The question of how to attract subscribers to Instagram is faced by everyone who promotes on this site. The main problem is that all the main paths seem to have been used, but the result is poor. It would seem – a dead end? But no, here it is necessary not only to apply this or that method, but to do it correctly and at a high level.
For example, it is not enough just to publish some photos or texts, it is necessary that this content be interesting to your target audience, and its design would be attractive. In this article, we’ll show you what you need to do to attract followers on Instagram and where to start.
The first step in attracting followers on Instagram
The key to success always lies in a well-designed and well-designed action plan. It will be much better and more correct if you think over all the necessary details in advance, foresee all possible risks, and also anticipate the level and nature of the reaction to your publications.
Oddly enough, all actions on Instagram are interconnected. You will have to learn how to combine the skills of an excellent photographer, a designer with a sense of taste and style, a competent copywriter and a well-thought-out targetologist if you expect to attract new followers on Instagram. By the way, knowledge of psychology and developed strategic thinking will not hurt either. Possession of all these areas will help you promote your page on the social network and increase the number of subscribers.
Be prepared that this process will take not 3 days or even 2 weeks, but it will take a lot more time and active involvement from you.
If you need an optimal plan to achieve your goals and attract Instagram followers for free, then you need to seriously work out each step for several months in advance. And if you manage to conduct a mini-research, compare the accounts of competitors, study the existing methods of working with the audience, then you can much more easily decide on how to promote your product, where and how to advertise it, and whether it is worth investing a budget on it.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
Now I have a big team and millions of launches with me.
I work in a comfortable environment and at a convenient time.
I choose the clients I work with myself.
I see opportunities for income growth and always use them.
And all this thanks to the possibilities of social networks.
Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.
My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!
Attracting Instagram followers with content
Create interesting content with WOW effect
If you are seriously thinking about how to attract subscribers to Instagram for free, first of all, you need to come up with an interesting feature that will distinguish your account from the rest. Moreover, the trick should be such that your customers then want to tell their friends, acquaintances or even Instagram subscribers about your product.
For example, you can attach a small surprise to each order in the form of a sample of a new product line or even just a fortune cookie. Well, if you position yourself as a blogger, then you will have to try twice – come up with fun, not yet boring games, ask “hot” topics for discussion to increase the reach and engagement of the audience.
Upload beautiful photo content
Beautiful, professional photos are an equally important component when publishing posts and promoting an account, because a picture is the first and most important thing that a user notices when entering your page. When posting new content, pay 50% of your attention to the photos you intend to post – they should be rich, attractive, in line with the general style of the profile.
With the help of pictures, you need to intrigue and interest readers, so that they will definitely click on the picture, open a full-fledged publication and read what you wanted to convey in it.
Share more people in the photo
Recent trends are taking shape so that Instagram is becoming a medium in which people seek to observe outstanding people and their lives from different angles.
Therefore, it is very important that your profile features famous people and gives the user a clear understanding of which Your brand represents itself.
By the way, statistics say that shots depicting people’s faces collect almost 40% more positive responses.
Create readable text descriptions for posts
Only bright pictures and attractive pictures, alas, will not be able to achieve the desired effect! Recently, subscribers want to see in the feed not only mesmerizing photos, but also useful, informative content.
Below the image in each post, you can add a 2200 character text description. Do not lose this opportunity, use it for successful communication with Instagram users. It is also important not to forget that in the post preview mode the reader will see only the first 2 lines of text, so you should seriously work on this topic and come up with a “flashy” title for publication.
Another trick you should be aware of concerns those situations when you have a very long text, and it just does not fit into the frame of one publication. In such cases, we recommend dividing the text into several semantic parts and posting them as separate posts, rather than adding them in the comment format.
Questions to be answered are the key to high engagement
If you want to increase engagement and audience engagement on your profile, ask your users as many questions as possible. You can post posts containing interesting questions and a call to answer them, or ask questions and arrange polls / quizzes right in stories.
Try to understand what your subscribers like, what they would like to see in your profile – this will allow you to get to know your readers better and use the results of the polls in the formation of further content.
To date, Instagram stories have become one of the most successful tools for promoting an account, so you need to try to publish there at least 2 posts per day, and preferably more! According to statistics, placing a fair amount of stories per day allows you to effectively promote your profile and make it stand out from others.
Why is that? Because social network users see this content as soon as they open the app, as opposed to an endlessly stretching feed with many posts. The story format is perfect for posting content that is not appropriate for the main body of your account.
