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Instagram limits and restrictions in 2021: followings, likes, unsubscribes

In this article, you will learn:

  • What are Instagram limits and what they are for.
  • Daily limits on subscriptions, unsubscriptions, likes, comments, direct mailings, mentions.
  • How many stories, photos and videos can be published per day.
  • What intervals to put between actions.
  • How to avoid bans.

What are Instagram limits and why are limits needed?

Limits are restrictions on mass actions on Instagram: subscriptions, unsubscriptions, likes, comments, mailings. This is how the administration of the social network is fighting bots and cheating.

Another social network is not profitable that people use mass following and massliking to promote their pages, instead of official advertising.

If in 2013, we could subscribe to tens of thousands of accounts a day, then in 2021 there are limits that must be observed. Otherwise, the account will simply be blocked – first for a while, and then forever. These are the new Instagram rules – either we follow them, or move to another social network.

The limits for new (under 6 months) and old (over 6 months) accounts are different. Therefore, at the first stages of promotion, the profile should “lie down” a little. You cannot immediately subscribe to 3,000 people a day – the ban will arrive instantly.

Subscription and unsubscription limits

First, let’s look at the limits on subscriptions and unsubscriptions – for new and old Instagram accounts. This promotion method is called “mass following”.

Subscription limits for young accounts: up to 3 months

Time span: Number of actions:
Per day First 3 weeks: 50
After 21 days: 300
Per hour First 3 weeks: 2
After 21 days: 12

Unsubscribe limits for young accounts: up to 3 months

Time span: Number of actions:
Per day 700
Per hour 30

Subscription limits for adult accounts: 3 to 6 months

Time span: Number of actions:
Per day 400-500
Per hour 22

Unsubscribe limits for adult accounts: 3 to 6 months

Time span: Number of actions:
Per day 1,400
Per hour 60

Subscription limits for “oldies”: from 6 months

Time span: Number of actions:
Per day 600-700
Per hour 30

Unsubscribe limits for oldies: from 6 months

Time span: Number of actions:
Per day 2,000
Per hour 84

Limits on likes

Now let’s look at the restrictions on likes – first for young Instagram accounts, and then for adults and oldies.

Likes limits for young accounts: up to 3 months

Time span: Number of actions:
Per day 300
Per hour 12

Likes limits for adult accounts: from 3 to 6 months

Time span: Number of actions:
Per day 500
Per hour 21

Limits on likes for “oldies”: from 6 months

Time span: Number of actions:
Per day 900
Per hour 38

Limits for comments and messages in Direct

First of all, let’s take a look at all the restrictions for mass mailing comments. On young accounts – under 3 months old – we do not recommend using this method of promotion. There is a high risk of getting banned.

Comments for adult accounts: 3 to 6 months

Time span: Number of actions:
Per day 140
Per hour 7

Comments for “oldies”: from 6 months

Time span: Number of actions:
Per day 190
Per hour 8

Now let’s talk about mass mailing messages to Direct. use this promotion method only on Instagram accounts older than 3 months. This will reduce the likelihood of profile blocking.

Subscribe for adult accounts: 3 to 6 months

Time span: Number of actions:
Per day 50
Per hour 2-3

Newsletter for “oldies”: from 6 months

Time span: Number of actions:
Per day 100
Per hour 4-5

Limitations for stories and mentions

Instagram has no restrictions on creating stories. You can publish 2, 3 or 5 stories in one day. But it is better – no more than two, so that the audience does not get fed up with monotonous content.

There is another promotion tool – mentioning users via @ in posts. This promotion method has its own limitations that must be observed.

Be very careful when using mentions. Therefore, on completely “green” Instagram pages, we do not recommend using this tool.

References for adult accounts: 3 to 6 months

Mentions for “oldies”: from 6 months

Time span: Number of actions:
Per day 24
Per hour 1
Time span: Number of actions:
Per day 50
Per hour 2

Intervals between mass actions

To reduce the risk of blocking your Instagram account, observe the intervals between subscriptions, unsubscriptions, likes, mailings. The delay is set in the program that you use to promote your profile.

Actual intervals for accounts under 6 months old:

  • Subscriptions : 90 seconds.
  • Unsubscriptions: 70 seconds.
  • Likes: 80 seconds.

Actual intervals for old accounts older than 6 months:

  • Subscriptions: 70 seconds.
  • Unsubscriptions: 50 seconds.
  • Likes: 60 seconds.

How many photos and videos can I publish per day?

Let’s look at the restrictions on adding photos and videos to avoid temporary blocking of the profile:

  • Accounts under 3 months old: no more than 4-5 posts per day.
  • Accounts over 3 months old: no more than 20 posts per day.

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The tool attracts only live subscribers – your target audience. There is a free trial period (3 days).

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How to avoid the ban: useful recommendations

At the end of the article about the limits on Instagram, we want to share with you useful recommendations that will help you avoid bans when performing massive actions:

  • Increase the intervals gradually. If today you set a delay of 30 seconds, then tomorrow increase it to 32 seconds, not 50 or 60.
  • Link your Instagram account to Facebook.
  • Subscriptions first, and after 12 hours – unsubscribe.
  • Use a proxy.
  • Occasionally subscribe and like posts from your account manually.

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