The proverb about what is met by clothes has never lost its relevance, and for Instagram it is more important than ever. A well-tuned profile = successful sales and brand promotion.
In general, the setting is not difficult, and the social network itself has the necessary tools for this. In this article, we’ll show you what to do when creating an account, how to set up an existing profile, and also touch on the types and quality of published content.
The importance of setting up your Instagram profile correctly
Design plays a significant role in the success of your business or blogging. Focusing only on beauty, eccentricity, and creative post templates is a misguided tactic. In this article, we will look at how to set up a high-quality Instagram profile so that it works for you and performs important tasks :
It is important for business accounts that customers find all the information they need immediately. For example, text about the company, catalog, prices, terms of payment and delivery, offer, website, promotions.
A well-designed profile will help shorten the consumer’s journey from page visit to purchase if product categories, discounts and contacts are located on the first screen.
The audience, entering a blogger’s page, should easily and quickly understand where and to whom they got. You need to customize the profile header on Instagram so that there is all the important information: who you are, what you write about, where you are, what you do, what you are fond of, what you breathe, who is useful to your blog, etc.
But even if you don’t plan to professionally manage your account, Instagram is a good place to keep your memories, photos and thoughts.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling beginner. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
Now I have a big team and millions of launches with me.
I work in a comfortable environment and at a convenient time.
I choose the clients I work with myself.
I see opportunities for income growth and always use them.
And all this thanks to the possibilities of social networks.
Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.
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It is important to think over all the details. And you need to start by looking for an interesting and suitable nickname.
Basic Instagram Profile Settings
How to choose an Instagram profile name
You need to understand what type of blog you will be running in order to decide what to name it. Will it be about your life and personal history? Or are you going to teach something, sell something? Or is it a company profile? The difference is huge.
If you need an Instagram account as a personal photo album or diary, then it doesn’t matter what name you give it. Choose any free one.
For a professional reference (it doesn’t matter if a blog or a store is planned) the correct name is very important. It should be recognizable and easy to write. Perhaps your first and last name meet these parameters, but it is allowed to come up with a pseudonym. It’s good if the profile name reflects the theme you’re going to stick with.
For example, if you write about the interior, then the nickname may contain the words “design”, “renovation”, as well as their derivatives and synonyms. Try to choose the name of your blog so that it speaks of the direction of your business.
In company profiles, it is considered good form to indicate the city where it is located so that the consumer can immediately find his way.
How to customize your Instagram profile header
What is the first thing a user pays attention to when they log into someone’s account? The first glance falls on the profile header – the area under the avatar, in which the whole main essence of the blog should be reflected. It also helps in finding the page in the search.
For personal blogs, it is enough that you indicate your name, hobbies, how your account differs from others, why it will be interesting to subscribers.
The head of the company should contain the name, field of activity and the goods or services that you do. Thanks to this, a casual visitor will not only immediately understand where he is, but will also be able to find the page by keywords.
Don’t forget the importance of your profile header. It is she who is responsible for the first judgment and decision on the subscription.
Aesthetics and visuals on Instagram are perhaps the most important. Few people will read the text if the photo is ugly. You won’t be able to set up an Instagram profile without working on the overall style and engaging images.
Follow these guidelines :
Good photos require quality lighting . They are best done in daylight using reflectors. If this is not possible, purchase professional light sources. This factor determines what kind of shot you get.
A photophone is an excellent solution for a unified visual range . Of course, this does not mean that photos in the interior or on the street cannot be taken, but they are more difficult to combine together.
Decide on a color scheme and stick to it in your photography . Editing applications will help you with this, in which you can use presets – saved settings for color correction.
Learn what the rule of thirds is and don’t forget about it when taking a photo . Use unusual props, get creative with your layout.
Find decorative elements for yourself that, repeated in the photo, will create a general mood and story .
High quality photos are taken. Will this be enough? Once upon a time – yes. But now it is not only the visual range that is important, but also the texts you place. The best solution would be to draw up a content plan for a week (or better for a month) so that you know exactly when and what you publish. This will streamline your work. You don’t have to frantically think about what to write when it’s time to post a post.
To make the right plan, you need to understand what types of content exist on Instagram :
Informative . This group includes product reviews, recipes, news, factsheets, and expert opinion.
Easy. People go to Instagram not only to look into the backstage of someone else’s life or to learn something, but also to distract themselves from everyday life and smile. Memes, funny texts, tests and quizzes in stories, etc. go well.
Selling . This means texts with a presentation of goods and services that show them favorably, work out objections and call for a purchase.
Storytelling . The method proved to be excellent in sales. You don’t just describe your product, but tell a whole story that keeps the subscriber’s attention and motivates him to take the action you need. It is important that there is no fake, otherwise the buyer will feel a catch and his trust in you will be lost.
Don’t get stuck on one kind of content. Maintaining a store profile doesn’t mean that all your posts should be selling posts. On the contrary, this approach will only alienate potential customers. Make your account diverse and useful!
How to use hashtags
What are hashtags? These are search keywords that help social network users find what they are looking for. Correctly setting up an Instagram profile without using them will not work. They are necessary like air to promote an account, product or service.
