How to create an Instagram business profile

Your business may already have a Facebook business page, and because Facebook owns Instagram, the two social platforms integrate nicely. Instagram is also very popular: according to Statista, Instagram has more than 1 billion monthly active users covering a wide range of demographics, writes

But before you get started on Instagram, you’ll want to make sure this platform is right for your business. This guide will help you determine if it’s right for you.

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Instagram is suitable for many companies, but not for all. If you decide that this social platform is right for your business, ask yourself the following questions:

  • Who is my target audience?
  • Is my target audience mostly on Instagram?
  • Do I have the type of business that can be visual?
  • Do I have the budget and time to maintain an Instagram business page?

Answering these questions can help you determine if Instagram will help you present your brand, products, and services to potential customers. Some demographics use Instagram more than others, so a different marketing channel may be more appropriate for your business, depending on your target audience.

Instagram benefits for companies

If you decide that Instagram fits your business well, there are several ways you can benefit from it. Here it is:

  • Creates brand awareness
  • Helps you interact with customers and potential
  • Shows you the human side
  • Allows you to share with influencers
  • Leads potential customers and sales

Differences between a personal and business Instagram account

Instagram personal profiles (also known as Instagram profiles) are designed for use by consumers, while Instagram business profiles are intended for business use.

If your business intends to promote your products and services on Instagram, you should have a business account. However, you can have both types of accounts.
Both types of accounts are free, but if you want to run ads on your Instagram business, you’ll have to pay.

Should I change my personal profile on an Instagram business page?
If you already have a personal Instagram profile and are wondering if you should switch your account to a business profile, ask yourself these questions:

Do you want to keep your personal account to share personal or private content with your inner circle? If so, keep your current personal page and start a separate business page.

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Are you going to post promotional content about your business? If so, you should have a business page, but you can also keep your personal page if you want.
Just because you have a personal page doesn’t mean you have to post it frequently, especially if you end up being too busy working on your business page. But people who usually already have a personal page with multiple posts find that they prefer to keep the personal page and start a new page for their business.

Key features of an Instagram business account

Instagram personal accounts offer fewer features than Instagram business profiles. As a business owner, it can be helpful to have access to data available only through business pages and Instagram Insights. Here are some of the additional features you get from an Instagram business account:

Instagram Insights gives you access to content, activity, and audience data. Use this analysis tool to discover weekly information about the following values:

Posts: The number of posts and articles added to your page

Involvement: The number of accounts your account reached, including posts that led to impressions, interactions, profile visits, and website clicks.

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Audience stats, growth: the number of people who followed your page, the number of people who followed your page on a typical day, and the days of the week, which of your followers were the most active.

Audience stats, demographics: user location data, age ranges and gender.
Instagram Insights is not currently available via desktop. Through the app, Insights is updated weekly.

Photo source: Unsplash

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