In short, what are the posts with product placement on Instagram? Instagram product placements make shopping on the platform easier.
Companies and creators can label products directly in their posts – creating a seamless shopping experience.
And thanks to Instagram Checkout (which hasn’t come out globally yet), users can buy products directly on Instagram without leaving the app.
What are Instagram posts?
Instagram e-commerce features are constantly evolving and changing the way we shop.
In addition to Checkout, Instagram is also testing features that allow users to “virtually test” products – using Instagram Instagram Stories filters.
But that’s not all. We currently have the following e-commerce features
# 1. Posts with product placement in Feed
Instagram posts are a great way for followers to discover new (and current) products. By adding a direct route to the shop, I can go from inspiration to conversion in a few clicks.
Once you’ve set up your Instagram Shop, you can tag up to five products on a single image or video.
And don’t worry – tag other accounts! This would be useful if you used user-generated content and wanted to tag both the creator and the product they used:
No matter the size of your business, buyable feed posts can be extremely effective.
Both mega-brands like Lululemon and small businesses like Shop Khalia use them as part of their sales strategy:
You can also add product tags to Instagram carousel posts and include up to 20 products.
This creates a quick and easy way to display an entire collection (or “lookbook”) in a single post.
See how the British fashion brand Whistles uses a combination of carousel posts and labeled products:
These types of posts are the easiest way to sell on Instagram, allowing you to promote your products in a non-selling way and integrate them organically into your feed.
# 2. Instagram Shop
Instagram Shop is a game changer when it comes to reaching new customers and driving traffic.
With this feature, brands can select a list of affordable products that are directly accessible through the “View Store” button on their Instagram profile page.
And even better – Instagram Shop brands can also be featured on the Instagram Shop tab.
The Shop tab is a simplified way for users to discover new products on Instagram, with the option to browse and explore:
• Editor’s choices
By clicking on a suggested product, users can see pricing information, how to buy, and more.
3. Instagram Story Shopping
Brands are no longer limited to the “swipe up” urge when it comes to driving traffic to their site through Instagram Stories.
Followers can now tap a sticker to learn more about the product and finally to make a purchase.
Product tagging in Instagram Stories can be a more subtle approach to highlighting product details and promoting the catalog:
The best part about using Instagram Stories shopping stickers?
Small businesses with followers below 10K can drive traffic to their products, rather than waiting for the “swipe up” option. Thanks, Instagram!
# 4. Instagram Live Shopping
Instagram Live is one of the best ways to present your products in a friendly and relatable way.
And with Instagram Live Shopping, you can tag products directly on the Live show for viewers to touch and buy.
It’s like a modern QVC experience.
How does it work?
Instagram Checkout access accounts can tag up to 30 products from their Facebook store or catalog before going live.
Then, during the broadcast, the host can set a single product on the screen – providing a new and interactive way of shopping.
# 5. Shopping on IGTV and Instagram Reels
In 2020, Instagram announced IGTV Shopping and the opportunity to shop through Instagram Reels – adding more new ways to discover products within the app.
Now you can shop right on IGTV. 🛍 🎥 And later this year we’ll start testing shopping on Reels.
We want to keep making it easier to find products you love while supporting your favorite creators. pic.twitter.com/szutd49ZM2
– Adam Mosseri 😷 (@mosseri) October 5, 2020
Previously, the only way to share product links in IGTV videos was in the description box, which viewers should tap to open it.
Now you can directly label the products you buy!
Regarding Instagram Reels shopping, Adam Mosseri of Instagram said: “Creators can tag products in Reels and, if you’re interested, you can learn more about them.”
As of today you can shop with Reels. Creators can tag products in Reels, and, if you’re interested, you can find out more about them inline. I’m excited to see how this helps people find and share new things you love. pic.twitter.com/vA26LF6Bpm
– Adam Mosseri 😷 (@mosseri) December 10, 2020
# 6. Shopping via Instagram Guides
Instagram guides provide an easy way to share recommendations or tips – and there are three different formats to choose from: places, products, and posts.
With product guides, you can select a list of best-selling products or create packages tailored to your audience’s needs.
In addition, anyone can create a product guide on Instagram, so it can also be a great way to partner with influencers or creators.
TIP: Consider using eye-catching titles such as “Mother’s Day Gifts”, “Products Under $ 20” or “Community Preferences”.
# 7. Instagram shopping from the creators
Purchasing from creators gives influencers and creators the opportunity to generate sales on behalf of the brands they work with.
With this feature, they can create Instagram posts that can be purchased with branded products. Their followers can then purchase them using Instagram Checkout.
For now, it’s only available to a select number of companies and creators.
How to create posts with placements of products that convert
Now that you know how to make Instagram posts accessible, it’s even more important to create content that converts.
You want posts that resonate with your community, attract your target audience, show your products, and get people to click the buy button.
Here are 6 tips on how to create conversational product placements
Sfatul nr. 1: Use a strong urge
Adding a prompt (CTA) to your Instagram description can increase engagement in your posts and, more importantly, encourage followers to complete an action.
Whether it’s signing up for a newsletter, clicking on the biography link, or commenting to enter a contest, a strong CTA can go a long way.
TIP: Be clear and direct with your CTAs so that followers know exactly what you want them to do.
Sfatul nr. 2: Maintain your Instagram aesthetic
Having a consistent Instagram aesthetic is one of the best ways to grow your account and show your brand style and voice.
Your shopping posts should match perfectly, too.
Sfatul nr. 3: Spacing labels in images
The space on a mobile screen may be small, so if you label multiple products in a single post or carousel, make sure they’re evenly spaced.
This way, they will not overlap or obstruct the information on the label. You want to make your shopping experience as easy as possible for your community.
Tip # 4: Add relevant hashtags
The Instagram algorithm pays attention to Instagram shopping posts, so you want to make sure you’re optimizing them.
Including descriptive hashtags is a way to optimize your posts and make them “searchable.”
In addition, users can follow hashtags to make your posts even more visible.
If you use hashtags effectively in your Instagram shopping posts, you’ll start soon see an increase in engagement and conversion as more people discover and follow your posts.
Tip # 5: Introduce your products with user-generated content
Using user-generated content (or UGC) is a great way to show your brand and allow customers to be the spokespersons for your products.
It allows you to diversify your posts, highlight your community and can raise the aesthetics of your feed.
Tip no. 6: Use videos to bring your products to life.
Instagram Stories videos are a great way to integrate stickers that can be purchased into your posts and demonstrate what products do.
It’s especially useful for clothing, makeup and jewelry brands (or anything else that can be customized), it’s a fun and easy way to capture your product from all angles, and to give viewers a brief look at purchase expectations.
How to measure the success of posts with product placement
Measuring the success of product placements on Instagram is an integral step in your overall social media strategy.
Once you know what resonates with your audience, you can create similar content that you know stimulates sales.
And the best way to do this? Take a look at Instagram Insights.
Instagram statistics for buyable posts contain tons of useful data. You can see common data, such as comments, appreciations, and coverage, but you can also go deeper.
To see how an individual post works, tap ‘View statistics’.
Here you will see product-specific values (such as product pageviews and product button clicks), which will vary depending on Instagram Checkout activation.
So you have everything you need for your product placement strategy, set up your profile to access all the features of the Instagram shop and start making sales!