In order to make it easier for you to find users, put hashtags in every post. If there are a lot of them, it is better to move them in the comments, so you will have more space for the text. Register hashtags not only in Russian, but also in foreign languages. If it is important for you that users from the same city as you read you, also indicate it in the hashtags.
Geolocation connection and its impact on coverage
Don’t neglect the geolocation function. It can be used not only as an indication of where the photo was taken, but also to show the location of your target audience.
If you put the tag of a popular place where a lot of people gather who are interested in what you are doing, the Instagram algorithm will show them the post in the search. In addition, the subscriber will decide that you have something in common, which is good for creating your image.
Go to Stories and Live
The site allows you to publish several dozen stories per day. Recently, people have been following Stories more than posts. Therefore, it is important to demonstrate in them something interesting from your life, to talk about something important or new, to show yourself from other sides. In addition, circles with stories are much more noticeable in the feed than a post that still needs to be scrolled to.
Instagram experts advise to create several stories per day to keep the attention of subscribers. This will keep you reminded of yourself.
Another opportunity for developing a profile that the platform provides is conducting live broadcasts. They are designed to communicate with readers in real time. Due to them, your reputation grows, loyalty and trust of the audience increases. It is important that Instagram not only puts live broadcasts in the first positions in the carousel with stories, but also sends a notification to subscribers about the start of the broadcast.
If you want to improve your stats and increase your reach, start going live a couple of times a week. The result will surprise you!
Setting up a business account on Instagram
To customize the Instagram profile header for business, you need to transfer your account to the appropriate category. To do this, you must have a public Facebook page. If you already have it, all you have to do is link it to your Instagram using the following instructions :
In the settings of your Instagram account (be sure to do this through the app!) go to the settings, and then click “Switch to a professional account”.
Specify the type of business account.
Mark the category of your activity.
Log into Facebook through the application and select the public page with which you want to link your Instagram profile.
Register contact information for users.
The address will be publicly shown in your profile data, and when clicked, it will be displayed on the map.
If you have a personal blog and would not like to show your phone number or place of residence, do not write this information, as it is not necessary.
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Setting up a direct on Instagram
Direct on Instagram is an analogue of instant messengers of other social networks. Communication can be not only through text, but also through voice messages, emoji, photos and videos, GIF pictures. It also includes reactions and responses to stories.
Share a post or story by redirecting it to the right person in a direct or your own story. To do this, you need to click on the icon with the image of a paper airplane, then select one or more recipients and send.
But it’s worth remembering that there are closed accounts. If you send a post from such a profile to a person who is not his subscriber, then it will not be visible to him.
Instagram also provides the ability to create a chat for several interlocutors. To do it, you need :
Click on the plus sign in the upper left corner and select the people you want to add to the conversation.
Then click “write in chat”.
If people who are not subscribed to your page write to you in direct, Instagram takes their messages to a separate tab, where you can preview them and decide whether to accept the request for correspondence or reject.
Universal structure of a selling post:
The social network provides a lot of tools in order to personalize your profile on Instagram. For example, in the directory, you can mark the correspondence with any subscriber as important, disable notifications or return messages to the unread category.
If you click on the sort icon in the search bar in the direct section, you will categorize messages as read and marked as important.
Correct setting of Instagram Stories
An analysis of the topic “how to set up a profile in Instragram” would not be complete without mentioning the correct design of the stories.
Haylats are stories saved in special folders. They will not disappear in a day. Go to your stories, click “highlight” and then “add to the current one.” It is allowed to have several different folders with highlights on the site.
You can set a cover for your saved stories and set a title.
The name for the actual one should contain only 15 characters, so it is better to come up with something short and succinct to describe them.
But there are no restrictions for cropping the cover.
Experts recommend to design saved stories in a single style that will overlap with your feed and avatar. This way you can set up an Instagram profile with a shared story.
When saving new stories to the highlight, they will be displayed first, and then the ones added earlier will go. If you need to edit the current one, press and hold its icon for a long time until the tool menu pops up. There you can already choose the action you need.
Many Instagram newbies are lost on what to show in their stories and keep them up-to-date. Let’s look at some ideas .
If you do not have a personal, but a business account, then place the catalog, shipping and payment information there. Show news, inform about promotions and special conditions. Create a separate folder for customer feedback.
Create a category about something important or interesting for your subscribers and post it regularly.
Collect a selection of your posts on a specific topic in highlays. For example, reviews on equipment, posts about apartment renovations, recipes, history of your relationship or professional growth.
Tell us about interesting events and activities.
Show your team, project, reveal some facts about yourself.
F.A.Q. – frequently asked Questions. For example, about the characteristics of goods, terms of return and guarantees. And any other questions your subscribers ask you about your topic.
Share apps for Instagram or photo content.
You’ve probably noticed how bloggers design their highlights. Of course, this topic has its own trends :
aesthetic and minimalistic photographs of the same style (the main thing is that it is clear what is depicted on the miniature);
vector icons or illustrations;
patterns and textures;
text (it is important that it is clear, visible and readable).
Remember Jeffrey Zeldman’s words: “Content precedes design. Design without content is not design, it is decoration. ” No matter how hard you try to customize the profile header on Instagram, no matter how you work on the visuals and the covers of stories, if you don’t have interesting and well-written texts, a general idea and semantic load, you won’t get far. Develop in both directions. Good luck and inspiration!