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How to find clients on Instagram: the best ways

First of all, it is worth starting with determining the feasibility of looking for clients on Instagram. Despite the popularity, not all companies should be promoted through this social network.

The second point is which search method to choose. Let’s say right away that the greatest benefit can be achieved only by applying a set of techniques. In our article, we will list the ways to find clients on Instagram and give useful tips on this topic.

Determining audience reach for customer search

Instagram audience is vast. Moreover, the number of subscribers is actively growing, so almost every company can find relevant customers here.

To determine the number of potential buyers, use the Facebook advertising account (owner of Instagram). To do this, indicate information about the region of their residence (city, district, residential complex), age, gender, marital status, hobbies. After that, you will have access to the parameter “potential audience reach” – it is he who shows the number of users who are available for targeting.

Определение охвата аудитории для поиска клиентов

Determining audience reach for customer search

To get more accurate information and find clients on Instagram, upload the phone numbers or email addresses of your existing clients to your account. Based on this data, the network will find the most similar users and build a lookalike model. All that is required of an entrepreneur is to exclude from the list those who are not suitable for age and place of residence. To use personal information for advertising purposes, you will need to obtain user consent when collecting data.

Using the SimilarWeb web analytics tool, which allows you to track traffic sources to competitors’ pages, you can understand whether it makes sense for you to look for clients on Instagram. Let’s say you own a beauty salon. If SimilarWeb shows that visitors to the site of the nearest beauty company of the same price category are clicking through ads on Instagram, then you should use the capabilities of this application.

Seeing third-party profiles and advertisements will help you understand how to best engage your audience.

Companies worth promoting on Instagram

First of all, it’s worth considering the list of niches for which Instagram promotion is the ideal solution. This is :

    • online stores;

    • photographers;

    • handmade goods;

    • travel services;

    • Internet marketers and SMM specialists;

    • beauty salons;

How to triple income with your personal brand on social media

Mikhail Khristosenko

Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.

Михаил Христосенко

Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.

Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.

  • Now I have a big team and millions of launches with me.

  • I work in a comfortable environment and at a convenient time.

  • I choose the clients I work with myself.

  • I see opportunities for income growth and always use them.

And all this thanks to the possibilities of social networks.

Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!

  • confectionery;

  • creative products;

  • furniture;

  • local business;

  • jewelry and accessories;

  • books;

  • goods for children;

  • flower shops.

Of course, this is just the tip of the iceberg, and the list can be continued, because Instagram today is a platform for the effective promotion of almost any company. On the pages of the application, you will find clients for the sale of goods and services of any complexity: from stationery to building materials.

12 Proven Ways To Find Customers On Instagram

Are you thinking about how a specialist providing services (this can be a photographer, pastry chef, makeup artist, etc.), or a store owner, can find clients on Instagram? We bring to your attention 12 proven working methods. To achieve maximum results, we recommend that you implement as many techniques as possible at the same time. So, we are talking about the following methods :

  1. Comments under posts of famous bloggers

    All you have to do is find popular bloggers whose target audience is the same as yours, and actively comment on their posts. At the same time, make sure that your text is not advertising, but as natural and relevant as possible. The more closely it matches the topic of the post, the more interest it will generate from the audience.

    Your main goal is to grab the attention of users. If you succeed, then the comment will gain a lot of likes, and transitions to the profile and subscriptions are in your pocket. Therefore, in the long term, you can safely count on sales growth.

  2. Advertising in stories from popular bloggers

    How to find clients on Instagram? Agree on advertising in stories with bloggers who have many members of your target audience among their subscribers. To be sure to get results, work out several ad options :

    It is not necessary to pay for advertising with real money – offer your product to a public person as a reward. This option is great because it will allow the blogger not only to talk about your product, but also to demonstrate it.

  3. Advertising in the feed of famous bloggers

    This is another great way to reach high net worth clients on Instagram. However, unlike advertising in Stories, this will require more tangible financial investments. In addition, there are many factors that need to be analyzed, as advertising performance is determined :

    • the main audience of the blogger;

    • the image used;

    • prepared text.

    At the initial stage, testing should be carried out to understand the characteristics of the audience.

  4. Advertising in the stories of large thematic communities / publics

    Practice shows that the price of such a promotion is somewhat cheaper than the services of bloggers. The main reason is the lower level of public engagement. However, this method of advertising your business should not be discounted, the main thing is to select those communities that your audience reads and watches.

    Реклама в сторис крупных тематических сообществ/пабликов

    Advertising in the stories of large thematic communities / publics
  5. Advertising in the community / public feed

    The cost here remains quite acceptable. To see the results when choosing communities to promote your business, explore the following :

    • does the audience fit your needs;

    • total audience size;

    • user engagement rate.

  6. Running marathons

    If you are wondering how to find clients on Instagram on your own, pay attention to marathons. Conduct such events for your subscribers on a regular basis, in the end, determine one or more winners and give gifts. It is important that the tasks that you propose for the competition are targeted. This kind of activity perfectly warms up the audience, makes it more loyal, makes users want to buy a product if they cannot win it.

    3 steps from a beginner to stable money in the profession of SMM manager:

  7. IGTV

    These are special vertical videos that can be viewed :

    • directly to Instagram;

    • via the respective application;

    • on a PC or laptop.

    Shoot and post videos regularly if you want to get the attention of users on Instagram. Alerts about new videos are visible to subscribers at the top of the feed, and you can be sure that many will be interested.

