Instagram is an actively growing and rapidly developing social network, attracting millions of new users from all over the world every year. Its feature is ample opportunities for publishing and editing photos. It is the photos that make up most of the content, which determines the specifics of using the social network, including for advertising purposes. It is actively used to drive traffic to a wide variety of offers. It is also beneficial for advertisers to promote products on this site. An Instagram advertising exchange for bloggers is a convenient tool for promoting goods and services.
Traffic Arbitrage Features and Working Techniques
To create an advertising campaign and place targeted ads on Instagram, you first need to create a business profile and link it to your Facebook account. The settings are made through the Ads Manager: through it, you can go to the advertising account in order to select a campaign goal, set up targeting parameters.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
Now I have a big team and millions of launches with me.
I work in a comfortable environment and at a convenient time.
I choose the clients I work with myself.
I see opportunities for income growth and always use them.
And all this thanks to the possibilities of social networks.
Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.
My team and I have compiled a list of the TOP 7 promotion services that will help rock your personal brand. You can download it for free!
Traffic is drained to the landing page from the selected affiliate network, as well as to the online store or any other site to which you can give a link. Instagram is protected from intrusive ads: massliking and massfollowing will lead to a quick account blocking. To avoid this, you can use the dual profile system: for this, a link to a commercial account is given from the main work profile, and a call to go to the landing page is placed on it.
The following methods are used to arbitrate traffic:
- Boost subscribers (following). A young, newly created profile, it is better to use a maximum of 100 subscriptions per day to avoid being banned. Subsequently, this number can be increased. On old accounts, this number can be increased to 1000.
- Sending messages via Direct . It can be perceived as spam by users, which will lead to account blocking, so be careful.
- Massliking . You can put up to 1000 likes from one account per day. Reducing them reduces the risk of profile blocking.
- View Stories . Many users are interested in who viewed their stories – this leads to an increase in the number of clicks to the desired ad page.
- Purchase posts on accounts with a large number of users who belong to the required target audience . In this case, when choosing, you need to take into account not the number of subscribers (it may turn out to be winding up), but their real activity on the page – the number of likes under posts, comments, etc.
- Placement of targeted ads via Ads Manager . All ads must strictly comply with the requirements of the social network.
Instagram has a negative attitude towards affiliates, so only white offers should be advertised on this social network. Advertising any prohibited items will result in a quick account ban.
Social Media Promotion Course
Successful traffic arbitrage cases on Instagram
There are several examples of successful cases when promoting offers on Instagram:
- Advertising of residential complexes in Stories format . Stories for 7 offers were published to promote economy and comfort class housing. Within 2 weeks after the demonstration of the stories to the target audience, we managed to get 28 leads and 19 calls, the cost of preparing and publishing advertising amounted to 9600 rubles. The total profit of the advertising company was 45 thousand rubles, that is, the amount of net earnings – 35.4 thousand rubles.
When testing offers, we found out that housing in economy class complexes attracted more attention of potential buyers. To generate leads in this way, you need to select a Lead Generation campaign goal in Facebook Ads. In order not to scare away users, it is enough to ask them only 2 questions – name and contact number.
- Offer – 4RAbet Casino . Promotion was carried out through Instagram and the partner network ADBID.BIZ. Advertising investment was $ 254 and revenue was $ 765. Net profit – $ 515. To start the promotion, an account of a “successful businessman” was created, who is ready to teach how to make money on an online casino.
The account was carefully filled with “real” photos with symbols of success: expensive cars, hotels, restaurants. Next, posts + stories were purchased on popular accounts with a link to the target profile. Target audience – men between the ages of 18 and 25. As a result, users went to the casino website and signed up to try out “wagering schemes” that could bring them victory.
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We at the SMM Academy are confident that you can attract customers and sell them your product or service on any social network. Everyone works, but each one needs its own approach!
Do not think that it is too late and all the cream has been removed from social networks. Their audience continues to grow. New users appear here every day, which means that the number of potential customers for your business is growing. Ditching social media now is like slamming a store door in front of them.
Analyze the demand for your product by searching for keywords with hashtags.
Study your audience. It’s good if you already have a current customer base and can do ABCXYZ analysis.
Collect a preliminary base in social networks through scraping.
To help you, my team and I have compiled a list of TOP-50 useful services.
You can download it for free!
To receive traffic from Instagram, you will need to invest a lot in promoting your own profile. It should look as lively and interesting as possible, direct intrusive advertising will lead to a quick account blocking. You can work with a wide variety of product offers, but promotion of “white” products will be more reliable. Advertising of prohibited products or any questionable offers may result in blocking.