Attracting a target audience on Instagram is a paramount task when promoting through this social network. However, do not trust those who promise simple and fast ways, as the quality of subscribers and their involvement will clearly not be up to par.
Two global strategies can be distinguished: external and internal. The first is aimed at interacting with the audience through advertising, cooperation with other accounts, etc. The second requires a high-quality account design and correct content. In this article we will tell you what methods are used in these strategies and how they should be combined.
Correct selection of target audience on Instagram
Followers play an important role in the successful promotion of your Instagram account. You can, of course, cheat them thoughtlessly, but if you want a truly interesting and developing account, you should first figure out your target audience.
Attracting your target audience means embarking on a solid path to success. You will have to spend a certain amount of time working out the main criteria, but in the end the return on your target audience will be maximum.
It’s much easier to raise your page’s ranking by knowing who you are working for, who is interested in your services, or who will be attracted to your posts. By focusing your efforts on specific people in your target audience, you will achieve greater impact in your work.
However, it is not enough just to be able to choose the right format for communicating with the audience; it is equally important to understand how to find your client. Don’t try to sell everything to everyone, otherwise you don’t really have clients. Here’s a good example.
Imagine that you are offering an English tutor. You can try to teach everyone and everyone between the ages of 0 and retirees. Why not try to somehow group your students according to certain criteria, drawing in your head what a group of students of a specific category looks like.
Children – preschoolers and schoolchildren . This group will also have to be divided into subgroups, since the goals and methods of teaching will be different. If you have to play with the kids, sing songs and learn rhymes, then with school-age children you need to either work out problems with homework, or work on a program to improve the educational level of successful students.
In both cases, close contact with parents is required. Mothers who dream of how their child will speak to a foreigner abroad are a fertile audience in this case. Dads also like to brag to business partners over coffee that their child speaks English fluently.
Business people, businessmen, whose work in one way or another involves business trips abroad and communication with foreigners. They mostly need spoken English, which they probably are not taught at school. This category requires a business-like format of lessons with the selection of appropriate vocabulary and role-playing games in the language. You may even have to teach online lessons, as very often such people do not have time to go to tutors.
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Leading expert in Russia on social networks. Graduate of the Presidential Management Training Program with training and internship in Germany.
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Once upon a time, after the collapse of my first business, I did not understand where to go next. But in the end he chose the path of creating and strengthening his personal brand. Although then this term was not yet so popular.
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I see opportunities for income growth and always use them.
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Everyone who is interested in learning a foreign language, and who has free time for this . In part, this is the most fertile audience, because they do not learn under compulsion, and, therefore, it is a pleasure to work with them.
Once you’ve identified your target audience, you can start developing marketing moves that will enable you to succeed.
Those who are no longer new to the business definitely have a certain image of the buyer to whom you offer your product or services. So why not use this knowledge to compose a collective portrait of your target audience for Instagram.
If you have just entered the network of entrepreneurs on the Internet, you need to find your ideal buyer or client.
First, you need to decide on the following questions :
Why do customers need your product or service? This is one of the most important parts, because your potential customers are the ones who are looking for your product. Let’s say you have a state-of-the-art toothbrush on sale that brushes your teeth perfectly with braces. Accordingly, you need exactly clients with braces on their teeth.
When will your product become necessary for a future client? Decide for yourself, and then it will become easier for you to search for exactly those buyers who need your product. For example, our brush is a great product for people who wear braces, so we need a client who has or is installing them so that he can demonstrate all the nuances of care to his patients.
What circumstances will push you to buy your product? Of course, a person with perfect teeth would never think of buying a braces brush. But as soon as someone acquires them, the question arises of how to care for their teeth now, because simple brushes do not always cope. This will lead to the need to resolve the issue professionally.
Where exactly to look for people in need of your products? Now we are talking about the location of your potential buyer. If he does not live in your city, can you arrange for the delivery of your product to his region?
While engaging in attracting their target audience for Instagram, some begin to worry about how they will be able to choose the right client among all users. This approach is not entirely correct, because it can lead to bias and an erroneous vision of reality. The first place should be exactly the question of drawing up the image of your customer, only then you can start choosing the methods of finding him.
5 rules of target audience search
To understand who your target audience is, you should pay attention to their profiles and how they behave on social media.