And finally, the most important thing – do not forget to mark the geolocation and add hashtags so that new users can find and see your stories, and in return you can acquire new followers on Instagram.
Live Streams – Another Top Content!
Surely each of you knows that Instagram allows users to broadcast live and engage in real-time dialogue with subscribers, which certainly works much better than pre-designed content.
8 Social Methods of Engaging Followers
Engage other users’ content
It is very important to constantly monitor the media space and pay attention to those users who interact with your brand. If you see that someone posted a photo of the products purchased from you or put a mark on your account, then be sure to demonstrate a response – like, add a comment, or use the airplane icon to repost the record and send it to your stories.
By the way, the last option will allow you unobtrusively show the audience the value of your product and the positive experience of using it by other buyers.
Cover important events with events
Not so long ago, Instagram developers presented to users another new feature in Explore feed, called Events, which allows you to broadcast live directly from the venue. For example, if you often take part in any significant and interesting events, then be sure to cover them in the events to increase engagement and warm up the interest of readers.
Tag a friend or how to increase reach in a native way
If you want to increase reach, multiply views and increase audience engagement, then the so-called native technique would be the most correct solution. For example, you run a contest, one of the conditions for participation in which is to subscribe and tag a friend in the comments is a great way to attract attention and with a high probability of getting into “Interesting”.
Take part in the Weekend Hashtag project on the Instagram blog
The Instagram Weekend Hashtag Project is a well-known, standout project with the Instagram community team involved. Each week, a new topic and the corresponding hashtag are defined here.
For example, an advertising campaign with the hashtag #WHPescape showed the whole world interesting ideas about vacation and vacation options, and #WHPfreetime showed what Instagram users do during their leisure, hobby and free time. Participation in the Weekend Hashtag project gives your profile a chance to get into the Instagram blog and gain an incomparably large influx of new subscribers and targeted traffic.
Like photos on explore feed
We think you’ve noticed that your Explore feed consists mainly of those posts that are related to the posts and people you like. Therefore, if you have been actively promoting your account, then with a high degree of probability your Explore feed will be filled with messages from the target audience. Leave hearts below these images to boost your touch with other profiles in your specialty.
Comment on other users’ snapshots
Despite the fact that likes are considered an indicator of interest and sympathy for the posted content, comments are still a more point and close contact with the profile. If you really want to leave your comment to the user, then it is better to write something specific in it, which is directly related to the photo.
For example, the message “What beautiful white roses, I already feel them sweet “will look much better than the abstract” Cool bouquet “.
Add comments to posts of popular personalities
Famous personalities, outstanding people and popular bloggers often have a lot of subscribers, so if you leave a comment under the publication of such a person, then you have a pretty good chance that many readers will read it. And if your comment really has some value and arouses interest, then most likely users will want to go to your account and look at the author of the post. Well, if they see high-quality content there, they will surely subscribe to your page!
Do not leave comments unanswered
In the social media space, it is very important not to allow the formation of one-way contact and not leave the actions of readers unanswered. If users leave comments under your posts (even the most simple and insignificant words “Beautiful” or “Super!”), Then be sure to respond to their messages so that the audience perceives you as a polite and responsible person.
By the way, do not forget to put the @ doggy icon and make a mention of the specific user for whom you are writing a response, so that he receives a notification and can see it.
Working with hashtags to attract followers on Instagram
If you were planning to attract subscribers to Instagram for free, then you should understand that you cannot get away with just readable text and a beautiful photo. Another important factor that should be taken into account is the competent placement of hashtags in accordance with the topic of the publication and the focus of your profile. With their help, you will be able to target your target audience, and your readers will be able to easily find the publications they need.
Each of your posts in the news feed should be accompanied by an individual set of hashtags, which will include frequently used tags (over 100,000 posts), medium tags (from 1,000 to 100,000 uses), and rare tags (less than 1,000 uses).
It is important to understand the difference when using different types of hashtags: using tags with high popularity, you can reach a wide range of users, but you will definitely not achieve the desired effect in terms of contact with the target audience. But not very noticeable hashtags very often allow you to promote content to the TOP of search results.
In general, it is best to create a list of relevant hashtags tied to the specifics of your profile, which you can add to your posts. In addition, when adding a new post, try to dilute the general tags with hashtags related specifically to the subject of this post.
Social networks in a million
According to the rules of Instagram, a maximum of 30 tags can be placed within one post, but we sincerely recommend not to do this and use no more than 15, because such excesses can be very annoying to readers.
