The answer to the question of how to find the target audience on Instagram is of great importance, because the number of subscribers in itself has little effect on account traffic and, moreover, on conversion. Only by attracting those who are interested in your product, you can count on good activity and sales.
However, it is not enough just to define your target audience, you need to attract it to your profile. In our article we will tell you how and where to look for potential customers, in what ways you can improve their activity, as well as provide a list of services that will help solve these problems.
The importance of targeting Instagram audience
Target audience on Instagram can be called a group of people belonging to a certain type and making a purchase of a particular product or service.
Not content or useful information, customers are the key figure in any business. Knowledge about them is of great value.
Two completely different people may be interested in the same product or service. How to identify and find your target audience on Instagram? First, you need to highlight the categories of people and understand what unites them.
With customer knowledge, it’s easy for you :
convert an interested client to a permanent one;
develop a strategy for working with a client (analysis of communication channels, creating a suitable advertising layout);
identify their pain and suggest options that can help them;
lead to the best deal.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
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Entrepreneurs often have a vague idea of who their target audience is. All they can tell about their customers is to point out a couple of their pains and determine gender, age, habitat and financial situation.
This can waste your budget on ads that are shown to the wrong people.
It is very important to “draw” the client’s avatar – this is his psychological portrait. To do this, it is necessary to analyze the target customers, divided into segments, and find out all their features.
Dividing the target audience into groups (segments) will create the most successful options for interaction with each of them. This includes offers, posts that lead to a sale, unique selling proposition, advertising, use of mutual PR with similar accounts.
In order for a business to be competitive, at least three segments must be distinguished.
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We at the SMM Academy are confident that you can attract customers and sell them your product or service on any social network. Everyone works, but each one needs its own approach!
Do not think that it is too late and all the cream has been removed from social networks. Their audience continues to grow. New users appear here every day, which means that the number of potential customers for your business is growing. Ditching social media now is like slamming a store door in front of them.
Analyze the demand for your product by searching for keywords with hashtags.
Study your audience. It’s good if you already have a current customer base and can do ABCXYZ analysis.
Collect a preliminary base in social networks through scraping.
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8 Ways To Find Your Target Audience On Instagram
Data about customers and what may interest them in social networks is confidential information that does not lie on the surface. Therefore, the question of how to find the target audience on Instagram among hundreds of thousands of people worries many entrepreneurs every day.
In order to find a buyer, you have to make tremendous efforts. However, there are a few tricks that can help you find potential buyers by knowing the key characteristics of your target customer.
To get information about the location of existing subscribers, you need to use Instagram Statistics. Click on the “Audience” category and you can see several important characteristics of those who follow you. You will recognize them :
time of active use of the social network.
This information will help you create the most effective marketing strategy and correctly launch your advertising. However, do not forget that the most important knowledge about the client is his personal preferences and interests. Unfortunately, Instagram stats can’t solve this problem.
For all types of location business, it will be a huge advantage for people to use geotags when writing their posts. Analysis of geolocation tags will help you select target audience segments that will be convenient to buy your product, as well as find other users who can be interested in your offer.
Where would your potential customers hypothetically live? By exploring these places, you can make headway in finding targeted customers.
For example, posts with geotags pointing to a children’s development center will be posted by young parents, and partygoers will mark restaurants and nightclubs. educational and government agencies to find suitable users based on the intended lifestyle of those people.
What interests your target audience? The answer to this question will yield positive results in the process of finding new subscribers. For example, you have an online children’s clothing store. This means your target customers are your parents. You can look for them in publics that write about children and everything that is connected with them.
The same is true with other categories of goods and services. You just need to understand what is interesting to your potential buyer and follow this trail.
Most Instagram users spend their time on social media to get inspired and have fun, so a short summary of your product isn’t enough – it should evoke emotion.
Along with the description of the product or service, give the potential buyer information that is useful to him. For example, if you sell travel backpacks, it will be interesting if you write travel posts. By doing such posts, you create passive traffic that can come from hashtags.
Use of hashtags
Perhaps the easiest way to find your target audience on Instagram is to use hashtags correctly. To do this, write down the words that are key for your field. For example, young mothers use the hashtag # us1month. It is likely that they may be interested in an online store of children’s clothing or baby products.
The male half of users, as a rule, can be found by relevant interests, such as hunting, football, sports, and so on. In this case, it will be useful to use the search for suitable hashtags: # football, # basketball, # fishing and others.
You can follow those who are active in posts with hashtags that suit you, attracting the attention of your target audience. It is also a good way to analyze the performance of your competitors.
How to find your target audience on Instagram using your competitors’ profiles? Remember, their followers are your potential customers too. Analyze accounts with a topic close to you to find out 2 points:
what is their engagement rate;
what content they generate to interest their audience.
You can also use special blogger verification services, thanks to which you can find out data about the interests of your competitor’s readers (for example, trend HERO).
This method will help you build a more accurate marketing strategy, but more importantly, you will get access to a ready-made target audience. The most important thing to do at this moment is to be able to attract them. This can be achieved using the following techniques :
subscribe to a potential customer’s account so that they notice you and, possibly, subscribe in response when they see interesting content;
interact with the target audience on competitors’ accounts (like comments, discussion under posts, open advertising of your product);
be active on a potential client’s page (like, leave a comment, etc.);
write a direct message to an interested user and offer him favorable conditions for the purchase of your product, as well as write private messages to those who were interested in the product in the competitor’s account.
