How to become an Instagram influencer in 2021? Growing an Instagram account is getting harder and harder in 2021, but it’s not impossible. And as more brands discover the value of Nano and Micro influencers, you don’t need millions of followers to get collaborations with big brands.
How to become an influencer on Instagram
Whether you’re just starting your Instagram influencer journey or you already have thousands of followers, these strategies will help you:
Tips nr. 1: Identify the niche and content base
The more focused and niche you are at first, the more could more easily grow a community that trusts and loves your content.
Why? It is better to be an expert in a few things than to be a boss of all trades.
But identifying only one or two topics to post on can be difficult – we are people with many facets, with many interests.
So here are some questions to help you discover your niche:
• What am I most passionate about?
• What am I most familiar with?
• What content could I happily create without making money?
Once you’ve established your general niche, you can focus on the content base – from 3 to 5 topics for which you’ll consistently create content.
If you’re a travel blogger, the content base could include tips for vacation, lifestyle, and social media information.
Or, the content base could be personal well-being, entrepreneurship and life as it is, like Lisa Linh:
Once you have established the base, it will be much easier to create content for Instagram.
And you will be able to build a consistent content calendar for that month – no more hassles at the last minute!
Tips no. 2: Create Short Videos and Reels
The popularity of short videos has grown in the last year with the rise of TikTok and the introduction of Instagram Reels.
Mastering short videos and constantly posting Reels can lead to massive growth on Instagram. Here are 5 tips:
1. You start. For many creators who have spent their entire careers taking photos for social media, the pressure of learning to make short videos can be annoying, but the best way to improve on something is to practice. What you create will not be “perfect” at first, but through practice, you will find the groove and enjoy this process.
2. Research . To create interesting reels, spend 15 minutes a day researching what others create. This will allow you to keep up with popular videos and be inspired by videos created by others in your niche.
3. Make sure your Reels help . Every video you post should be educational, inspirational, and / or storytelling in your niche.
4. Open with a magnet. To get views and maximize reel coverage, you need to “stop scrolling” by starting the reels with a certain type of magnet. You can do this in a variety of ways. First, through a visual magnet, such as wearing bright lipstick or a patterned top. Secondly, through a text that reveals the problem or the desire of the public. For example, if you are a fashion influencer, the text at the beginning may say “6 ways to style a white top for spring”. Third, you can use movement, such as jumping to the camera or waving the camera at the beginning.
5. Get your roles ready. Because Instagram prioritizes so much Reels in the algorithm, constantly posting reels will have a positive impact on your account and the performance of your entire content. To stay in line with the reels, prepare them in advance for next week!
TIP: Keep a sheet with all the ideas you have, select 5-7 that you want to post next week, then shoot them all in one day.
Tips nr. 3: Be consistent
If you want to see growth on Instagram and stay up to date with your followers, it’s vital to be consistent.
When it comes to feed posts, you need to make a schedule that you follow so that your audience knows when to expect new content.
One one of the hardest parts about appearing daily is not having enough content or time to plan ahead.
Solution? Create content in advance
Dedicate 1-2 days a week to create graphics, film Instagram reels or take photos at home for next week.
And before filming, make a list of all the photos you want to get and any outfits or props you need. Don’t forget to take pictures for the content base!
Tips nr. 4: Write meaningful descriptions
In 2021, users expect more than a beautiful photo and a short description from influencers.
Descriptions represent a great opportunity to stimulate conversation, add value and make meaningful connections to your community.
One trend to try is “microblogging description” – which is like a blog post.
For example, if you’re an Instagram influencer with recipes, your microblogging description could cover 5 superfoods what to add to smoothies and why.
If you’re a fashion influencer, a microblogging description might outline tips for restyling a piece:
Influencers like Sarah Nicole Landry (@thebirdspapaya) and Nabela Noor (@nabela) have used the “microblogging legend” strategy to grow on Instagram with authentic posts about self-love and beauty:
Here are some tips to keep in mind when writing your description:
1. Make the first line appealing enough to encourage users to stop scrolling. Some examples include “The Guide to”, “5 Things You Should Know About”, “The Truth About”, “Anyone does anyone else feel like…? ” Or “Do you know how to…?”
2. End the descriptions with a CTA. It can be a question, an encouragement, or a piece of advice.
3. Make the description easy to read. There’s nothing worse than a long description that has only one paragraph!
4. Use some fun, branded emojis. This will make them more visually exciting, but don’t forget to make sure the format is accessible.
Tips # 5: Focus on building community
While growth and engagement rates are important indicators to keep in mind, influencers should also focus on the quality of the community they cultivate.
When you are hyper-focused in width, you may have a very large audience, but one that doesn’t necessarily trust your advice because you didn’t spend time building it.
In comparison, when you’re hyper-focused on depth, you’ll have an audience that trusts your recommendations, buys the products you recommend, and follows you to other platforms.
No matter what stage you are in as an Instagram influencer, building relationships in your community is the most important thing you can do.
Here are two tips for building community:
# 1: Conversations
After posting on the feed stay in the application for at least 30 minutes, responding to comments. And come back later in the day to answer the rest.
When you receive a DM, always make sure you answer and start a genuine conversation. Sending voice messages also adds a personal note (and saves your fingers!).