Location and hashtags
The easiest way is to research hashtags or keywords that fit your product category. Girls whose pages have the tags #ourprincess1years or #we5years old may be interested in posts on children’s topics, they are usually subscribed to pages with children’s products and clothes. Those who are passionate about sports have the corresponding tags on their pages – #sport, #fitness, etc.
Try hashtags and geolocation to search for your clients on Instagram.
Analysis of active users
It is worth taking a closer look at the subscribers who are actively involved in commenting on posts on your page, give likes. Take an interest in their profiles, find out their hobbies and hobbies, where they go, what photos and hashtags they have.
The most attention should be paid to their writing style. Whether it is official or not, whether subscribers use emoticons. Your task is to learn how to write posts with the same style, this will help show that you are on the same wavelength with them.
Getting to know your potential customers’ subscriptions will help you discover brands and products that interest them. After all, there may be users with the same tastes, for whom you can arrange some kind of promotions.
Do not forget, in turn, to show interest in these users, like and comment on posts, because this often leads to mutual interest, and these people may soon become your clients.
It is quite logical if you start looking for your target audience in thematic publics. People who might be interested in the children’s clothing you sell should be looked for in children’s communities.
Publics on sports topics and forums dedicated to the PP are the habitat of athletes and those who lead a healthy lifestyle.
Surprisingly, you can search for your client among competitors’ subscribers. A service like TrendHERO will help you see the accounts of interest to them.
Feed Polls and Stories
Polls are a great way to find out the information you need about a prospective customer. You can ask questions directly on your page about what subscribers would be interested to see.
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Ways to attract target audience on Instagram
Promote your account using other platforms
Owners of a small company can be advised to post links to your Instagram page in other social networks: VKontakte communities, Facebook profile, YouTube videos. Next, you need to think about how to get the user of other networks to become your followers on Instagram.
For example, you can attract them with a good discount, offer to deliver goods for free. A good option would be to publish a post with a competition and mandatory winnings. Such things are a great motivation for users to become your customers and subscribers.
Promote using content
Take the time to develop engaging content and the result will surprise you. Useful and engaging content will serve as a great way to reach your target audience and, accordingly, save your advertising costs.
You have to be different from your competitors, which means you need your own unique style. It is worth thinking about a content plan with unique information, which then needs to be created and published on a regular basis. It doesn’t matter if you find it difficult to master the various editors. You can always find a freelancer who can produce the design at a low cost.
Make it a rule to publish only high-quality photos. You should not post posts with bad photos, old posts need to be deleted and updated from time to time. Your subscribers will clearly get bored if they see only one selling posts in the feed, so do not forget to publish information of an entertainment or informational nature as well.
Posts are always interesting that contain information on the subject of your business, but do not carry directly selling subtext. Creatives are great because they also work for you.
Using quotes is a simple but effective way. Find statements for publication relevant to the topic of your business and publish them, supplementing them with photos.
Promote using giveaways and contests
At the moment, this method is the most common and favorite among network business owners. Almost every profile contains contest posts. It is quite simple to make it, however, the winnings should be interesting to subscribers.
How to convert applications into money:
Promote by communicating with users
Content generated directly by subscribers is great for connecting with your target audience. If a post with your product appears on someone’s profile, do not forget to comment on it, make a repost, so you will receive feedback on your product.
Don’t be afraid to do live broadcasts about your themed events, you need to use the Events function to do this. Ask your subscribers to tag friends on their favorite photos. So you will be able to expand your interested audience and even get into the “Interesting” section. Instagram also has a wonderful weekly project Weekend Hashtag for you.
Buy contextual and direct advertising
This method is bad only because it requires money. Otherwise, it has only positive sides.
Advertising on thematic platforms, in publics, communities is the most effective way to quickly attract your target audience on Instagram and new customers. This is ideal for any account, especially a young one, if you do not have much time to promote your account in other inexpensive ways.
You will need advertising bloggers and existing special automated promotion services.
These services will allow you to select an ad platform using advanced filters, and they are also guaranteed to be responsible for placing ads. Otherwise, you can get your money back if your order was not completed properly.
If you are trying to do without the participation of the exchange by going directly to the blogger, you cannot be sure that you will not fall into the hands of scammers, having lost much more than you managed to save. Don’t forget that targeted social media ads also work to attract customers on Instagram.
The method is as follows: you find another Instagram user who has an account with a similar theme. Then you can exchange advertising posts, place them in your profiles, pointing to the account of another.
Advertising outside of your area will not work, as it will cause confusion and a desire to leave your profile.