Instagram is one of the best social networking platforms to promote your brand online. According to Instagram statistics, over 200 million people visit at least one business profile a day, and 60% of people say they discover new products on Instagram.
Read also: How to improve your e-commerce business through Instagram live
But with so much business on the platform, it can be hard to stand out from the crowd. Your brand must be memorable if you want to capture the attention of Instagram users and you can do this with a visually stunning Instagram aesthetic, writes entrepreneur.com.
Here’s how to create an interesting Instagram aesthetic for your brand.
Read also: Why small businesses can’t afford to ignore Instagram
Determine your brand personality
The first step to creating an attractive aesthetic on Instagram is to determine the personality of the brand. Brand personality is a set of human characteristics that represent your brand.
For example, according to a study published in ResearchGate, Airbnb’s brand personality is toughness, emotion, refinement, sincerity and competence. These features can be seen in their Instagram aesthetic.
So, think of your brand as a person, what are its characteristics?
Here are some adjectives to spark your imagination:
Whimsical – Relaxed
Determining the personality of your brand will help you create a cohesive Instagram aesthetic that represent your business accurately and resonate with your target audience.
Decide what to post
Once you’ve decided on your brand’s personality, you need to decide exactly what kind of content you’re going to post on Instagram. If you don’t know in advance what kind of pictures and videos you want to post on Instagram, you’ll probably end up posting a little of everything.
Chipotle’s Instagram feed is famous for their jokes – that’s all what he posts.
But jokes are not right for every business. So, you have to decide what your audience would like to see on Instagram and what kind of content represents the personality of your brand. Will you share useful, informative posts? Will you share user-generated content that promotes your product? Inspirational quotes and images?
Read also: How the disappearance of Instagram likes and influences affects brands
Choose 1-3 types of content or topics to share so that your brand is known. Stay true and persevering to those posts so that they become your own brand.
Choose a theme
To create an amazingly visual Instagram feed, you need to choose an Instagram theme. An Instagram theme will give your feed a look and feel and make your profile more memorable for users.
There are a number of different themes on Instagram that you might consider, such as dark mode. and clean and minimalist style, vintage or tropical.
Or, you can simply choose a main color that is characteristic, as McDonalds does with the yellow color, which is the color of the logo.
Read also: Everything about launching an Instagram page for your business
Choosing the brand / logo color for your Instagram theme, as McDonalds did, is a great way to make your brand recognized. According to a study by the University of Loyola, Maryland, color increases brand recognition by up to 80 percent.