More than 1 billion people around the world use Instagram and spend an average of 28 minutes a day on the app. But if you don’t know how to analyze Instagram Analytics, your marketing efforts could be in vain.
Nowadays, Instagram is one of the fastest growing social networks on the internet.
And to reach the right audience, it is important not only to get the right content choice, but also to know how to analyze the results.
The app offers a wide range of metrics that are essential for measuring the performance of your posts, understanding your audience and improving the results of your marketing strategy.
If you have a business account on Instagram and want to know how to analyze your activities, in this article, we will show you how to use Instagram Analytics to rate your posts, stories and promotions.
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What is Instagram Analytics
In short, Instagram Analytics or Instagram Metrics are the data that will show you your performance on the network.
With this tool, you will get a complete view of how your product or brand is performing.
And based on this information, you can find out what your best content is, what products are doing better, etc.
This makes it easier to think of new ideas and create new strategies to develop your business !
Instagram Analytics may seem a little complicated at first, but in a few steps you will understand everything to start using this fantastic tool!
If you want to understand Instagram metrics and increase your success even more, come with me and I’ll tell you all the details!
How to access Instagram Analytics
Instagram Analytics is only available for business profiles on the network and this is just one of the many reasons we recommend switching to a business profile if yours isn’t already.
1. On your profile, click on the menu in the upper right corner. There, you will find and click on the “Information” option.
2. Ready! You now have access to your Instagram Analytics! Easy, isn’t it?
On this page, you will find a lot of different information and data that will help you take your company to the next level.
Here you will have three main tabs: Overview, Activity and Audience. Let’s talk a little more about them below!
What are the main analytics for Instagram Analytics?
On this page, you will have access to all types of information available on Instagram Analytics! You can check posts, stories, videos, photos, promotions and more!
In the “Publications” tab, you will be able to see all the posts on your page to date.
In the Publications tab, you can search for your publications by type of post, by period and by type of interaction .
In addition, we also have the “Stories” tab, which follows the same idea, with similar filters.
Your publications will always appear in order, starting with the best performing ones.
With all this information, the job of those dealing with online sales is much easier!
On this page, let’s see a summary of the key metrics for the week on your Instagram Analytics page.
The data here are Range, Impressions and Interactions. These are the most important metrics for your growth.
The Reach is the amount of people who have been able to see your posts. Impressions are the number of times your posts (photos, videos and stories) have been viewed in a certain period of time.
For impressions, it counts each time the post is viewed, no matter if it is by the same person.
Finally, the Interactions are the amount of people who like, commented, shared or saved your post.
These three metrics are critical to the growth of any business, so stay tuned!
On the last tab, we have the page named “Public” . As the name implies, this tab is dedicated to providing data about your target audience.
Here you will find who your followers are, in some categories.
- Age Group;
- The hours of use of the application;
- Gain/Loss of weekly followers.
Understanding who your target audience is is essential to creating specific strategies to reach them.
Using the information present in Instagram Analytics, you can create advertisements specifically aimed at it. Amazing, isn’t it?
Get to work!
Now that I’ve shown you the importance of Instagram Analytics, you can start today to understand all the metrics and then think about strategies to leverage your business.
But to go further and develop further, you need to invest in your advanced knowledge! Don’t know what that means?
Well, you need to invest in advanced knowledge, so that you become an expert on the subject and have all the tools to have a successful business!
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