Your micro-enterprise must be present on social networks. If not, you lose cheap and effective marketing tools. Among the many opportunities offered by the internet to promote your business, Instagram is one of the most important platforms. This network gives you ways to increase the visibility of your business and you don’t need a lot of experience to use it to its full potential. Of course, it would be preferable for the page to be managed by someone who knows what it’s doing.
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Make sure you’ve set up a business account
One of the most common mistakes when setting up a new Instagram profile for business is to forget to check the profile as a business page. This has multiple implications for the operation of your page and it is very important to set it up as soon as you set up your account, writes business.com
Access the settings, click the Upgrade button and follow the instructions to complete the full business profile. From then on, you will have full access to the functions offered to business users.
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Pay attention to the page description
The information on your profile is more important than you might think, and it’s a good idea to pay close attention to it from the beginning.
Come up with something appealing and interesting, instead of mechanically compelling. This is a great opportunity to tip the scales in your favor when someone enters your business profile.
Set up your business contact details
Make sure you have complete contact information. After all, it doesn’t make much sense to expect an increase in traffic if people don’t know where your store is or when it is open. This is actually a surprisingly common mistake among smaller businesses and can lead to a complete loss of effort in managing the Instagram page because it will not attract traffic. It’s a small detail that can cost you dearly, so be careful.
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You may not think that your Twitter profile will interest someone who is on Instagram, but people expect to find all the relevant links in one place. Make sure you give them what they expect.
Content matters, especially on Instagram
It may seem obvious, but you’ll be surprised at how many companies post completely unclear generic content that fails to differentiate them from their competition in a meaningful way. There are many ways to improve the overall quality of content, and it’s not a bad idea to explore some alternatives.
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Build relationships with influencers on Instagram
Influencers play a key role in the whole network of promoting social platforms and it is important to pay attention to them. Building relationships with the right influencers can drastically change the status of your business account on Instagram.
According to SocialTradia, many influencers have been very successful in their relationship with different brands. It wouldn’t hurt to talk to someone who has experience in this niche if you want to see how your account can benefit from such success.
You should do your best to develop habits on Instagram posts. Posting regularly will be very important if you want to build an audience.
Don’t be surprised if you start losing followers due to lack of activity. It happens to many business Instagram pages.
Establish a schedule around which you can work comfortably. It doesn’t have to be very common – that’s not the point. You can easily increase the number of likes and other interactions you receive on your posts by simply setting a solid schedule for your posts and following them.
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Try new things
Try experimenting with new ideas from time to time. You never know when you might discover a new format for your posts that works much better than the ones you’ve made so far.
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