In recent years, avid users, bloggers and famous personalities have been actively using new techniques on their pages: 1-2 hours after publication, they replace old hashtags with new ones and thus have the opportunity to reach many times more readers.
Another trendy way to promote your account is to develop your own branded tag that subscribers can use to make a mention or just tell about your brand. Before the release of such a chip, it is imperative to carry out a promo of this hashtag, which can help in engaging the audience and effectively promoting the profile.
You just need to come up with your own hashtag, add it to the profile header description and present it to the public – put it on accounts of other social networks, add it as a print on corporate identity products, print it on brochures, business cards, etc. If a person starts to use this tag among the first matches, he will surely “stumble upon” your Instagram page.
The role of third-party platforms in attracting Instagram followers
If you plan to develop an Instagram account for a small organization, we recommend that you post links to your profile in other social media spaces – in the VKontakte group, on the Facebook page, on the company’s official website within the first screen.
And it’s best to come up with some kind of motivating “bun” (for example, a discount on a product, a gift for a subscription, etc.) so that the audience more willingly clicks on the link and subscribes to you on Instagram. This will be an excellent impetus for users to move from the “subscriber” stage to the “potential client” stage, because most often such offers very quickly find a response.
Social networks in a million. Technique “Occasion”:
You can also develop a layout for a letter with a prize, enter the ranks of subscribers to your account and send messages to the email addresses of the client base. Don’t worry too much about the backlash – the warm customers you have already contacted will not consider it spam and will respond appropriately to such content.
In blog posts, directly add posts from Instagram instead of screenshots to reduce the so-called “funnel” from user to subscriber – do not force the person to leave the page and give him the opportunity to subscribe while reading.
When collecting parcels of goods for delivery to customers, remember to include a small postcard in each box containing a call to join your brand’s social media account and information about the “gingerbread” the customer will receive instead.
Another no less interesting topic for attracting new subscribers is the so-called guest blogging, which involves the publication of posts in the accounts of popular Instagram bloggers, as well as the distribution of Instagram messages in topical articles on external Internet resources.
4 Paid Ways To Get Subscribers
If you want to quickly and effectively resolve the issue of how to attract new subscribers, we recommend resorting to the paid methods, which are described below.
Today targeted advertising is the most popular and effective tool for promoting an account on social networks.
Moreover, it is very important to understand the fact that setting up a target is an individual task for the specifics of each profile, and the amount of the spent budget and the average cost per click fundamentally depend on your experience and skills in this area. Therefore, if you do not consider yourself an expert in this field, then it is better to turn to professionals for useful advice on how to attract followers to Instagram using targeted advertising.
You can prepare and launch an advertising campaign directly from your phone, increasing the number of subscribers several times weekly. Well, if you do not have the funds and opportunities to hire a pro, then you can get by with free lessons on launching a target or take a thematic course – this will be quite enough for independent work!
Advertising with bloggers
Another opportunity to keep in mind is buying ads from top bloggers. It is rather difficult to talk about the average price of such a mechanism, since everyone conducts exclusively their own policy and dictates their prices.
Before purchasing an ad space in a blogger’s graphic, be sure to check his account in terms of statistics and make sure that the subscribers are live and not fake. With the right approach to creating a publication, you can get great exhaust in the format of several thousand new followers.
The advertising mechanism for opinion leaders – people who are professionals, experts in any industry, whose word has a lot of weight among public opinion – functions in a similar way. We also recommend that you initially check your accounts for audience activity and request a price list for advertising in order to compare and choose the best option.
Sweepstakes, promotions, marketing activities
It’s not a secret for anyone that a well-organized drawing is comparable in its effectiveness with an advertising campaign, which was set up efficiently and professionally. But there is another side of the coin, which is that holding a competition is a special risk.
If a person took part in the drawing solely for the sake of receiving a gift and personal gain, then after its completion he will unsubscribe from the profile with 95% probability. According to statistics, after such promotions, on average, 5-20% of users unsubscribe from the account. It is also known the practice when bloggers arrange collaborations and organize joint contests for greater coverage and mutual exchange of subscribers.
As noted at the beginning of this article, everything is interconnected on the social network Instagram. An active recruitment of users initiates a mechanism for enhanced promotion of your content, which further affects the increase in the rate of attracting new subscribers.
The more attention you have gained among the audience, the more users your publications will be shown to, and your account will occupy a top position in the rotation. That is why it is very important to set the initial impulse and the right direction for development, having worked hard to attract the first thousand subscribers, so that in the future Instagram itself will work for you and “bring” new followers to your profile.