Низкочастотные хештеги в Инстаграм
Instagram

Hashtags on Instagram: how to use, why they are needed (full instructions 2021)

In this article, you will learn:

  • What are Instagram hashtags and what they are for.
  • Tips for using tags.
  • What are the hashtags and how many “keys” to use.
  • List of the most popular tags by subject.
  • How to hide hashtags in posts.

All tips and tricks are relevant in 2021.

What are Instagram hashtags and what are they for?

Instagram hashtags are words or phrases that filter content by topic. Tags look like this: #thematic hashtag. If there are 2-3 words in the tag, then they must be written in one piece – without spaces, periods and commas.

Hashtags can be compared to keywords in SEO. With these words, you can find the content you want by # tags. For example, if you want to find works by artists, then in the Instagram search, just enter the word #paintings or #artist’s work.

Each hashtag that is indicated in the description or in the comments under the post is clickable. You can click on a tag and a list of all posts that are tagged with the selected tag will open.

Hashtags are a working tool for free Instagram promotion. Correctly selected tags will help you gain an audience – subscribers and likes. As a rule, the target audience “comes” by thematic tags.

For example, if you have an online store of women’s clothing, then use the hashtags # clothing for women’s clothing. Using this tag, your posts will be found by women who are interested in the topic of clothing – perhaps they are looking for a new dress and make a purchase from you.

Tag Types

Hashtags are divided into the following types:

  • Branded. These are the tags of famous brands: for example, #lays, #adidas, #nike. You can also come up with a branding tag for your company. If subscribers use your branded hashtag in their posts, this will increase the awareness of the company.
  • Categories and categories. Tags for specific categories on your account. This type of tag will only help subscribers find posts that are of interest to them. If you are doing educational content, then come up with a separate hashtag for this category: for example, #learningotvasipupkin. When a user specifies this tag in the search, he will be able to see all your training posts.
  • Thematic. These are just thematic hashtags: for example, under the post about cats, you can use the #cat tags. Thematic tags will help attract a new audience and increase sales of goods / services.
  • Flash mobs and challenges. Well-known bloggers and brands run challenges and flash mobs. Remember the Ice Bucket Challenge, where people poured cold water on them. To take part in such challenges, you need to fulfill the conditions of the flash mob and indicate a special hashtag. This will increase the reach of your post, as trending challenges get a lot of views and likes.
  • Events. These are hashtags for special events or events. For example, if you are organizing a concert, then come up with a special tag for it. Similarly, you can use popular event tags if you participate in them.

How to put hashtags under posts: tips

How exactly to put hashtags under posts, we think, is not worth telling. You already know everything: just paste them into the description or comments. We’d rather share some helpful tips for using #tags.

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  1. Use at least 25 hashtags below your post. The maximum is 30.
  2. Constantly analyze your account statistics and see which tags work best: get more reach. To open access to analytics, you need to connect a business account.
  3. Add hashtags to Stories . When posting your story, add the #HASHTAG sticker.
  4. Use only subject tags . There is no need to “shove” popular tags that have nothing to do with the topic of your publication. Otherwise, the target audience will not be able to find your posts.
  5. Save a list of effective tags . For example, in the notes app on your phone.
  6. Do a competitor analysis . See what # hashtags they use for their photos and videos. Use interesting options to promote your profile.

What are the hashtags: the main varieties

Now let’s look at the main types of hashtags. In total, we have identified 5 main types of tags.

High Frequency

High frequency hashtags are popular tags used by millions of users. There is very high competition for these tags: for example, more than 38 million posts have been published with the # fashion tag.

Высокочастотные хештеги в Инстаграм
High-frequency tag example

This means that getting into the list of popular posts by high-frequency request is very difficult. Especially for a “young” account. If your task is to sell goods and services, then do not use highly competitive tags, as they are non-commercial.

Examples of high-frequency #tags: #fashion, #love, #photo, #selfie, #instagram.

Midrange

Medium-frequency tags are tags with an average number of posts in which is 70,000. Such hashtags should be used in your posts.

Среднечастотные хештеги в Инстаграм
Midrange tag example

As a rule, they are thematic – suitable for promoting blogs and commercial profiles.

Examples of midrange tags: #restaurantkaliningrad, #copywriting for beginners, # storytelling.

Bass

Low frequency hashtags are low competition tags. The number of publications in this segment is from 100 to 50,000.

Низкочастотные хештеги в Инстаграм
Example low-frequency tag

As a rule, these tags are used to search for content by interested users who need a specific product or service. Therefore, low-frequency tags are a great way to promote a highly targeted profile.

Examples of low-frequency # hashtags: #computer repairkazan, #cakes onorder.