    Let’s take a look at the rules to follow when filming IGTV :

    • regularity of publications is very important, so prepare a schedule in advance;

    • to make your videos unique, shoot them yourself;

    • make your content as useful and informative as possible – it can be product reviews, helpful recommendations, videos about preparing goods for shipment, etc.

    • use the opportunity to place clickable links in your videos.

  8. Giveaway

    Do you know how to find clients on Instagram for manicure? It is enough to hold draws and invite their winners to free procedures. And, by the way, the proposed method can be safely applied not only by masters of the nail industry, but also by other entrepreneurs whose business is related to the sale of goods or the provision of services.

    The participant of the drawing must fulfill several conditions :

    • subscribe to your company page;

    • repost the draw in the story;

    • mark the account.

    These simple steps will allow you to activate your audience, raise your profile in rankings, and also increase the likelihood of your account appearing in featured posts.

  9. Hashtags

    This is the main tool used to search within the network. Don’t forget to tag each post with popular hashtags, use keywords in accordance with the products or services being sold. At the same time, do not write too many tags – a sense of proportion will come in handy here.

  10. Geo-locations

    When publishing a new post, do not forget to check the geo-location – this will expand your audience reach in the specified region. If you offer your product not to one city, but to the whole country, put a checkmark about different cities in each separate publication.

  11. Targeted Ads

    If you are a specialist in a particular field and are wondering where to find clients on Instagram, then pay your attention to targeted advertising. It is enough to configure it according to certain parameters, and the application will demonstrate your offer to a strictly selected audience. The most important thing in this case is the correct settings, thanks to which your ad will be seen by target users, and the budget will not be wasted.

  12. Mass following and massliking

    How do these techniques work? You subscribe to everyone who meets the main parameters of your target audience, and thereby draw users’ attention to your profile. If your profile and feed are designed correctly, then users will be interested in your product and subscribe to your page.

    Massliking works in a similar way, only now you like the posts of the intended target audience.

Helping to build key skills in online professions Как мастеру хендмейд-изделий стабильно получать заказы из группы Вконтакте - стили
Как мастеру хендмейд-изделий стабильно получать заказы из группы Вконтакте - стили

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Useful tips for finding clients on Instagram

  1. Tip 1. Describe your products and services in detail

    The first thing that visitors to your page see is the description in the profile header. That is why it is so important to describe your company and the benefits of working with you in great detail. But how to do this if only 30 characters can be placed in the “Name” field and only 150 characters in the “About me” field? Due to restrictions, entrepreneurs have to leave dry pomace, sacrificing information that is useful to customers. Our next tip will show you how to fix this problem.

  2. Tip 2. Use the “Address” field to describe the page

    It is enough to translate the page into a business profile, and you will receive additional options, including the “Address” field. Use it to post a complete description of your business.

    What needs to be done :

    • In the “Edit Profile” section, find the line “Communication Methods”.

    • Failure in the “Address” field and specify the following data: house number, street and city name, postal code. If you are unable to enter information in Russian, type it in the notes of your smartphone, copy and paste it into the appropriate lines.

  3. Tip 3. In the profile description, leave not one link, but several

    This can be a link to your website, an article about your company and a messenger so that customers can easily ask all their questions. However, Instagram’s rules provide for the ability to post only one link. How to proceed?

    In this situation, multilink services will help you – they create an additional layer page, to which the main link from Instagram leads. Leave as many links as necessary, insert messenger buttons, additional text, images. This will allow a potential customer to get to know your product and easily get in touch with your manager.

  4. Tip 4. Publish a link to the messenger

    Many entrepreneurs indicate only a phone number in the header of their account. Now let’s say a potential buyer wants to contact you with a question via WhatsApp. To do this, he will need to save your number in his phone book and find you in the messenger, which, you see, takes a certain amount of time. To make life easier for your future customers, leave a direct link to WhatsApp in your profile header.

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    Publish a link to the messenger
  5. Tip 5: Remember paragraphs

    The text, which contains paragraphs, not only looks neater, but also much easier to read than a “sheet”. But what if Instagram just “collapses” paragraphs, not allowing the post to be split into parts?

    To get around this limitation, use transparent symbols – in other words, just copy and paste them into your text. Another option is to use chat bots in messengers. It is enough to write the text in the notes of the smartphone and send it to the chat, after which the robot assistant will fix the paragraphs and send you the finished version.

  6. Tip 6. Place the main information at the beginning of the publication

    The overwhelming majority of users, viewing the feed, fixes their attention only on the photo and the first lines of text. In addition, the maximum amount of information under a photo on Instagram is 125 characters. Therefore, every entrepreneur strives to fit the essence of his proposal within the specified limits.

    Your headlines should grab attention and make you want to read the text to the end (for example, “Big sale!”, “Models of the new collection are already on the site,” and so on). You can also highlight keywords using capital letters.

  7. Tip 7. Include prices in the post

    The cost of a product or service often becomes a decisive factor for a client who chooses a supplier. Therefore, when describing your product, do not be too lazy to indicate its price in the post. Do not inconvenience the potential client, because in order to find out the cost, he will have to take unnecessary steps.

    In addition, by setting the price, you will be able to immediately cut off profile visitors for whom your services are too expensive. However, you won’t scare off potential customers who might think your prices were too high and would simply leave your account.

Last but not least, keep your competitors in mind. They often track your followers, who have to clarify the price in the comments, and offer them a similar product at a more attractive price.

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