Not every user of this social network knows how to promote a story on Instagram. But in vain. As a rule, people just upload some pictures there or share their thoughts. Or you could set up ads and show them to your audience, increasing reach or taking users to your landing page.
To promote your stories, there are two ways – through the Instagram application and on Facebook. Both options are simple and straightforward, even a child can handle it. Below we have detailed all the steps of the promotion, as well as listed the problems that may happen during the setup.
Popularity of Instagram Stories
Instagram has become an integral part of the life of a modern person. More than 300 million users visit the app every day to view published stories and share their own. Response occurs to every fifth post, and a third of users show greater interest in the products and services mentioned in the disappeared posts. The most popular “Stories”, which show the advantages of the company, acquaint users with the inner kitchen from the inside.
Human Stories help build relationships with subscribers. Tell about yourself, your hobbies and do not forget to show what goods or services you can buy. By publishing “stories” you will quickly acquaint the audience with the proposed product, rather than leaving posts in the news feed.
Before you start promoting Instagram through Stories, decide on the content. It is important to distinguish between what you want to write about in your posts and what you will be covering in Stories. It is recommended to talk about something stable, long-term in the feed, and the story is suitable for polls, games and publishing daily events.
How to triple income with your personal brand on social media
Leading expert on social networks in Russia. Graduate of the Presidential Management Training Program with training and internship in Germany.
Personal branding is what they say about you when you are not in the room. ” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.
You can be super cool, but if no one knows about you, you are no different from a fledgling newbie. But running around with your “I” and your own expertise is also not an option. No empty words and bloated ego.
Once upon a time, after the collapse of my first business, I did not understand where to move on. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
Now I have a big team and millions of launches with me.
I work in a comfortable environment and at a convenient time.
I choose the clients I work with myself.
I see opportunities for income growth and always use them.
And all this thanks to the possibilities of social networks.
Nowadays, many are teaching how to promote a personal brand. But first, it needs to be properly formed, packaged, and only then promoted and monetized using social networks.
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An Instagram page must contain posts. They introduce users to information about you, your goals and achievements. That is why it is important to post useful and interesting content in the feed, insert hashtags and respond to comments from subscribers. And in order to promote your page, it is better to place posts in stories.
For example, in a story you tell and show how you spend time in the gym, buy healthy foods and make breakfast with them, and post material about healthy eating, the importance of jogging in the morning, or how do you know how to competently manage finances, vacationing in expensive resorts several times a year.
Instagram stories are displayed in chronological order, and subscribers see the latest posts first. Therefore, when posting “Stories”, it is important to follow some recommendations.
If, for example, your main users are office workers, then it is better to post stories in the morning when people go to work, during lunch break – from 12.00 to 13.00 and after 18.00 when most are already at home or rides on the train. The period from 22.00 to 23.00 is also considered the peak of activity when you can promote stories on Instagram, because many people scroll through the feed before going to bed.
An easy way to promote Instagram Stories through the app
Instagram Stories grab the attention of users in part because they are placed at the top of the feed. Almost all subscribers see them, so the number of views is higher than that of regular posts. There are two ways to promote Instagram Stories – increasing engagement and setting up targeted ads.
To increase engagement, it is recommended to publish a story in which subscribers can communicate, exchange opinions, follow links and share the “Story” with other users. For this :
start a drawing, one of the conditions of which will be a response to publication;
ask subscribers to answer some simple question;
run a small quiz with prizes for the winners
Besides, you can post stories more often than competitors. This will allow your posts to be in the top, and they can be seen by more users, including those people who have not followed you yet.
If you want to reach a large audience by promoting Instagram through Stories, you can’t do without targeted advertising. To do this, you must have a business account or have an author profile activated.
Start promoting your stories in a special format – promotions. Immediately after placing the “Story” and entering it, click on the three dots in the upper right, then click the “Promote” button.
After that, you need to define the parameters of users who will see the publication. Filters can be set by location, gender, age and interests.
Try to post “Stories” that will be useful to the very people to whom your product or content is directed. Interests built into the service will help you determine the information and promote your Instagram story. This setting will increase the reach of the desired audience.
Do not forget to set the amount that you are ready to spend during the promotion period, as well as the timing of the “Stories” display. Thus, after 24 hours, when the post disappears, it can be seen by users who have not subscribed to your page.