For likes

These are the tags that are used to attract likes. Yes, they will be from random users who will not become your subscribers or customers. But using tags like this will improve your posts’ performance – they won’t look empty.

Examples of tags for likes: #likes mutually, #like, # l4l, # like4like, #likesforlikes, #likevinstagram, #likename.

For comments

These are special hashtags that will help you attract commentators for your posts. But remember that all comments will be “random” – not on the topic of the post. Most likely, it will be a message like “What a beautiful picture!”.

Examples of tags for comments: #comments, #comment mutually, # comments4comments, # comment4like, #comment.

Selection of # tags for posts: recommendations

How to choose hashtags for a post:

  • Conduct a competitor analysis – see what tags they use for their posts.
  • Search in the Instagram app: in the Tags section, enter keywords that are relevant to the topic of the post and see whether your target audience uses them. So choose 15-20 tags – high, mid and low.
  • Come up with several brand hashtags: for example, use your company name.
  • Use services to search for hashtags: for example, instatag. ru.

How many hashtags should I use?

As we mentioned earlier, the maximum number of hashtags for one post is 30. We recommend that you insert at least 25 tags.

Follow this pattern: Insert 3 high-frequency tags first, then 10 mid-frequency and 12 low-frequency tags.

Choose only those tags that are appropriate for your post – they should reflect the essence of the post. This will help increase the organic reach of the audience, which means new subscribers and buyers will come.

Don’t forget about tests: first use 25 tags, then 30, and after a week – 20. Measure the performance of these posts: for example, if posts with 30 hashtags get more likes, comments and views, then insert the maximum number of #tags.

How to hide hashtags on Instagram: instructions

You can hide hashtags on Instagram – they will not be visible in the post description or in the comments. At the same time, publications will still be displayed in search results by tags.

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How to hide tags:

  1. After posting your post on Instagram, add any Emoji to your comments.
  2. There is a Reply button under the comment with an emoticon – click on it.
  3. Insert the tags you want.
  4. After that, delete the first comment from the Emoji. Done, hashtags are hidden.

Most popular hashtags: list

Now let’s take a look at the most popular hashtags on Instagram. Information taken from the site InstaTag.ru.

Popular hashtags in Russian:

Expand the list

# instagram # instagram # instagramweeks # instagram_porussian #insta # instagram # i # smile # selfie # beauty # super # day # night # nature # friends # friendship # likes # photo # photography # russia # ukraine # love # love my # girls # moscow # life # life is beautiful # sky

Mixed hashtags:

Expand List

#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday # like4like #instagramanet #instatag # instagram # instagram # instagram # i # smile # selfie # beauty # nature # friends # friendship # likes # photo # love # girls # life

Popular tags in English:

Expand List

#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday # like4like #instagramanet #instatag #smile #friends #fun #fashion #summer #instadaily #igers #instalike #swag #amazing #tflers # follow4follow #likeforlike #bestoftheday # l4l

Fashion and style:

Expand the list

#instamod #instagramanet #instag #style #stylish #stylishclothes #stylish #style #stylish #stylish things #stylish #stylishfashionableyoungoan #stylish image #stylish things #stylish #stylishfashionable #fashion #fashion2018 #fashion2019 #fashion2020 #modistyle #modaplus # modamoda # modamoscow # modfashionable # modamoskve # moditalia # modastile #stuff

Sports:

Expand the list

# sport # gym # athlete # sportslife # athletes # sports # sportsbody # sports family # sports life # sports club # sports mode # sports ethos # sports weights # sports sports # sports figure # sports # sports for all # instasport # instagramnet # instagram # health # healthy eating # healthy lifestyle # strength # strength of will # strength of spirit

Family:

Expand the list

# celebrating # party # evening # holiday # holiday we are coming # holidays # holiday # festive mood # walk # walk # walk with a boy # walk in the morning # walk we have a rest # rest # resting well # resting # resting not working # instagramnet # celebrating # breakaway # breaking away # celebrating # joy # fun # fun # fun # having fun # had fun # funny company # fun

Why hashtags don’t work: main reasons

Sometimes hashtags stop giving results – because of this, the organic reach of posts, the number of likes and comments decreases. There are several reasons why tags stop working.

Reasons:

  • Your account has been shadow banned. Read more about this in our article.
  • You are using too long hashtags.
  • Identical tags under all posts.
  • Many complaints from other users.
  • You have used prohibited tags that are prohibited on Instagram.

Summary

Now you know what Instagram hashtags are and how to use them wisely to promote your profile. Follow all the tips and tricks in this article to increase the organic reach of your posts.

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