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Designing an Instagram account for business: tips, tricks, trends

Setting up an Instagram account for business requires a responsible approach and more attention than a personal page. Your profit will directly depend on the result. There are no strict rules, but there are recommendations, adhering to which, you will definitely not go into negative territory.

The first thing to start with is to sketch out a plan for visualizing a business profile and, of course, come up with a nickname. The page should be designed in the same style and color scheme. It is desirable to keep a uniform concept of publications. You can find detailed tips and tricks for setting up an Instagram business account in our material.

The essence of an Instagram business account: who needs it and why

For those Instagram subscribers who only communicate with friends and family from their page, just have a personal page. But then you cannot enjoy the benefits of connecting a business account.

It is worth turning to a professional account when you decide to connect social networks to attract new customers, generate additional income and promote your services or products. It makes it easier to advertise your product and keep track of the increase in the number of subscribers.

The advantages of dividing accounts into personal and professional are obvious. Someone needs additional options to speed up the promotion of the product, while others do without them, since they do not need such functions. Instagram grants you the right to choose these additional features.

Суть бизнес-аккаунта в Инстаграм: кому и для чего нужен
The essence of an Instagram business account: who needs it and why

So, what tools can you use if you have a professional account in Instagram? These are communication buttons, collection of audience statistics, information on the number of views of posts and stories.

Subscribers to your page will not see the difference between personal and business accounts, except for the added information about the page category: store, kindergarten, custom-made cakes, etc. In addition, a button appears for communication, which, however, can not be opened to users .

Before making a professional Instagram account, decide on some points :

  • Do you want to expand your audience?

  • Do you use Instagram to make money?

  • Do you need to see the promotion of your account?

Even with one positive answer to these questions, you cannot do without a business profile.

How to triple income with your personal brand on social media

Mikhail Khristosenko

Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.

Михаил Христосенко

Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be super cool, but if no one knows about you, you are no different from a fledgling beginner. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.

Once upon a time, after the collapse of my first business, I did not understand where to go next. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.

  • Now I have a big team and millions of launches with me.

  • I work in a comfortable environment and at a convenient time.

  • I choose the clients I work with myself.

  • I see opportunities for income growth and always use them.

And all this thanks to the possibilities of social networks.

Nowadays, many are teaching how to promote a personal brand. But first it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!

Professional profile is used by the following categories of Instagram followers :

  • bloggers;

  • influencers;

  • public persons;

  • brands;

  • online / offline business;

  • shops;

  • public organizations;

  • specialists in various fields;

  • experts;

  • Instagram stores.

With Instagram you can have access to 5 accounts from one phone number. You don’t have to delete your personal account or make it a professional one, nothing prevents you from running two in parallel.

First steps to create an Instagram account for business

The visual appeal of your page is very important if you want to use it as a tool for finding new subscribers and customers. Take care of the beautiful design of your Instagram business account if you want to expand your audience. Hastily cobbled together profiles that do not have a single design will definitely not attract new subscribers.

It is important to consider the following :

  • Styling your profile reflects your personal brand that users will rate your product against.

  • Your account should have a different look and feel.

  • Place as much information as possible about your product in your profile, because now your business account is your marketplace.

Your task is to attract your client – those to whom you offer your product or service. They may not contact you immediately, but after some time, and the beautiful design of a business account should prompt you to save information about it for the future. So take the time to make it attractive.

Step 1: Create a Nickname

Consider creating a nickname as it is not a good idea to use your first and last name to represent your brand. After all, you can always run into namesakes on Instagram. Of course, your nickname should be bright and sonorous.

How to make your nickname unique :

  • Nickname will be your business card, which means it should be memorable . You don’t have to come up with complex and long combinations, your goal is to make it short and catchy. For example, see how famous bloggers make them using their last name.

  • A nickname formed on associations is suitable for commercial sites . It would be nice to think of a series of words that will remind customers of your product: clothing, sports, cars.

  • If your business account represents a store, cafe or other geolocation-related location, you can add the city name to your nickname . You should use the most common abbreviation, if any, or it will be difficult for users to find you.

  • An unusual option is to put a period between words or in the middle of a word .

  • Choose the optimal length of the name : do not chase unnecessarily complicated nicknames. The average nickname length is 30 characters!

Step 2: Attach Eternal Stories

Think of 5-10 eternal stories that should contain answers to questions from your future customers, as well as possible objections. It would be more correct to arrange these things in advance.

Прикрепите вечные Stories
Attach Eternal Stories

Usually, the owner of a business account places information about a product or service here, uploads a catalog, a price list, describes the terms of order, payment and delivery. You can also post reviews of those who have already used your product, as well as post questions and answers that are most often of interest to buyers. Thanks to this, you do not have to write the same information to different people several times a day, and potential customers will more quickly decide on a purchase.

Step 3: Create an engaging visual

The more beautiful your profile, the easier it is to sell your product. At the same time, it is worth providing as much information as possible about him. Add customer reviews about your service, work progress, before and after photos. The product can be photographed in different forms, describe its advantages and method of application, compare with similar products, showing the benefits of your product.

The visual should be diverse, so you can’t do without photos and videos, you will need infographics and texts on images, as this makes it easier to perceive information and find it in the feed. A good idea would be to add captions to your video, so Instagram users who prefer to read news without sound can get information about your product.

Choose the right image size according to Instagram requirements, pay attention to the selection of photos — they must be bright, of good quality and relate directly to your product.