Working with comments
If a person left a comment under any post, this clearly indicates his interest in a particular topic. Thus, it can be said that commenters are the hottest potential customers already ready to buy. You can also search for them on competitors’ accounts, in thematic public pages, or by clicking on key tags.
It is important to remember that Instagram users tend to use other social networks, such as VK or Facebook. Just find your active target audience there and add these users as friends so that you can later use synchronization to interact with their Instagram accounts.
Monitoring target audience accounts
To get a deeper insight into the interests of your potential customers, observe the actions of your subscribers. Visit their accounts and find out:
what interests your target audience the most;
which posts they like;
do they use slang when communicating;
which places are most often visited;
what hashtags they use.
Analysis of the information received will allow you to form an idea of the interests of your target audience. This will help you reach the right people.
Conducting polls in publications and stories
This technique is not always used in the promotion process, but in vain. Conducting a survey encourages users to be active. In addition, by analyzing the answers, you will get to know your target audience better.
You can use the poll in the text for publications. It will be useful to ask subscribers by posting a photo and asking a question in the text under it what content they would be interested in seeing on your profile.
Selling Survey Technique:
By posting polls to Stories, you can also learn valuable information about your target audience. Use them to make your marketing strategy as effective as possible.
For example, NationalGeographic often polls Stories to find out which travel route is most interesting for subscribers. Obviously, the variant with the most votes will be broadcast in new publications very soon.
Social Media Promotion Course
Services for working with the audience on Instagram
Zengram Parser. This online marketplace collects usernames and information about them. The service provides access to the databases of accounts collected according to the specified parameters in the form of lists for their use in further work. Alternatively, you can use filters. At the start, you will be offered a free access period, after which you will need to switch to a paid plan.
The next service on our list is Instaplus . This site is useful in the process of promoting Instagram for finding a target audience and allows you to select suitable users using geotags and tags. You can work both with your subscribers and with the audience of competitors. The service can be used free of charge for 5 days, after which you will have to switch to a paid plan.
SocialKit is an online service aimed at comprehensive promotion.
Several options for attracting target audience
Promotion of an Instagram account, aimed at attracting a target audience, allows you to get interested subscribers who will be active in your publications: comment and like. The rapid development of Instagram determines the rapid change of trends. What was interesting until recently may become irrelevant today.
Mass-liking and mass-following are still used, but their effectiveness has noticeably decreased. Users receive a huge number of subscription requests every day, which causes them not the most pleasant emotions and generates a lack of response.
Advertising in public and bloggers
Advertising in publics gives a good result, provided that you have correctly approached the choice of profile. This means that at least 50% of its subscribers are your target audience.
Advertising from bloggers is another working way to attract targeted customers. It assumes an unobtrusive entry and should look natural and not pretentious. It is best if it is perceived as a recommendation. The provision of the product will be yours. The cost of such cooperation, as a rule, starts from 10 thousand rubles.
Official ads launch and marathons
Official Instagram advertising is done via Facebook. Accuracy in its configuration allows you to show advertising publications to the most interested users and bring them to your account. Thus, you can achieve much more efficiency than from cooperation with popular bloggers, and solve the problem of how to find the target audience on Instagram.
When launching such advertising, you pay only per click, as in the situation with targeted advertising, which means that this method of promotion can be considered the most profitable and relevant.
Marathon is a way to promote on Instagram, in which a specific community of interests is created. Bloggers use this mechanic most often. They start a joint project where they share useful information in exchange for recommending their accounts on the pages of subscribers who perform various tasks. Based on the results of the marathon, the winner is selected, who will be awarded the main prize.
Participation in the project is paid. To increase your engagement rates, you can try running a marathon alone with your products or services as gifts.
Carrying out flash mobs and contests
The method of conducting flash mobs is very similar to the implementation of marathons. Participants need to share their results without forgetting the hashtag.
As an example, we can cite the flash mob “week without pants”, the meaning of which is that the participants must wear only dresses or skirts for seven days. They post photos on their account every day and put a flashmob hashtag. Certificates to fitness centers and beauty salons or other products of the beauty industry will be appropriate as prizes.
Contests are also very popular, and most often those in which you just need to repost. However, this mechanic is already becoming obsolete. Currently, the most relevant condition is to mark two or more friends who may be interested in the product being played.
You can also give the task to come up with a name, guess a false fact. Another way is to organize a lottery offering to buy a lot and purchase goods at a better price.
Barter cooperation: feedback, publications
Barter is a promotion method where someone advertises your product for free. This method is most often popular with newbie bloggers, since experienced users will be ready to cooperate only if the cost of the product is not less than the cost of advertising.
When your subscribers leave product reviews on your page, it works very effectively to attract new target customers. In exchange for a review, you can offer more favorable conditions for the next purchase.
In order not to bother yourself with strategies, you can always take the opportunity to organize mutual posting. Choose a profile that suits you in terms of subject matter and composition of subscribers, and offer to mutually place publications with a recommendation from each other. In order not to cause a negative response from readers, you need to make a gap between each other’s posts in a couple of days.