# 2: Encourage your audience to speak (not just you!)
You can do this by encouraging your audience to be active with each other in the comments of a post.
Luxury travel influencer Lindsay Silberman provides practical tips on how to get sources from the dta community. you also seemed to ask him to “share with the class”:
Tips no. 6: Find out about your audience
Do you know more about your audience than basic demographics?
Do you know the brands you adore your followers, the jobs they have, l their goals and objectives?
To be successful as an Instagram influencer, knowing everything about the people who follow you will help you create content that resonates – and ultimately works well.
The fastest way to get a snapshot of audience demographics (such as age and location) is through the Instagram native analytics dashboard:
Finding out about your audience will also help you make sure you collaborate with brands that they will love them and from which they could buy.
In addition, if you want to create a product in one day (an online course, a clothing line or a digital product), knowing the interests, desires and public fights will help you make sure you don’t beat the crap out of it.
Other ways you can find out about your audience
# 1: Start conversations in comments
Use descriptions as an opportunity to ask followers to tell you about them in comments!
# 2: Post polls on Instagram Stories
The poll sticker makes it easy to vote and participate.
Some questions you might have (which should be tailored to your profile and niche):
• Do you have a part-time or full-time job?
• Do you like it when posting job tips? travel or social media tips?
• Want to transform your blog in a business?
# 3: Take a survey using the standard form or Google forms
Creating a survey for your audience is a great way to ask questions that require longer answers, such as “What is your favorite thing on my account?” or “What do you want me to post more often?”
TIP: Completing a survey takes a long time, so don’t forget to provide an incentive. For example, everyone who completes the survey automatically enters a giveaway.
Tips No. 7: Optimize your biography and profile
One of the most common complaints of Instagram’s new influencers is that brands don’t come to them, and most of the time, it’s because the page isn’t properly optimized.
Here are some things you can do to make sure potential debrand partners know you’re open for business:
# 1: Create a business or creator profile >
This is vital for brands to see you as a potential partner and have access to useful features such as Instagram analytics, branded content tools, and saved responses.
In addition, you will have several options for the contact button to add to your Instagram profile.
You can change your profile by going to Settings> Account> Switch to Business Account.
# 2: Highlight your niche and your target audience
A powerful biography on Instagram explains “what you do” and “for whom you do” in a few short sentences or dots.
Think of it as to a mini pitch that looks brands who you are, who your community is made of and the type of content you want to create.
# 3: Be strategic with your content
Post content that the brands you want to work with want to see it.
For example, if you’re a luxury travel Instagram influencer who wants to collaborate with the Ritz-Carlton and Four Seasons, you should already post that type of content.
Tips nr. 8 : Build your connections
Create consistent content and build a community on Instagram without making brand connections it’s like winking at a guy in complete darkness… he won’t notice.
Here are some tips for launching to brands and for the next collaboration :
# 1: Enter influencer marketing platforms
You can consult platforms such as Fohr, Collectively and Popular Pays.
After setting up your profile, you will be contacted if one of the platform brands considers you a good fit for one of their campaigns.
# 2: Research PR companies and introduce yourself
PR firms are agencies that represent a variety of brands and organize marketing campaigns for influencers.
Use Google to find PR firms that represent your brands in your niche and introduce yourself by email!
Ask to be kept for future opportunities and, if possible, arrange a casual meeting or phone chat so you can remember your name and interest.
# 3: Create and submit a portfolio with your statistics
Whenever you approach a brand, make sure you submit the media kit ! It must contain the following data:
• All social media accounts and even the website
• The size of the audience on each platform
• Data audience demographics (age, gender, location)
• Examples of content you’ve produced in the past. Depending on the brand you’re approaching, you can change these images.
• A list of brands you’ve worked with in the past (if any)
# 4: Distribute a Google Analytics report
Along with the media kit, don’t forget to share an Instagram analysis report!
This is a professional (and verified) way to present your key performance values.
Brands find these reports useful to determine your credibility and whether you would be suitable for their campaign.
Tips bonus: Diversify platforms
Influencer should not rely entirely on Instagram.
By increasing your audience on another platform, you increase the amount you can ask for collaboration with brands.
For example, if a brand approaches you to create a few posts on Instagram, you could add to a blog post and significantly increase the rate.
What other platforms should you be on? It all depends on your interests and strengths and the best platform for your niche.
If you know how to stand in front of the camera, YouTube or TikTok could be the perfect place for you.
Do you like to talk or interview people? Consider creating a podcast.
Do you enjoy long writing? Create a blog.
Building an email list is also extremely important because it’s the only audience you really have that isn’t based on a platform.
Here’s how to build your email list:
• Brainstorm : What
• Create a free gift: It can be in PDF, video or template format.
• Set up a sign-up page: where people enter their email to receive something for free. Some technological work is required for this, but there is nothing that Google University cannot teach you. Search LeadPages to create sign-up pages and ActiveCampaign or MailChimp for email marketing.
• Keep your list growing!
I hope these tips have given you inspiration and perspective to improve your social strategy as an Instagram influencer.
Remember that success does not happen overnight, but with consistency and commitment to your social channels you will see some results.