subscribers will come in handy with ready-made offers from the category “no need to think for a long time – take it and buy it.
As a rule, these are some kind of universal goods or services that will not cause bewilderment or resentment among the recipient of the presentation. When time is running out, a person goes to a place familiar to him or to a trusted seller and buys a gift there.
Therefore, it is necessary from time to time, especially on the eve of the holidays, to make selections of interesting products and demonstrate gift sets – this way the information will have time to settle in the minds of subscribers, and at the right time they will turn to you.
Contests and Sweepstakes
Prize Draws is a great way not only to increase the loyalty of existing subscribers, but also to attract new ones. Few can resist getting involved when all they need to do to receive a gift is like, comment, and repost. Labor costs are minimal, and the possible bonus is quite good.
As a result, user activity in the account increases, coverage increases, new users come. To determine the effectiveness of the competition, you can familiarize yourself with the built-in Instagram statistics.
In order for a large number of people to know about a contest or sweepstakes, ask your subscribers to repost with your profile and bet a decent gift.
Of course, the rules for holding an event and choosing a winner must be clear and transparent, and its results must be publicly announced.
Nice bonuses for the order
You can please your customers with free shipping or unusual packaging of goods. It can be a great marketing tool and increase customer loyalty. There are no people who are not able to appreciate such bonuses from the company. Gift wrapping frees up the personal time of the buyer, and free shipping provides an opportunity to save money.
In addition, you can add some little thing to the order, which will be a pleasant surprise for customers, but will not require large investments from the company. It can be a small gift chocolate or a sample of products.
If you are thinking about how to increase sales with Instagram, first learn what techniques you can use to attract an audience to your account and then keep it.
It is important to constantly warm up your subscribers, demonstrate to them the importance, uniqueness, value of your product or service. People need to understand that if necessary, they will turn to you. And of course, they shouldn’t have any thoughts about unsubscribing.
Social Media Promotion Course
8 Ways to Boost Sales with Instagram
Create interesting story content
Today, Stories are a great tool for increasing reach. Thanks to them, you can constantly stay in sight of your subscribers. However, it is important to post what is really interesting to people, otherwise no one will watch it.
Respond to comments
When subscribers receive replies to their comments, they feel that their opinion is important, they are listened to, there is some kind of personal involvement in the process. If the author of the page enters into a dialogue with people, the account becomes alive and warm.
Of course, the more subscribers, the less opportunity to respond to everyone, but you need to strive to give feedback to your audience. For example, you can hire an assistant to do this.
Stimulate subscribers’ activity
In promotion, the most important thing is user activity. It is thanks to the fact that people like, write comments and respond to stories that reach increases.
Subscriber Conviction Plan 2.0:
If there are few subscribers yet, try to find users who may be interested in mutual promotion. Their likes and comments (the latter are especially important) will help improve the ranking of your posts.
But you should not use the services of spam groups in order to avoid blocking your account by the Instagram administration.
Don’t forget the hashtags
Hashtags can help get a post to the top and allow people who don’t follow you to see your posts. Instagram makes it possible to put up to 30 hashtags, but it is better not to abuse them. Use them wisely. Use relevant medium and low frequency hashtags – this way you have a better chance that the post will be seen by many. It is useful to come up with your own unique hashtags by which you can recognize your posts.
And don’t forget that using hashtags that do not correspond to the content of the post, or spamming from them can lead to a decrease in the rating of your account.
Interact with influencers
Influencer marketing has become very popular today due to its effectiveness. Interaction with influencers can very well promote your account and generate sales growth. However, it is important to choose people who can really influence Instagram users.
A person must have a significant impact on the audience in their segment.
You should overlap with him in terms of activity or philosophy of life.
People who are also your target audience should follow it.
If it is permissible in your field of activity and suits your image, you can actively use emoticons. Many users like this: drawn smiles, hearts, hugs evoke pleasant emotions in them. Interestingly, roughly 50% of all Instagram posts contain emojis!
If you have a serious business, you should not abuse emoticons, but there is no point in giving them up either. Still, these funny pictures add liveliness to publications. Just use them sparingly and to the point.
Targeted advertising on Instagram is one of the most effective tools aimed at increasing reach and attracting target audience. Thanks to targeted influence, you can show ads only to those who are interested in it.
Chat with users in Direct
If you respond to your subscriber’s Stories or respond to his reaction to your Stories, the person will be very pleased.
In addition, you can thank the most active subscribers for their likes and comments. Correspondence in Direct demonstrates your involvement in maintaining your account, interest in subscribers, shows them how valuable they are, and their opinion is important. Chatting on Direct Instagram helps to increase user loyalty and reach.
Despite the huge number of Instagram accounts and crazy competition, today everyone has a chance to build their business on this platform.
Of course, you will have to thoroughly master all the information about promotion, experiment with tools and get a bunch of bumps in the process of gaining new experience. However, if you are a motivated person, ready to work and understands the needs of the target audience, you will succeed.