Content theft is not part of personal branding on LinkedIn. The right sharing is it.

Photo by Mark Duffel on Unsplash

We find countless tips on LinkedIn and Expert: Inside on the topics of personal branding and corporate influencers. In my opinion, however, what is communicated far too seldom and in many cases also implemented itself is related to the netiquette point in social networks. Especially when it comes to sharing content, which for me is clearly part of netiquette.

On LinkedIn they talk about algorithms, the best formats and hacks, but when it comes to basics like sharing content, hear that Expertise quickly. The way in which content is shared and, above all, sources and authors: Inside appear to play no role for many Expert: Inside. Rather, content theft is in the foreground.

There are almost the same possibilities to mention sources on LinkedIn as in any other social network. Or the alleged knowledge about the LinkedIn algorithm comes into play again, which prompts someone to rather steal a picture and share it without a source, i.e. to use the official function.

Share content on LinkedIn correctly and sources call

What options do we have on LinkedIn to share content correctly and with reference to the original source (as good as possible)?

We have the LinkedIn share of already published posts. This is the simplest variant, as the original post is part of your own post.

If, for whatever reason, you would rather publish a picture that has already been shared as a picture post, please name the source by marking your profile. Alternatively, the post can also be added as a link in your own text and if you think that the LinkedIn algorithm doesn’t like that (for whatever reason), you can use the great comment hack and place the link to the original post there.

Of course, this problem isn’t unique to LinkedIn, and at some point, I’ll let the “Welcome to the Internet” argument, so it just goes, hold true. But if you write yourself Personal Branding Expert: Inn on the flag, then my demands simply increase. 🙂

The blogosphere as a model

In the blogosphere there is a rule that if you refer to another article, it will be in the own article also linked. Not hidden, but very clear and distinct. Links are worth a lot for blogs and play an important role for various reasons.

There are other reasons for LinkedIn content and posts, but this does not change the principle. The shares, markings and links lead other people to the content and profiles and that is just as much a part of social networks as the often praised “Social media is not one-way communication”.

Whoever is with the When choosing your content, you shouldn’t stop at finding the content, but should also make the implementation right.

Of course, this also applies to content that is shared by other social networks. If you like, you can also take a screenshot of tweets, but the tweet and / or the Twitter account should also be linked here. It doesn’t matter whether these links lead your own followers away from their own post or not.

Markings and links help the original sources a lot more than if, for example, the account names are mentioned in tinkered pictures.

Like you for me, so I for you

The simplest motivation to stick to the points mentioned is to look at yourself. If someone shares your content, do you want to be tagged too? Yes.

Would you like the original post to be shared? Yes. Would you like your image to be saved and easily shared with no source? Of course not.

And if you call yourself Personal Branding Expert: In, then you should set a good example and not build up your LinkedIn profile with stolen posts, pictures and videos. Completely regardless of whether it works.

Sharing is caring, remember!

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