Next, you need to choose a payment method – on Instagram itself or through Facebook.
In the application, you can pay with a card linked to your account, the money will then be debited when the billing threshold is reached. For new users, it is not high. Payment from an advertising profile on Facebook is more convenient if the pages are linked to each other. In addition, promoting Instagram stories through Facebook will allow you to see statistics of profile visits and likes.
When choosing a payment method, rely on your Instagram profile settings. In any case, your post will be visible to users who may be interested in the content.
Beginners in promoting Instagram Stories should remember that you can remove a Story only after the promotion has been removed, even if it is no longer valid.
Promotion of Instagram Stories via Facebook
You can promote Instagram stories through Facebook if one account is linked to another. In this case, “Stories” are created through the Ads Manager ad account. You need to open a new campaign indicating any goal and select automatic publication in the settings. If the site is searched manually, it is enough to set the flag opposite the “Stories” in the Instagram section.
Depending on the goals pursued, set the schedule of the advertising campaign and the amount that you are willing to spend. Next, decide on the display format – video, single image or carousel will be available.
Downloading short videos or photos should be done after setting all the settings. Please note that the width of the image must be at least 500 pixels, and the video is shot in high quality, otherwise Instagram will not allow promoting stories, and it will not work to launch an advertising campaign.
The advantage of promoting stories on Instagram through Facebook is the built-in visual editor, in which you can create unique layouts for Stories or use ready-made templates.
After uploading, you need to submit the campaign for review. If the moderators find no errors, your Story will begin broadcasting to all users.
Story formats suitable for promotion
Before publishing an advertising “Story” on Instagram, it is important to decide on the format.
There are several formats and it is impossible to say for sure which one is better, because each of them has its own advantages.
If you’ve just recently thought about how to promote your Instagram Stories for free, then this format is best for you. Image publishing is popular with experienced entrepreneurs and aspiring entrepreneurs because it is easy to understand and does not take a long time to prepare. It is enough to take a high-quality photo of the product or the brand that represents it, but such advertising will not stand out from the crowd.
In this case, you can not only add a link to your site or profile to your ad, but also use the button to motivate subscribers to take the actions you need. These capabilities are the advantage of the single image format.
Modern users like watching videos on the Internet rather than images. Therefore, by choosing the video format when publishing “Stories”, you will definitely get a response. Do not forget to take into account the allowed resolution when uploading, and also that the duration of stories should not exceed 15 seconds.
Universal structure of a selling post:
Ring Gallery (Carousel)
In this format, you can place multiple images or videos in one “Story”. It is convenient for introducing users to several products at once or one with a description of its different characteristics.
For the successful promotion of goods and services, it is important to track page traffic, what actions were taken by users on it. This format, just, allows you to attract customers by motivating them to buy. A landing page can be compared to a one-page website only on Instagram. To encourage subscribers to take action, use special buttons, for example, register or subscribe to news.
If your site isn’t mobile-friendly, an Instagram landing page is the way to go.
Using this function, you can go to the store page with a detailed description of the product by clicking on the picture. There are similarities with the ability to tag people in photos in a post.
Instagram Stories Requirements
To successfully promote goods and services through Instagram Stories, adhere to the following rules :
The content shown in the “Story” should reveal the essence of the brand and be understandable for the user;
Bright posts get more attention without getting carried away and using acid colors. All “Stories” should be in harmony with the general background of the page or site (if any);
Stories do not have to openly call for purchases, it is much more important to introduce products and services gradually, consistently telling about their usefulness for users.
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Reasons why Instagram does not allow promoting Stories
If Instagram does not allow you to promote the story, most likely errors were found during the creation of the publication and preparation of the material.
To avoid such situations, you must comply with the following conditions :
only download good quality images and videos;
the selected “Story” should be published recently;
content must be unique;
you cannot use camera effects, masks, and other elements when creating a post.
Stories should not be an album cover, live stream, repost, or profile photo.
You cannot promote stories on Instagram if at least one of the above conditions is not met.
In addition, Instagram will not allow promoting stories if there is not enough money on the advertising account, there is a debt or there are not enough permissions on the linked Facebook page. Check the role in your account before creating a post.
If errors occurred while placing the “Story”, try to eliminate them, following all the recommendations. Use the built-in camera, do not add clickable stickers, and you can start quickly promoting Instagram stories through the app.