Step 4: Select the Tone of Voice

Finding a common language with your audience is an important task for promoting your brand. You must be on the same page with the audience. A little humor and laid-back notes will make communication with you interesting, and a respectful tone will show interest in the client.

Posts in a professional account traditionally have a description of the client’s pain and the solutions with which you propose to close them. It will not be superfluous to remind the terms of purchase and payment. Adding triggers to posts encourages customers to purchase a product or service, so attractive descriptions alone are not enough.

Step 5: Optimize your profile for search queries

Think about how Instagram users will find you if they use a search engine. Usually, three methods are used for this: nickname, geotag and hashtag.

Keep this in mind when setting up a business account on Instagram, therefore :

  • Keep your nickname short and easy to remember.

  • Hashtags are your friends, because you can subscribe to them too. They need to be fun, engaging and stand out in the news feed.

  • Geotags are best used by those for whom the location of the place is important, for example, a shop, a cafe. Users should be able to find you even when you are offline.

Rules for the design of the “About me” section in the Instagram for business account

We offer you a few rules on how to fill out the information “About me”. By following them, you will make your page beautiful and exciting.

Правила оформления раздела «О себе» Rules for the About Me section
  1. Language. In your account name, try to use words from the language spoken by your potential customers. For a foreign audience, it is definitely better to use English. When coming up with a nickname for Russian clients, do not overload it with English words. And even more so, you shouldn’t draw it up in a foreign language.

  2. Link. If your product or service is on another site, add a link to it in the product description. To do this, you need the “Website” field in the settings. It is not prohibited to link to your pages on other social networks.

  3. Emoji. The use of emoticons is definitely a big plus, as they make the product description more attractive, memorable, and accessible to a large audience. They can also save time reading information.

    Emoji functions :

    • Cheer up.

    • Improve profile design.

    • Serve as a separator.

    • Introduce the topic of the account.

    • Shorten text (use some symbols instead of long descriptions).

  4. Hashtags. Hashtags will help you attract followers as you can follow them too. But this is not the most reliable way to expand your target audience.

    It is important to remember that :

    • Do not use too common hashtags, with them your page will not be found a few minutes after similar publications.

    • Use your brand name or geotag as a tag.

    Social networks in a million. Technique “Occasion”:

  5. Pay attention to the rubricator function. Come up with a category with reviews about your product or service and add a tag with its name to the description. This allows users to see information about you immediately.

  6. Communication methods. Your customers should always be able to contact you, so use any possible means to do this: specify your phone number, email address, instant messengers. Naturally, all of these methods should work and be relevant.

  7. Profile description. The header of your account should be filled in such a way as to attract maximum attention to it and tell what is contained in the profile. There is a character limit of 180.

    Submit the following information :

    • Who are you.

    • What are you doing.

    • What do you offer clients.

    • What do you write about on the page.

    • What interests you and your company.

    Tell us about your most successful projects, sales, book publishing, training organization. Using multi-links will help you combine multiple accounts and link them together. Here you can place the appropriate emoji, due to them you will put more information in a small volume.

  8. UTM tag. Urchin Tracking Module is a technology for tracking user information, it is used by marketers to collect analytical material. You can use it to find out how a customer found you.

    Sometimes this data is used to study the success of advertising campaigns and marketing strategies. To create such labels, you need to use special services. Shorten the resulting link by applying a URL shortener to clean up your page.

  9. Fonts. You may have noticed non-standard fonts in the headers of some business accounts. You won’t be able to apply this format with the official app, but you can use services like Sprezz Keyboard to change the text. Then you will surely be noticed among dozens of other profiles.

  10. Avatar. It hardly needs to be reminded that your avatar should be in the same style with the entire page and serve as a reflection of what you are doing. It makes sense to choose a photo of a lovely cake for your bakery baking account, or place adorable babies if you’re doing new-born photography.

    Don’t forget that :

    • Photos must be clear and of high quality.

    • Excessively colorful photos will distract attention from the essence of the profile and may not fit into the overall style.

    • Images of small details are not visible on the avatar, so it is better to focus on a large object.

Helping to build key skills in online professions Как мастеру хендмейд-изделий стабильно получать заказы из группы Вконтакте - стили
Как мастеру хендмейд-изделий стабильно получать заказы из группы Вконтакте - стили

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Trends of 2021 and mistakes in the design of photos for an Instagram business account

Let’s take a look at the main directions that are used to process photos for posts this year.

  • Natural processing . By applying it, you will make your photo so natural that it will seem as if it was not processed. This method requires a photograph that was originally captured using the correct tones and without pulling the frame.

  • Black and white images or low contrast . Such photos always look stylish, they are easier to process and achieve a harmonious combination.

  • Intentional refusal to process . Not all of the shots are good? Find those that have highlights, blurring, and other minor blemishes — this is the hottest trend in 2021.

Try not to make the typical mistakes of novice business account owners. First of all, you don’t need to change your avatar too often, and generally the visual style of your page. This confuses your customers.

If you have decided to change the style, you need to do it step by step. Change the font first, then you can update the color scheme or profile graphics. Changing several characteristics at the same time will make posts look unusual, and this may discourage users from visiting your page.

Second, plan your tape. Without one, you risk creating confusion on your page. Some images may not be combined in content or meaning.

Thus, the advantages of a business account on Instagram are obvious, because with it you expand your target audience, make it easier to do business and compose content.

Switching is free and available at any time. A beautifully designed business account is the key to your success in promoting your business through social media.

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