In this article, you will learn:
- What are Instagram followers for: from a commercial point of view.
- How many followers do you need to start making money.
- How to increase your followers: 5 ways
- How much you can earn: approximate figures.
All tips, recommendations and calculations are relevant in 2021.
What are Instagram followers for?
Instagram followers are users who are interested in your profile. This is your target audience that performs targeted actions: comments on posts, likes, buys goods and services.
The value of an account in the eyes of potential advertisers and service customers depends on the size of the audience. Therefore, the number of subscribers directly affects income: the more live people follow your profile, the higher the earnings.
Simple example: you are the owner of a flowers blog. The account has 10,000 subscribers. The cost of one advertising blog post is 2,000 rubles. To make 30,000 a month, you need to sell 15 posts.
For comparison, let’s take a similar account, but only with an audience of 50,000 subscribers. Advertising in such a profile costs 5,000 rubles. This means that for 15 advertising posts per month, the profile owner will earn 75,000 rubles.
The situation is exactly the same with commercial Instagram profiles – for example, online stores. The more subscribers you have, the more sales of goods / services.
How many subscribers do you need to start making money?
Now let’s move on to the main part of the article. Let’s talk about how many subscribers you need to start making your first money on Instagram.
Speaking of making money: on our website there is an article “How to make money on Instagram: TOP-12 ways”. Check out this tutorial if you want to start making money from your Instagram profile.
It is very difficult to name the exact number of subscribers. The point is, it depends on your account. For clarity, here are some examples.
First example: a commercial account. You have an online children’s clothing store. The first sales of goods can start with 10 subscribers – the main thing is to attract the target audience that will be interested in your product.
Second example: personal blog about cars. You are planning to monetize your blog by selling ads. It is clear that no advertiser will buy ads on a blog with an audience of 100 people.
Therefore, we advise you to start selling advertising on your blog when you reach 10,000 followers. The price of one post depends on the topic: for example, in the automotive topic the cost of the post will be 1,000 rubles, and in the entertainment topic – 300 rubles.
Conclusion: for a commercial profile, 100 subscribers are enough to start making your first money. Your blog needs to have an audience of at least 10,000 followers to make money selling ads.
How to increase your audience: 5 ways
You are probably wondering how to get your first audience – especially if you are just starting to develop your profile. We will share 5 ways to help you build followers on Instagram.
Mass following and mass liking
Try mass following and massliking. These are massive actions that grab the attention of the target audience.
The principle of the method is simple: you subscribe to the accounts of your target audience and like their publications. They notice your profile and follow it back.
In order not to perform these steps manually, we recommend Zengram.
This is an online service that automates all actions to promote a profile.
All you need is to add your Instagram account to the system and start promoting. It is completely safe: the service does not exceed the limits, which means that the account will not be blocked for suspicious activity.
The first 3 days you can use the service for free.
Get Started with Zengram >>>
This method is more suitable for “empty” accounts – profiles where there are no subscribers. With the help of special services, you can wind up your audience.
We recommend LikeInsta. It is a cheap and secure online service for promoting Instagram profiles.
For example, the cost of one follower starts from 0.58 rubles. The order is executed quickly – it is enough to pay for the application, after which the promotion of the selected indicators will begin.
Boost subscribers through LikeInsta >>>
Set up targeted ads. This is a great way to attract new subscribers and new customers.
But this requires an advertising budget. We recommend starting with RUB 5,000 – that’s enough to test different creatives and audiences.
Advertising with bloggers
Buy ads from Instagram bloggers. To do this, select 5-6 bloggers in your topic and agree with them to place an advertising post.
But before that, check their accounts for cheating. Read about how to check your profile for bots in our article.
Publish quality content and use hashtags under your posts. We recommend that you insert 25-30 thematic tags. This will help you reach your target audience for free.
Read more about hashtags on Instagram in our article.
How much you can earn: approximate figures
Everything is individual here. Therefore, it is impossible to give an exact figure. So let’s take a look at the approximate income that an Instagram account can generate.
First example: Let’s say you are the owner of a marketing agency that promotes your business on social media. Every month you gain 100 new subscribers. Three of them become your clients.
The cost of promotion is 40,000 rubles. From this it follows that the income will be 120,000 rubles per month.
Second example: you are an Instagram blogger taking notes about food. Audience – 30,000 people. The cost of one post is 7,000 rubles.
Every month you sell 10 ad posts for restaurants, cafes and food delivery services. From this it follows that the income will be 70,000 rubles.
Now you know how many Instagram followers you need to make money. As you can see, a lot depends on your account: for example, 100 followers are enough for a commercial profile, while a blog needs an audience of 10,000 subscribers.