How to Become a Successful Instagram Blogger from Scratch: The Complete Guide

In this article, you will learn:

  • How to become an Instagram blogger: 7 useful tips.
  • How to build an audience for your blog.

How to become an Instagram blogger: 7 recommendations

Let’s go straight to the main part of the article – let’s talk about how to become an Instagram blogger from scratch. In total, we have collected 7 recommendations that will help you in the initial stages of blog development.

Decide on a niche

First of all, decide on a blog niche. A niche is the topic of a profile.

The best way to pick a niche is to create a blog about a topic that interests you. For example, if you love cars, then create a blog about cars: publish useful posts for car enthusiasts, do reviews of new cars.

An expert blog can be created. For example, you are a psychologist. Create an Instagram blog and publish expert content: share your experience with your audience. An expert blog will help you develop your personal brand.

Come up with a name for your account

The next step is to create a profile. At the stage of creating an account, you need to come up with a beautiful and concise nickname. It should be short, simple, and memorable.

Read more about how to come up with a nickname in our article.

Similarly, you need to come up with a profile name. For example, if you have a personal blog where you talk about your life, then use your first and last name as the account name.

If you have an expert blog, add your profession to the title. A simple example: Psychologist Vasily Petrov.

Make your profile beautiful

Now you need to design your profile. Upload an avatar – you can use a personal photo for your personal and expert blog.

Add a description for the profile. In the description, you need to tell about yourself and the blog. Add contact buttons to make it easier for advertisers to contact you.

You can also add eternal stories to your profile header – Stories Highlights.

Качественное оформление блога в Инстаграм
An example of a good Instagram blog design

Read more about how to beautifully design an Instagram profile in our article.

Make a content plan

Create a detailed content plan for your Instagram blog. A content plan is a timeline for the release of publications.

Make a content plan for several weeks ahead. This way, you don’t have to think about which post to release today every day – just follow the pre-prepared plan.

Контент-план для блога в Инстаграм
Sample Instagram Blog Content Plan

Read more about what a content plan is in our article.

Use different content formats

Try to publish different content: posts with text, videos, Stories. Don’t forget live streams are a great way to interact with your audience.

Also recently, a new content format has become available on Instagram – Reels. These are short videos, just like on TikTok.

Regular posting

Try to post as often as possible: for example, 3-4 times a week. Especially in the early stages of blog development.

Life hack: post at different times. After that, conduct an analysis: at what time the publications are gaining more reach. Read more about how to choose a time for publications in our article.

Analyze your competitors

Find the top blogging competitors in your niche. See what kind of posts they publish, how they interact with the audience. Explore the most popular publications of competitors.

Some of the successful and interesting ideas can be used in your profile.

How to get your first audience: tips for promotion

Now let’s talk about promoting your blog on Instagram. Briefly.

Mass following and mass liking

Try mass following and massliking. These are massive actions to promote your Instagram account.

To attract an audience, you need to subscribe to the target audience and like their posts. Thus, you attract the attention of the target audience. Part of the audience will subscribe to your profile in response.

We recommend that you automate promotion actions. The Zengram service will help you with this.

The tool will help you get a large number of new subscribers with minimal effort.

Try Zengram service for free >>>


Another effective way to attract an audience is advertising. For example, you can find 5-6 bloggers in your niche and buy ads for your account from them.

The cost of advertising depends on several factors: the number of blogger subscribers, the coverage of posts. The larger the reach and audience of an Instagram blogger, the higher the cost of an ad post.

So, for example, the cost of advertising for an author with an audience of 50,000 followers starts from 10,000 rubles. From one advertising post, from 500 to 5,000 people can subscribe to your profile (approximate figures).


At the initial stages of blog development, try to gain followers and likes. To do this, use the Likemania service.

It’s inexpensive: the cost of one live subscriber is 1 rub. It is also completely safe: your account will not be blocked for suspicious activity.

Increase followers and likes through Likemania >>>


Use hashtags in your posts. It’s a free way to engage your audience.

Thanks to tags, your posts are included in recommendations. Also, the target audience will be able to find your content by specific hashtags.

Important: Don’t use popular high-frequency tags. Otherwise, your publications will be “lost” among millions of other posts. Better to use medium and low frequency thematic hashtags to increase the reach of your posts.

Read more about how to use hashtags wisely in our article.

Mutual PR

Another free way to promote your blog is mutual PR. The essence of this promotion method: Find 3-4 bloggers in your niche. Agree with the authors of blogs about mutual PR: they will advertise your account, and you – theirs.

This is how the audience is exchanged. But remember that before you can use this method of promoting your Instagram blog, you need to get your first audience – at least 1,000 subscribers.

Summary: how to become a successful Instagram blogger from scratch

To become a successful Instagram blogger, use this little checklist:

  1. Decide on your blog niche.
  2. Make a high-quality blog design: bright avatar, concise and memorable nickname, competent description.
  3. Make a detailed content plan.
  4. Publish posts as often as possible: 5-6 times per week.
  5. Use different content formats: Classic Posts, Stories, Reels, Live Streams, Videos and IGTV.
  6. Use different ways to promote your profile: paid and free.

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