It’s no secret that Instagram is a major element of social media marketing, with over 13% of the world’s population reporting an account and 80% of those account holders saying they are actively following brands. Instagram also boasts a 4% engagement rate, which is 10 times higher than Facebook and 84 times higher than Twitter.
As a result, many brands are looking for success on Instagram. But without the right knowledge of the platform, it is easy for brands not to fail to achieve their goals. This guide explains how the Instagram app works, why it’s important to follow best practices, and how to make sure you’re successful with your posted content, writes business.com.
Why should you use Instagram?
Instagram can help you build an audience, sell products, or interact with customers. It’s also quick and easy to use – all you need is a smartphone and a plan.
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Here are some things that can help you with Instagram:
- Create a brand personality
- Increase your audience
- Sell products directly through the application
- Get involved with customers
- Partner with influencers in the market in which you operate
- See what the competitors are doing
- Share information, posts and personal stories about your business
- Build connections with other companies
- Be aware of consumer trends
- Collects customer data
- Expand your marketing strategy
How does Instagram work?
The key to Instagram is that it’s based on visual content. Everything on Instagram revolves around photos or videos, unlike Facebook or Twitter, which supports a wide variety of content and media.
When you upload a photo, it appears on your followers’ feeds, where they can rate, comment, or share the post. The more likes or comments you get, the more “relevant” the post is and the more it is placed on the following feeds. This algorithm is a vital part of success on Instagram.
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When Instagram released the latest algorithm update in July 2018, it identified three main ranking factors that help inform the algorithm and who sees your posts:
User Relationship: If a particular user has been regularly engaged with your content in the past, it’s very likely that Instagram will display your content in their feed in the future.
User Interest: This signal is based on what other accounts have interacted with the user. If the other accounts are similar to yours, the user has a good chance of seeing your posts.
Recent Post: Newer posts take precedence at the top of the feed, while older posts appear below. Instagram also shared three other considerations for the algorithm:
The more accounts one follows, the more competition they will have for the top spots in people’s feeds.
Why is it important to follow Instagram best practices?
Because Instagram and its algorithm can be complicated, there are many guidelines, best practices, and tips available to get the most out of your application efforts. It is important to read these tips and best practices and find the ones that make sense for you and your business. If you try to get into nstagram without knowing anything, it may be difficult for you to get involved.
What are Instagram best practices?
One of the most important aspects of bringing your brand to Instagram is the commitment to do it right. This could be the difference between success and failure, because you need to know how both the algorithm works and how to attract your followers.
Follow best practices for Instagram success
1. Post constantly
You don’t want to be the account that appears in someone’s feed and ask, “Who else is this?” To avoid this, set up a posting schedule and follow it.
Studies have shown that one or two consistent posts a day are ideal and relevant without flooding people’s flows. As for the question of what time of day is best for posting, the answer is whatever works best for you and your followers, which can take a while to find out. Watch Instagram Insights or your own analysis carefully for the moments when the involvement seems highest and targets those hours.
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2. Don’t overdo it
An important Instagram faux pas is sharing multiple photos as individual posts one after another. This can be annoying for users, as all those individual photos will appear in their feeds, and this can be avoided if you post them in a single post.
Limit yourself to one or two posts a day and think carefully about what you post.
3. Publish only quality content that makes sense for your brand
Instagram is quality over quantity. Carefully consider what you post and why. How does it relate to your brand? Will your followers like it and engage with your content? What is the purpose of your business? You can use Instagram analytics to see what content has the best results with your Instagram audience.
4. Tell stories
Since Instagram has become so popular, it’s easy to tell when a user or brand is doing it just because it’s trendy and not because they have a genuine message to share. Focus on telling your story or brand through images, videos, and text, and look for connections with your audience. When followers feel an emotional connection to your content, they are more likely to engage and become loyal followers.
5. Know your brand
To sell your brand, you need to know it inside and out. Instagram, like any social media app, has its own culture and label, so part of your initial marketing plan should be to figure out how your brand fits into that culture.
6. Be visually consistent
Users will expect visual consistency when they click on your brand page. This doesn’t mean that your Instagram should look like a big advertisement – especially since today’s users are gravitating towards more organic content. However, it is something you should think about and determine early. What kind of look or vibration do you want your profile to have? Moody? Luminous? Organic? Natural? Whatever you choose, it should be in line with the rest of your company’s branding and be recognizable to your Instagram followers.
Photo source: Unsplash